摘要
企业新闻宣传发展的趋势是:一是网络化;二是国际化;三是信息化。神华集团企业舆论宣传工作的切入点是:从宣传神华企业文化入手,将企业文化建设和宣传工作结合起来;把危机管理和宣传工作结合起来是第二个切入点;注重新闻策划是加强舆论新闻宣传工作的重要手段和切入点;重视网络舆情也是加强舆论新闻宣传工作的一个重要的切入点。
The tendency of enterprise press publicity development are networking,internationalization and informatization.The breakthrough point of Shenhua Group's media and publicity work is starting from propagandizing corporate culture,combining the construction of it with publicity; meanwhile,combining crisis management with publicity as the second breakthrough point.Focusing on journalistic planning is an important means and breakthrough point of strengthening media and publicity work,so is the focus on network public feeling.
出处
《内蒙古财经学院学报（综合版）》
2010年第2期143-146,共4页
Journal of inner Mongolia finance and economics college
关键词
舆论宣传
生产力
企业文化
危机管理
新闻策划
网络舆情
media and publicity work
productivity
corporate culture
crisis management
journalistic planning
network public feeling
