摘要
"互联网+"背景下,传统制造企业遭受着严重冲击,迫切需要创新转型模式。开展跨界经营,向顾客提供"实体产品+互补性关联服务"的服务化转型,是传统制造企业进入"战略蓝海"的有效手段。文章明确界定了制造企业服务化的内涵,分析指出其具有以提供针对性的差异化服务为竞争关键点、着眼挖掘服务提供链上的价值创造要素、横向跨越并实现"跨界"资源的有效整合、实施"自下而上"的创新流程等主要特征,将传统制造企业分为纯制造、主要制造、弱服务化、中等服务化、高度服务化、纯服务化企业六个等级,并提出传统制造企业应通过跨界经营进行价值创造、遵循顾客导向创新价值主张、搭建平台模式、区别开展不同水平的服务化和寻求政府参与来进行服务化转型,以期为"互联网+"背景下传统制造企业缓释激烈竞争,成功摆脱经营困境,顺利进行转型升级提供决策参考。
Under the"Internet+"en vironment,traditional manufacturing enterprises were sharply shocked.They are eager to innovate transformation mode.The servitization transformation of carrying out crossover administration and providing customers with"substantive products+complementary related services"is an effective means for traditional manufacturing enterprises to enter the"strategic blue sea".This paper clearly defines the connotation of manufacturing firms’servitization,and puts forward that it has such main characteristics as taking providing targeted differentiated services as the key point of competition,focusing on mining value creation elements in service supply chain,realizing the effective integration of"cross-border"resources by horizontal striding,implementing"bottom-up"innovation process by analyzing.The paper also shows manufacturing firms’servitization can be divided into six scales:pure manufacturing companies,predominantly manufacturing companies,slightly servitized companies,moderately servitized companies,highly servitized companies,completely servitized companies.And then the paper points out that traditional manufacturing enterprises should carry out value creation through crossover administration,innovate value proposition following customer orientation,build platform mode,perform different levels of servitization and pursuing government involvement to carry out servitization transformation.The paper aims to provide decision-making reference for traditional manufacturing enterprises slowing down fierce competition,successfully getting out of the operating predicament,and smoothly transformation and upgrading under"Internet+"environment.
作者
郭燕
陈之昶
GUO Yan;CHEN Zhi-chang(School of Business,Jiangsu Ocean University,Lianyungang Jiangsu 222005,China)
出处
《技术经济与管理研究》
北大核心
2020年第7期11-15,共5页
Journal of Technical Economics & Management
基金
连云港市“521工程”资助项目(LYG52105-2018032)
2019年度连云港市社科基金项目(19LKT2007)
江苏省社会科学基金项目(19GLD005)
关键词
互联网+
服务化
跨界经营
价值创造
"Internet+"
Servitization
Crossover administration
Value creation
