摘要
网络推手是指利用信息网络传播技术,通过迎合网民个体多元的心理需求,设置一系列的网络议程,对人、事件、企业进行包装、炒作、推广,进而引导舆论动态,并借助传统媒体由虚拟空间转向现实世界,从中获取经济利益的群体或者个人。网络推手的存在源于网络平台特有的技术环境、网民个体多元的心理环境、商业利益驱使的经济环境以及传统媒体公信力下降的社会环境。大量的推手活动扭曲了真实的"民意",裹挟了传统媒体,偏离正确的舆论导向,影响网络意识形态安全,干扰政府网络新政,必须加以治理。
Network promoters refer to the use of information network communication technology to cater to the diverse psychological needs of individual netizens.Though catering to the diverse psychological needs of individual netizens and seting up a series of network agendas to package people,events and companies,they guide the dynamics of public opinion and use traditional media to shift from virtual space to the real world to obtain economic benefits.The existence of network promoters stems from the unique technical environment of the network platform,the diverse psychological environment of individual netizens,the economic environment driven by commercial interests,and the social environment where the credibility of traditional media has declined.A large number of push-hand activities must be governed because they have distorted the true"public opinion",engulfed traditional media,deviated from the correct direction of public opinion,affected the security of network ideology,and interfered with the government’s new network policy.
作者
张翀
Zhang Chong(JiLin University School of Law,Chang Chun 130012;Heilongjiang College of Business And Technology,Harbin 154003)
出处
《理论观察》
2021年第7期116-120,共5页
Theoretic Observation
基金
黑龙江省哲学社会科学研究规划项目《自媒体时代网络表达的保护和规制研究》(批准号20FXE397)的阶段性成果
关键词
网络安全
网络推手
网络打手
network security
network promoters
network hatchet man
