摘要
Under the background of information and data era, the problems of inadequate agricultural development and unbalanced development between urban and rural areas have become the important content of restricting the economic development of agriculture, rural areas and farmers in our country. Therefore, the country is still actively implementing "rural revitalization strategy" and "beautiful countryside construction" and other agricultural policies. With the help of internet technology, the marketing model of agricultural e-commerce improves the economic benefits of the development of the whole agricultural industry chain, and makes its position in the development of agricultural economy slowly rise. Starting from the positive implication of innovative agricultural e-commerce marketing model in the information age, this paper reasonably expounds the current development situation of agricultural e-commerce in Jiyang District of Ji’nan City, aiming at constructing the innovative practice path of agricultural e-commerce model in the information age through the cause analysis method.
