摘要
随着国家乡村振兴战略的深入实施,乡村旅游产业发展迅猛,民宿作为乡村旅游发展的重要载体之一,对提高当地人民收入,促进经济发展起到重要作用。但乡村民宿产业在高速发展的同时仍存在品牌意识不强,设计同质化现象严重,品牌形象推广与应用缺乏策略指导等一系列问题。基于此,本文从设计学角度出发,以西安市鄠邑区玉蝉镇西涝峪口村花见禾山民宿品牌为例,对现阶段乡村民宿品牌设计现状进行分析,尝试总结乡村民宿品牌设计原则与方法,以期通过品牌形象策略的制定,提升品牌知名度,帮助企业长久稳定发展,从而带动当地经济发展。也为民宿品牌形象设计与规划提出可行性建议。
With the in-depth implementation of the national rural revitalization strategy,the rural tourism industry has developed rapidly.As one of the important carriers of rural tourism development,homestays play an important role in improving the income of local people and promoting economic development.However,with the rapid development of rural residential industry,there are still a series of problems such as weak brand awareness,serious homogenization of design,and lack of strategic guidance for brand image promotion and application.Based on this,from the perspective of design,this paper takes Hua Jian He Shan homestay brand in Xilaoyukou Village,Yuchan Town,Huyi District,Xi'an as an example to analyze the current status of rural homestay brand design,and tries to summarize the principles and methods of rural homestay brand design,with a view to enhancing brand awareness and helping enterprises to develop in a long-term and stable manner through the formulation of brand image strategies.Thus driving the local economic development.Also for the hotel brand image design and planning put forward feasible suggestions.
出处
《网印工业》
2024年第7期46-49,共4页
Screen Printing Industry
关键词
乡村振兴
品牌形象
设计策略
Rural revitalization
Brand image
Design strategy
