于1997年成立的 Euro-NCAP(European New Car Assessment Programme,欧洲新车安全评鉴协会),在2001年评出创设以来的第一部五颗星最高安全评价车款——由 RENAULT Laguna ||所获得。之后,RENAULT 相继的在2002、2003以 VefSatis,Megane...于1997年成立的 Euro-NCAP(European New Car Assessment Programme,欧洲新车安全评鉴协会),在2001年评出创设以来的第一部五颗星最高安全评价车款——由 RENAULT Laguna ||所获得。之后,RENAULT 相继的在2002、2003以 VefSatis,Megane ||、Espace IV 及 Scenic ||皆获得了五颗星最高安全评价的殊荣。在短短的三年中,RENAULT 车厂不仅在造型中引起话题,更在安全方面让高级豪华房车汗颜。在我们走访法国 RENAULT 车厂后,告诉你 RENAULT 究竟是如何做到的……展开更多
In answer to the important technological deployment, consumers express a need of physical reassuring and tangible contact. The perceived quality exceeds the role of brand image’s vector by perceptions’ differentiati...In answer to the important technological deployment, consumers express a need of physical reassuring and tangible contact. The perceived quality exceeds the role of brand image’s vector by perceptions’ differentiation to constitute an irrational link between objective characteristics (power engine, resistance) and subjective perceptions (facilitated hand grip, hardness of a steering wheel). The emotional expectations’ controls turn out many fields. It supposed to know and understand the perceptions of its customers. Its feelings must be objectively identified and quantified to be reproduced. The touch is the most solicited sense after the sight during the exploration of a product but it still undertaken in account. After an explication of sensory data’s integration to products’ conception, we resume different techniques to objectivize perceptions and how to link them to consumers’ preference. Then we present a new philosophy Touch design, which attest that the characterisation of the tactile feeling transmitted by a product is an important challenge. At least, we insist on the necessary coordination between design and technical engineering leading to the development of sensory communication tools and sensory-instrumental correlations.展开更多
Today, the act of purchase is more and more irrational. Customers’ choices are based on emotional and multisensorial features, particularly on touch, which is the most emotional sense. Then it is essential in the des...Today, the act of purchase is more and more irrational. Customers’ choices are based on emotional and multisensorial features, particularly on touch, which is the most emotional sense. Then it is essential in the design process to work on shapes, materials, textures to make users living pleasant experiences in all contact areas of the product. It’s also essential to consider the dynamic aspect of touch to follow the body and generate pleasant tactile effects. Finally, how can we introduce touch in the design process considering companies’ know-how, culture and subjectivity of each actor of new product creation?展开更多
文摘于1997年成立的 Euro-NCAP(European New Car Assessment Programme,欧洲新车安全评鉴协会),在2001年评出创设以来的第一部五颗星最高安全评价车款——由 RENAULT Laguna ||所获得。之后,RENAULT 相继的在2002、2003以 VefSatis,Megane ||、Espace IV 及 Scenic ||皆获得了五颗星最高安全评价的殊荣。在短短的三年中,RENAULT 车厂不仅在造型中引起话题,更在安全方面让高级豪华房车汗颜。在我们走访法国 RENAULT 车厂后,告诉你 RENAULT 究竟是如何做到的……
文摘In answer to the important technological deployment, consumers express a need of physical reassuring and tangible contact. The perceived quality exceeds the role of brand image’s vector by perceptions’ differentiation to constitute an irrational link between objective characteristics (power engine, resistance) and subjective perceptions (facilitated hand grip, hardness of a steering wheel). The emotional expectations’ controls turn out many fields. It supposed to know and understand the perceptions of its customers. Its feelings must be objectively identified and quantified to be reproduced. The touch is the most solicited sense after the sight during the exploration of a product but it still undertaken in account. After an explication of sensory data’s integration to products’ conception, we resume different techniques to objectivize perceptions and how to link them to consumers’ preference. Then we present a new philosophy Touch design, which attest that the characterisation of the tactile feeling transmitted by a product is an important challenge. At least, we insist on the necessary coordination between design and technical engineering leading to the development of sensory communication tools and sensory-instrumental correlations.
文摘Today, the act of purchase is more and more irrational. Customers’ choices are based on emotional and multisensorial features, particularly on touch, which is the most emotional sense. Then it is essential in the design process to work on shapes, materials, textures to make users living pleasant experiences in all contact areas of the product. It’s also essential to consider the dynamic aspect of touch to follow the body and generate pleasant tactile effects. Finally, how can we introduce touch in the design process considering companies’ know-how, culture and subjectivity of each actor of new product creation?
