摘要
基于2020年对全国77家森林康养基地经营发展状况的调查,论文从企业家和企业两大维度,系统考察了森林康养基地企业家金融素养的特征。研究发现:森林康养基地企业家的金融素养存在年龄、教育水平、工作经历的异质性;年龄为55岁及以上、学历为初中及以下、有客服经历的企业家其总体金融素养最低;不同规模、经营性质的基地,其企业家的金融素养水平也不同;受自身资源、发展战略影响,微型企业、森林公园运营主体的基地企业家金融素养最低;高营业收入企业、低客流量的企业则倾向于开辟新的收入渠道,其企业家的金融素养在此过程中得到相应提高。
Based on the survey of 77 forest rehabilitation bases in 2020,this paper systematically investigates the characteristics of financial literacy of entrepreneurs in forest health bases from two dimensions of entrepreneurs and enterprises.The results show that the financial literacy of the entrepreneurs in the forest health bases is heterogeneous in age,education level and work experience;the entrepreneurs who are 55 years old or above,with junior high school education or below,and with customer service experience have the lowest overall financial literacy;the financial literacy level of entrepreneurs in bases with different scale and operation subject is also different;affected by their own resources and development strategies,the base entrepreneurs of micro-enterprises and forest park operators have the lowest financial literacy.;enterprises with high operating income and low passenger flow tend to open up new income channels,and their entrepreneurs’financial literacy is improved accordingly in this process.
作者
谢一帆
秦光远
XIE Yi-fan;QIN Guang-yuan
出处
《农村金融研究》
2021年第7期63-69,共7页
Rural Finance Research
基金
国家自然科学基金青年项目“环境规划促进产业增长的机制研究”(编号:71804013)的阶段性研究成果
关键词
森林康养
康养基地
金融素养特征
异质性
Forest Health Care
Health Care Base
Characteristics of Financial Literacy
Heterogeneity
