摘要
网络经济和电子商务的发展,赋予关系营销全新的内涵和特征,为关系营销的进一步发展带来前所未有的机遇。选择正确的网络关系营销策略,是一个企业成熟的表现,也是提高企业整体竞争力的关键。
The development of internet economy and electronic business gives a new concept and character to relationship marketing. It is very important to cite relationship marketing and the feature and principle of it.
出处
《科技进步与对策》
CSSCI
北大核心
2004年第5期132-133,共2页
Science & Technology Progress and Policy
