摘要
论文首先介绍了联合营销的概念,并分析了联合营销企业的构建条件,现在联合营销的利弊,在建立基于联合营销构建条件的评估体系之后,说明了联合营销的发展趋势,希望对我国联合营销及其评估体系的发展起到促进作用。
This paper first introduces the concept of co-marketing,analyzes the constructing conditions of co-marketing enterprises,the advantages and disadvantages of present co-marketing.After establishing the evaluation system based on the constructing conditions of co-marketing,this paper elaborates the developing trend of co-marketing in expectation to promote the development of Chinese c-marketing and its evaluation system.
出处
《内蒙古财经学院学报（综合版）》
2011年第3期131-133,共3页
Journal of inner Mongolia finance and economics college
关键词
联合营销
评估体系
co-marketing
evaluation system
