摘要
产品开发的风险评价是确保产品获得商业成功的重要环节。传统的评价方案以财务数据为依据,通过技术经济指标体系,结合敏感性分析、概率分析和风险决策方法等,对产品开发的外在风险进行预测和评价。但却忽略了财务以外的产品开发的内在风险。
Risk evaluation in product development is an important link assuring business success. Typical evaluation methods are based on financial data, estimating and evaluating risks by engineering economic parameters through sensitivity analysis, probability theory and risk decisions. But these methods leave out non-financial risks inherent in product and business.
出处
《商业研究》
北大核心
2004年第21期60-62,共3页
Commercial Research
关键词
产品开发
风险
评估
修正模型
product development
risk
evaluation
revision
model
