摘要
文章针对中国市场营销专业人才培养方面存在的问题,从优化教学计划、进行课程结构与教学内容的调整、加强营销实践、建设高素质师资队伍与提高教师的学术水平等方面,论述了高素质市场营销专业人才培养的基础和保证。
This article puts forwards the problems of the training of specialized talents of the Chinese marketing sales. And discusses the foundation and guarantee of high-quality specialized talents from completing the instructional plan, adjusting te curriculum structure and instructional content, strengthening marketing sales practice, establishing high-quality contingent of teachers and improving the academic level of teacher.
出处
《黑龙江高教研究》
北大核心
2004年第7期86-87,共2页
Heilongjiang Researches on Higher Education
关键词
市场营销
专业人才
教学计划
师资队伍
学术水平
marketing sale
specialized talent
instructional plan
contingent of teachers
academic level
