摘要
本文旨在探讨色彩搭配在包装设计中的重要性和应用,首先,介绍包装设计与色彩搭配的关联性以及色彩搭配的基础理论,包括色彩搭配的概念与原则、色彩搭配在不同文化背景中的应用、色彩的心理效应及视觉冲击力。通过对成功与失败案例的深入分析,总结出色彩搭配的创新实践经验。其次,深入探讨了色彩搭配在现代包装设计中的创新应用,并研究了其在不同类型产品包装中的具体应用。最后,分析了色彩搭配在现代包装设计中面临的挑战及其未来发展前景,为未来的设计实践提供参考和借鉴。
This article aims to explore the importance and application of color matching in packaging design.Firstly,it introduces the correlation between packaging design and color matching,as well as the basic theory of color matching,including the concept and principles of color matching,the application of color matching in different cultural backgrounds,the psychological effect of color and visual impact.Through in-depth analysis of successful and failed cases,the innovative practical experience of color matching is summarized.Secondly the article also delves into the innovative application of color matching in modern packaging design and studies its specific applications in different types of product packaging.Finally,this article analyzes the challenges and future development prospects of color matching in modern packaging design,providing reference and inspiration for future design practices.
出处
《网印工业》
2024年第7期40-42,共3页
Screen Printing Industry
关键词
色彩搭配
现代包装设计
创新运用
实践案例
未来趋势
Color matching
Modern packaging design
Innovative application
Practical case
Future trend
