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数字面具:新型消费者细分
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作者 斯科特·斯奈德 《新营销》 2015年第4期48-50,共3页
据媒体报道,苹果公司在2014年10月推出Apple Pay,这是一款移动商务产品,它可以帮助数以百万计的主流消费者实现移动支付的功能。Mobiquity公司总裁施奈德(Scott Snyder)在本文中写道,由于Apple Pay会暴露消费者的支付喜好及共享数据,... 据媒体报道,苹果公司在2014年10月推出Apple Pay,这是一款移动商务产品,它可以帮助数以百万计的主流消费者实现移动支付的功能。Mobiquity公司总裁施奈德(Scott Snyder)在本文中写道,由于Apple Pay会暴露消费者的支付喜好及共享数据,这是公司重新思考如何细分其数字消费者的好时机。 展开更多
关键词 移动支付 Apple 移动世界 共享数据 移动商务 手机应用 研究报告 SNYDER 施奈德 偏执型
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The Need of Industry to Go FAIR 被引量:7
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作者 Herman van Vlijmen Albert Mons +13 位作者 Arne Waalkens Wouter Franke Arie Baak Gerbrand Ruiter Christine Kirkpatrick Luiz Olavo Bonino da Silva Santos Bert Meerman Renger Jellema Derk Arts Martijn Kersloot Sebastiaan Knijnenburg Scott Lusher Rudi Verbeeck Jean-Marc Neefs 《Data Intelligence》 2020年第1期276-284,320,321,322,共12页
The industry sector is a very large producer and consumer of data,and many companies traditionally focused on production or manufacturing are now relying on the analysis of large amounts of data to develop new product... The industry sector is a very large producer and consumer of data,and many companies traditionally focused on production or manufacturing are now relying on the analysis of large amounts of data to develop new products and services.As many of the data sources needed are distributed and outside the company,FAIR data will have a major impact,both by reducing the existing internal data silos and by enabling the efficient integration with external(public and commercial)data.Many companies are still in the early phases of internal data”FAIRification”,providing opportunities for SMEs and academics to apply and develop their expertise on FAIR data in collaborations and public-private partnerships.For a global Internet of FAIR Data&Services to thrive,also involving industry,professional tools and services are essential.FAIR metrics and certifications on individuals,data,organizations,and software,must ensure that data producers and consumers have independent quality metrics on their data.In this opinion article we reflect on some industry specific challenges of FAIR implementation to be dealt with when choices are made regarding”Industry GOing FAIR”. 展开更多
关键词 FAIR application
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