摘要
实施品牌战略是企业核心竞争力的最直观体现,然而目前我国很多民营企业在经营和发展过程中都面临着品牌危机。文章着重以苏宁电器为例在品牌战略的发挥上做出的旨在提高企业核心竞争力的措施。
the implementation of brand strategy is the most direct embodiment of the core competitiveness of enterprises, however, many of China's private enterprises in the process of operation and development are faced with the brand crisis. This paper focuses on the Suning Appliance for measures aimed at an example to make a play on in the brand strategy to improve the core competitiveness of enterprises.
出处
《南昌教育学院学报》
2013年第12期194-,196,共2页
Journal of Nanchang College of Education
关键词
品牌战略
民营企业
苏宁电器
brand strategy
private enterprises
Suning Appliance
