摘要
山东省枣庄市拥有丰富的红色旅游资源。基于SWOT分析,山东省枣庄市红色旅游既有优势又有劣势,既有机遇又有挑战,其发展战略分为四种,即全面超前发展型战略(SO),分重点、分步骤发展型战略(WO),品牌化战略(ST),谨慎发展战略(WT),实施每种战略需采取相关发展对策.
There are abundant and excellent red-tourism attractions in Zaozhuang city of Shandong province.Based on SWOT analysis,red-tourism in Zaozhuang has both advantages and disadvantages,facing both opportunities and challenges,the developing strategy of which falls into four kinds: SO,WO,ST,and WT and the relative developing countermeasures should be taken to carry out each strategy.
出处
《安徽工业大学学报（社会科学版）》
2006年第4期39-42,共4页
Journal of Anhui University of Technology：Social Sciences
基金
枣庄学院2005年校级立项课题
关键词
枣庄市
红色旅游
发展战略
SWTO分析
Zaozhuang city
red-tourism
developing strategy
SWOT analysis
