摘要
从女性旅游在国际及国内的发展状况来看,这一旅游市场日趋重要,已经在当前我国旅游业发展中占有相当地位,应引起旅游业及相关部门和群体的重视。通过对女性旅游行为模式、消费特征进行分析,并将女性旅游市场划分为女性购物游、医疗美容健身游、体验游、亲水游四个细分市场,分析了这些市场的特征,在此基础上提出了一些女性旅游市场开发的策略和建议。
The female tourism is playing an important role in the ongoing development of tourism industry in China following an in-depth analysis of female tourism behavioral pattern and characteristic of consumption.The market is subdivided into several sections,such as shopping-killing,medicine and fitness-keeping,experience-seeking,water-wetting.All these markets are analysed.the author also makes some suggestions on development of female tourism market.
出处
《安徽农学通报》
2007年第4期142-144,124,共4页
Anhui Agricultural Science Bulletin
关键词
女性旅游
市场特征
细分市场
市场开发
female tourism
market features
subsection of market
development of market
