摘要
近年来 ,城市品牌的建设问题越来越受到重视 ,但也有一些盲目化、简单化的现象存在 ;文章从三个方面来探讨城市品牌的提炼与建设问题 :从历史与现状出发提炼城市的核心功能 ,从核心功能与区域文化中提炼城市的核心价值 ,紧紧围绕核心价值 ,进行有效的城市品牌建设。
As the issue of developing city image has been seizing more and more attention, there are some blindness and over-simplification on this issue. This paper explores this issue from three aspects: extracting core urban functions from historical and present circumstances; extracting core urban values from core functions and local culture and conducting city image development efficiently while centering on the core values.
出处
《宁波大学学报（人文科学版）》
2004年第4期108-110,118,共4页
Journal of Ningbo University：Liberal Arts Edition
关键词
城市品牌
核心功能
区域文化
核心价值
传播
City image
core function
local culture
core value
communication
