摘要
房地产业对经济具有很强的拉动作用 ,房地产项目在定价时要选择定价目标、确定定价方法、明确市场定位并考虑房地产价格趋势。利润最大化是许多企业的定价目标 ,对房地产项目而言 。
Real estate industry has the pull effect for the ecnomy. It is considered to select the pricing objective, confirm the pricing methods, ditermine market positioning and price trend. Since many enterprises just seek the maximum profit, it is also the objective for real estate enterprises.
出处
《商业研究》
北大核心
2004年第19期112-113,共2页
Commercial Research
关键词
房地产
定价
定价目标
real estate
pricing
pricing objective
