摘要
受众是电视消费的主体。受众心理的定位主要有三个层面 :受众的主体性是一种人本的心理行为 ;受众的心理行为因其社会属性产生了变异 ;受众心理行为的高级形态表现为“审美”及美感升华。在此基础上 ,受众心理在中观的形态上表现为“求真、求知、求美”以及“参与”和“选择”。
The audience is the subject of TV consumption. There are mainly three levels of the orientation of the psychology of the TV audience: 1. the subjectivity is a kind of human psychological act; 2. the psychological act of the audience experiences a kind of variation because of its social property; 3. the high-level form of the psychological act of the audience is manifested as aesthetics tasting and aesthetics sublimation. On this basis, the psychological form of the audience is manifested as “seeking the truth, seeking knowledge and seeking beauty”, “participating” and “choosing”..
出处
《湖南大众传媒职业技术学院学报》
2004年第3期12-20,共9页
Journal of Hunan Mass Media Vocational and Technical College
