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花旗银行如何在亚太“做市场”? 被引量:1

How Citybank develops amarket in the Asia Pacific region?
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摘要 The Asia Pacific market is one of the global goals for Citybank to develop largely and strongly. Citybank has successfully entered the Asia Pacific market and brought forth a new era for competition among banks in the Asia Pacific regionwith strategies such as "discriminative treatment and separate administration", "breakdown of customers and differential service", "initiative business and leading technology" and "serving the community and improve the brand" The Asia Pacific market is one of the global goals for Citybank to develop largely and strongly. Citybank has successfully entered the Asia Pacific market and brought forth a new era for competition among banks in the Asia Pacific region, with strategies such as 'discriminative treatment and separate administration '. 'breakdown of customers and differential service', 'initiative business and leading technology' and 'serving the community and improve the brand'
作者 陈支农
出处 《现代商业银行》 2004年第7期35-36,共2页 Modern Commercial Banking
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