摘要
选择商务休闲男装品牌作为研究对象,基于国内主要服装零售市场实地调研资料与统计分析,得出商务休闲男装品牌的比价体系,并经产品成本和案例品牌的实证研究,该比价体系一方面丰富了服装营销理论,另一方面对商务休闲男装品牌的价格制定提供指导。
In this paper the men's business-casual wear is discussed. On the basis of the main domestic garment retailing market research, martial and data are analyzed, and then the price relation is got. This price relation has been verified by the cost and the case analysis. It is proved to be useful to the marketing theory and garment enterprise.
出处
《东华大学学报（自然科学版）》
CAS
CSCD
北大核心
2004年第3期35-37,共3页
Journal of Donghua University(Natural Science)
基金
上海市科委重大科研项目"上海服装设计及其加工公共服务平台建设"资助
关键词
商务休闲男装
服装品牌
服装零售市场
比价体系
men's business-casual wear, fashion brand, retailing market, price system
