摘要
作为一种新型的企业经营方式,虚拟经营将企业自己的优势资源与其他企业的优势资源紧密结合起来,既保持了企业的独立性,又创造了新的竞争优势,有着巨大的优越性。它为中小企业的发展壮大提供了一个新的思路。中小企业实施虚拟经营,必须采取相应措施,培育核心竞争力,确定虚拟方向,选好虚拟方式,找准虚拟伙伴,完善经营规则,加强相互沟通,降低转换成本,增强综合能力,应对竞争对手提出的各种挑战。
There are many advantages in the new way of enterprise management, virtual management, which closely combines one enterprise's advantage resources with those of others and keeps the enterprise's independence and brings about new competitive advantages. It offers a new way of thinking for medium and small enterprises developments. In carrying out virtual management and rising to the challenge from rivals, medium andsmall enterprises must adopt related measures in the aspects of training core competency, defining the sphere and the way and the partner, improving rules nd regulations, strengthening its communication with the partners, reducing the transition cost and enhancing comprehensive capabilities as well.
出处
《商业研究》
北大核心
2004年第16期86-88,共3页
Commercial Research
关键词
中小企业
虚拟经营
核心竞争力
成本控制
竞争优势
medium and small enterprises
virtual management
competitive advantage
core competency
