摘要
当前,国际化已成为世界零售业的一大发展趋势,其对于在全球范围内实现资源优化配置、扩大规模经济效益,提高国际竞争力有着极其重要的意义。在我国零售业全面对外开放的环境下,我国零售业面临着巨大的机遇与挑战。本文试图运用波特的"钻石模型"理论对我国零售业进行分析,进而提出我国零售业在国际化经营中应该采取的战略措施。
At present,internationalization has become a development trend of world retail business.It is of important significance to realize optimum distribution of resources,enlarge economies of scale,improve international competitive globally.Under the open environment of Chinese retail business,Chinese retail business is facing huge opportunity and challenge.By applying Potter's diamond model theory,this paper analyzes Chinese retail business and puts forward the strategy that should be applied by Chinese retail business in international business.
出处
《内蒙古财经学院学报（综合版）》
2011年第3期118-121,共4页
Journal of inner Mongolia finance and economics college
关键词
零售企业
钻石模型
国际竞争力
国际化战略
retail business
diamond model theory
international competitive
internationalization strategy
