摘要
绿色营销已经成为21世纪企业营销的主要方式,我国企业越来越多地运用绿色营销的理论与方法指导实践。绿色营销是一个结构复杂、组成元素众多的系统,不仅其内部子系统之间相互影响,同时它还受到外部各种环境因素的影响和制约。通过研究绿色营销运行机制,分析政府推动力、企业内部推动力、消费市场压力对系统的影响程度及各个影响因素的重要程度,从而为企业提供可操作性的指导方法。
Green marketing has become the main form of corporate marketing in the 21st century.More and more Chinese enterprises use green marketing theory and methods to guide the practice.Green Marketing is a complex structure and composed of many elements of the system,not only its internal interactions between subsystems,but also it subjects to external environmental factors and constraints.The research will analyze the importance of factors affecting,so as to provide operational guidance methods.
出处
《黑龙江对外经贸》
2009年第9期94-96,共3页
Heilongjiang Foreign Economic Relations and Trade
关键词
绿色营销
运行机制
关联度
green marketing
operating mechanism
correlation
