摘要
动态竞争研究作为连接企业微观竞争行为和宏观竞争战略的桥梁,关注度日益提升,但其研究重要性、研究热点和理论发展趋势仍相对模糊。以Web of Science数据库中279篇动态竞争核心文献为研究对象,首先运用文献计量法分析文献外部特征,为初涉该领域的研究者介绍整体概况。其次通过文献共被引分析识别高频次共被引文献,归纳其主题内容并总结动态竞争的理论基础;同时,通过可视化关键词共现图谱和文献内容分析,归纳动态竞争的研究热点。在此基础上构建了基于动态和过程视角的动态竞争研究框架,并从竞争思维、创新创业等角度提出未来研究展望。
As a bridge between micro competitive action and macro competitive strategy,competitive dynamics advocates that strategy is constituted of a series of competitive actions.Starting from the micro level of competition and new perspectives of dynamics,interactivity and relativity,competitive dynamics analyzes the specific competitive actions and responses of enterprises,as well as the antecedents and consequence of these actions.After more than 30 years,competitive dynamics has gradually formed a consistent system,but its research importance,research focus and development trend still have some ambiguity,which needs to be further clarified.Meanwhile,due to the weak understanding of competitive dynamics,managers are easy to confuse it with Porter’s competitive positioning theory and can’t apply it to guide competitive practice.Under this background,it is of great significance for the application and development of competitive dynamics to systematically sort out the important research achievements and clarify the theoretical basis,research hotspots and research trends.Citespace V software is used to analyze the external characteristics of competitive dynamics literature and the structure of subject knowledge by using the method of bibliometrics and content analysis.On the one hand,the paper analyzes the external characteristics of the literature,such as the overall growth trend,the distribution and influence of journals,high-level scientific research institutions,and the core group of authors,to introduce the overall situation for the researchers who are new to the field.On the other hand,through the analysis of literature co-citation,the paper identifies the co-citation literature with high frequency,summarizes the subject content of them and the theoretical basis of competitive dynamics.Meanwhile,through the visualization of co-word and the content analysis of key literature,the research hotspots of competitive dynamics are summarized.On this basis,the research framework is established and the research prospect is put forward.The study found that:Firstly,the number and citation frequency of competitive dynamics literature both show an increasing trend,and the research attention and recognition are increasing day by day;From the perspective of journal distribution,competitive dynamics has solid theoretical foundation and high influence.The application of theory has extended to the fields of marketing and information system management;Meanwhile,the high level research institutions are concentrated in the United States and have initially formed a stable core group of authors.Secondly,the study mainly experienced the evolution from 1990 s to the early 21 st century.The theory of organizational information processing,multi-market competition,temporary competitive advantage and red queen competition laid a theoretical foundation for the development of competitive dynamics.Thirdly,the research hotspots of competitive dynamics mainly include competitor identification and analysis,AMC perspective and competitive cognition,competitive interaction,action sequence and performance,multi-market competition and competitive dynamics,etc.Fourthly,a theoretical research framework based on dynamic and process perspectives is constructed,which covers the competitor identification and analysis as the starting point of competitive dynamics,the interaction process of competition at different levels of enterprises,and the feedback effect of competitive results such as performance change.The competitive action and interaction of enterprises directly affect the competitive results,such as performance change and competitive escalation.At the same time,the results will be fed back to the decision makers,which will affect the specific competitive practices in the next step,such as identifying new competitors,revising competitive cognition,and adjusting the magnitude and speed of competitive actions.In the process of competitive dynamics,enterprises constantly enrich their competitive experience,implement more accurate strategic decisions,and constantly establish and consolidate competitive advantages.Based on the bibliometrics and content analysis method,the paper analyzes the external characteristics,theoretical basis and research hotspots of competitive dynamics research,and establishes a theoretical research framework based on dynamic and process perspectives.Future research can focus on entrepreneurship and competitive dynamics,the impact of changes in competitive thinking on competitive interaction,the application of language in competitive dynamics,the impact of co-opetition on competitive interaction,and the role of organizational learning in competitive dynamics.
作者
亓晖
姚小涛
QI Hui;YAO Xiaotao(School of Management,Xi'an Jiaotong University,Xi'an 710049,China)
出处
《科学学与科学技术管理》
CSSCI
CSCD
北大核心
2020年第7期3-21,共19页
Science of Science and Management of S.& T.
基金
国家自然科学基金项目(71772146)
关键词
动态竞争
文献计量
研究热点
研究框架
研究展望
competitive dynamics
bibliometrics method
research hotspots
research framework
research prospects
