摘要
随着网络媒体的兴起,它的特点和优势也越来越突出.即传播内容的多元化,传播模式的交互性,受众选择的自由度,由此形成了对传统媒体的严峻挑战。传统媒体为了能在激烈的市场竞争中生存和发展,报纸、广播、电视必须改变长期以来形成的不适应时代发展的管理模式和传播方法,在科学与民主的旗帜下,在保证社会稳定和发展的前提下,加强新闻传播的民主化、公开性和参与度。思想观念的转变,管理机制的建立,传播方式的创新是传统媒体迎接挑战并能够取得胜利的重要保证。
With the springing up of the net media, the characteristics and advantages of it are more and more obvious such as the many-faceted spreading content, the alternatives of the spreading patterns, the freedom of option etc, which has formed serious challenges to the traditional media. Therefore, in order to survive and develop in such intense market competition, the traditional media will have to change the old management patterns and spreading methods. The transform of ideological concept, the establishment of the management mechanism and the innovation of the spreading style are the important guarantees for the traditional media to face the challenge and win the competition.
出处
《内蒙古财经学院学报（综合版）》
2007年第1期106-108,共3页
Journal of inner Mongolia finance and economics college
关键词
传统传媒
挑战
traditional media challenge
