摘要
发达区域市场面临内部市场模式趋同和外部新兴市场竞争的挑战。本文在实地调研的基础上,对义乌市场的现状和竞争力深入分析后,认为:目前发达区域市场的竞争优势主要体现在一定差异化基础上的低成本优势。要在未来保持可持续发展,发达区域市场不能过多关注低成本竞争,而应通过战略新定位,通过市场模式的升级,创造出显著差异性优势。最后,文章对发达区域市场未来发展的路径选择提出了有价值的建议。
The markets in developed areas in China are now facing the challenge of the internal market mode convergence and the external competition from newly rising markets. This paper deeply analyses the condition and the competitive competence of the market mode in Yiwu, and believes that the competitive advantage of markets in developed areas in China is mainly lies in the low cost advantage of certain diversity. To obtain sustainable development in the future, the markets in developed areas should not pay too much attention on low cost competition, but create distinguished differentiation advantage though new strategic reposition and market mode updating. Finally the authors propose a valuable suggestion on the path option of the future development of the markets in developed areas in China.
出处
《中国软科学》
CSSCI
北大核心
2004年第10期121-125,共5页
China Soft Science
基金
中国人民大学"211工程"项目"中国外贸与国际产业发展"的资助
关键词
竞争优势
外部经济
发达区域市场
可持续发展
competitive advantage
external economies
markets in developed areas in China
sustainable developmentKey words:competitive advantage
external economies
markets in developed areas in China
sustainable development
