摘要
移动支付是移动互联网的一项特殊增值应用,具有广泛的用户基础和市场前景。在对移动支付产业价值链构成及价值定位分析的基础上,提出移动支付服务的客户群与市场定位以及盈利模式。得出两点结论:一是加强与产业价值链上优秀企业的合作;二是深入挖掘移动支付商业模式的盈利模式。
Mobile payment is a special value-added application in the mobile-Internet,with broad customer base and market prospects.Based on the analysis of the composition and value position for industry value chain of the mobile payment,its customer base,market positioning and profit model for mobile payment services are proposed.Two conclusions are provided: first,strengthening cooperation among the excellent corporations on the industry value chain;second,digging profit model of mobile payment model in-depth.
出处
《西安邮电学院学报》
2010年第2期8-10,共3页
Journal of Xi'an Institute of Posts and Telecommunications
基金
国家自然科学基金项目(70672109)
关键词
移动支付
产业价值链
商业模式
mobile payment
industry value chain
business model
