摘要
近年来,国内视频网站之间的竞争尤为激烈,且将竞争的发力点均放在自制节目领域,包括优酷网、爱奇艺、搜狐视频、腾讯视频等在内的业界知名视频网站纷纷开始量身打造富有自己特色的自制节目。视频网站热衷于自制节目代表了一个发展趋势,由高价购买节目转向内容生产方面发力,而如何凸显自制节目的网络特色则成为竞争的核心与关键。文章以各大视频网站自制节目作为分析对象,探讨其存在的问题并提出相应的解决对策。
In recent years, the competition of the domestic video websites has been particularly fierce, starting points of the competition were homemade program, such as Youku, Tudou, Iqiyi, Sohu Video and QQlive etc., these video websites have started to make homemade programs with their own characteristics. It represents a trend that video websites are keen on homemade programs, video websites are trying to get rid of expensive purchase programs, how to highlight the network characteristics of homemade programming has become the key of competition. The paper takes homemade program of the major video websites as analysis object, explores existed problems and proposes corresponding solutions.
出处
《编辑之友》
CSSCI
北大核心
2015年第4期22-25,共4页
Editorial Friend
基金
"消费时代文本传播的德弗勒模式--以麦家等当代文学作品影视化为例"(13D040)
关键词
视频网站
自制节目
兴起
问题
应对
video websites
homemade programs
rise
problem
response
