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消费者认知风险概念模型的研究综述 被引量：6

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摘要 电子商务的出现和蓬勃发展把消费行为学中的认知风险这个概念的研究深入化的工作提到了日程上。文章回顾了消费者行为学领域中有关认知风险测量的文献,把现有的各测量理论分为不确定性后果理论、多维度理论和影响因素理论三类,阐述了各类理论的建立和发展变化,以及各模型的特点及理论贡献,并对认知风险测量的现状和未来发展趋势进行了探讨。
作者 尤丹蓉 陈毅文 王二平
机构地区 中国科学院心理研究所
出处 《人类工效学》 2004年第2期44-46,52,共4页 Chinese Journal of Ergonomics
基金 国家自然科学基金资助项目(70271052)
关键词 风险认知 概念模型 电子商务 消费者行为学 不确定性后果理论 影响因素
分类号 F724.6 [经济管理—产业经济]
  • 相关文献

参考文献14

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  • 2郑明松 王维鸣.网际网络商业环境上降低消费者认知风险的研究：以电脑游戏软体为例[J].产业论坛杂志,2002,5(1):21-22.
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同被引文献34

  • 1[1]Schiffman L G, Kanuk L L. Consumer Behavior[M]. Englewood Cliffs: Prentice-Hall, 1994.
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  • 6[7]Tan S J. Strategies of Reducing Consumers' Risk Aversion in Internet Shopping[J]. Journal of Consumer Marketing, 1999, 16(2): 163～180
  • 7[8]Hoffman D, Kalsbeek W D, Novak T P. Internet and Web Use in the U.S[J]. Communications of the ACM, 1996,39(12): 36～46
  • 8[9]Jarvenpaa S L, Tractinsky N, Saarinen L. Consumer Trust in an Internet Store: A Cross-Cultural Validation[J]. Information Technology and management, 1999, 1(12): 45～71
  • 9[11]Jacoby J, Kaplan L. The Components of Perceived Risk[C]. Proceedings of the 3rd Annual Conference for Consumer Research, 1972: 382～393
  • 10[12]Stone R N, Gronhaug K. Perceived Risk: Further Considerations for the Marketing Discipline[J]. European Journal of Marketing, 1993, 27(3):39～50

引证文献6

二级引证文献44

人类工效学
2004年 第2期

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