摘要
加强企业文化建设对于推动企业发展壮大具有十分重要的作用。要抓好企业文化建设,必须澄清认识和运作上的误区,正确处理形式与内容、多样性与单一性、继承与创新的关系,提高企业文化的凝聚力、影响力、推动力。
Strengthening enterprise cultural construction plays a very important role in promoting enterprise development.Enterprise cultural construction requires clearing up the long-standing mistaken ideas in recognition and operation,correctly treating the relations between form and content,diversity and monotony,inheritance and creation,and increasing the cohesion,influence and driving force of enterprise culture.
出处
《江汉石油职工大学学报》
2008年第z1期81-82,85,共3页
Journal of Jianghan Petroleum University of Staff and Workers
关键词
企业文化
精神
值观
品牌
形象
Enterprise Culture
Spirit
Values
Brand
Image
