摘要
湖南红色旅游以其独特的形式特点,在国内旅游市场中占据着重要的地位。旅游文创产品作为文旅产业的重要组成部分,能使消费者进一步认知和感受湖南红色文化精神内涵,其研发情况与湖南红色旅游产业发展的迅猛势头呈现出相对不平衡的趋势。本文通过分析湖南红色文旅产业发展现状和文旅产品研发存在的问题,以湖南具有代表性的红色旅游场馆及景区为研究对象,从产品定位、设计原则、产品应用等方面展开设计创新和实践应用,探索湖南红色旅游文创产品设计创新的方法和路径。
Hunan's red cultural tourism occupies an important position in the tourism market with its unique form and characteristics.As an important component of the cultural tourism industry,tourism cultural and creative products can help consumers further understand and feel the spiritual connotation of red culture.The research and development of these products are relatively unbalanced with the rapid development of Hunan's red cultural tourism industry.This article analyse the current development status of Hunan's red culture tourism industry and the problems in the development of tourist souvenirs.Taking representative red culture tourism venues and scenic spots in Hunan as the research object,design innovation and practical application are carried out from the aspects of product positioning,design principles,and product application,exploring the methods and paths of design innovation for Hunan's red culture tourism souvenirs.
出处
《网印工业》
2024年第7期97-99,共3页
Screen Printing Industry
基金
2022年度湖南省教育厅科学研究项目“文旅融合背景下湖南红色旅游文创产品开发策略研究”(项目编号:22B1108)的研究成果
关键词
文旅融合
红色旅游
文创产品
产品设计
Integrated development of culture and tourism industry
Red tourism
Cultural and creative products
Product Design
