摘要
在跨文化交际活动中,人们对文化背景差异了解不透彻,使得交际过程中经常出现误会和冲突。在倡导跨文化交际的基础上,文化传播也是世界各国文化交流的一种重要手段和方法,其是宣扬民族文化的重要途径。本文就跨文化交际与文化传播展开讨论,分析跨文化交际与文化传播的必要性及其过程中存在的问题,并结合实际情况,对创新跨文化交际与文化传播的方法与措施进行阐述。
In the cross-cultural communication activities, people a thorough understanding of the cultural background differences, making the communication process is often misunderstanding and conflict. In advocating the basis of cross-cultural communication, cultural transmission is also an important means and methods cultural world, which is an important way to promote national culture. In this paper, cross-cultural communication and cultural dissemination discuss, analyze and process the need for cross-cultural communication and cultural transmission of the problems, combined with the actual situation, the innovative cross-cultural communication and cultural transmission methods and measures to elaborate.
出处
《科教导刊》
2014年第14期148-,200,共2页
The Guide Of Science & Education
关键词
跨文化交际
文化传播
创新
intercultural communication
cultural transmission
innovation
