摘要
本文从大量的英语广告实例入手,探讨英语广告语言的词汇、句式和修辞等三大特点,并从语用学的角度对英语广告语言的语用基础进行分析。
In this paper, based on a large quantity of English advertisements, the author discusses three characteristics of English advertising language from the perspective of pragmatics.
出处
《内蒙古财经学院学报（综合版）》
2006年第2期105-108,共4页
Journal of inner Mongolia finance and economics college
关键词
英语广告语言
目标受众
合作原则
礼貌原则
广告
English advertising language potential consumers cooperative principle politeness principles advertisement
