摘要
With the development of economy and the continuous improvement of people's living standard in our country, people's demand for eggs is also increasing day by day, which, to a certain extent, provides an infinite prospect for the brand egg market. In order to investigate whether ZD eggs can stand out as a dazzling pearl in the competition of many brand eggs, to understand the current situation of consumers' cognition on the categories and products of fresh eggs in Tianhe District of Guangzhou City, and the consumers' selection and evaluation of each brand egg in Tianhe District at present, so as to clearly and clearly position the opportunity for ZD eggs to settle in Tianhe District of Guangzhou City. Therefore, we integrate the collected data and conduct in-depth research through cluster analysis and STP analysis.
