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Data Empowerment in Precision Marketing: Algorithm Recommendations and Their Associated Risks
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作者 Di Zhou 《Proceedings of Business and Economic Studies》 2025年第1期111-118,共8页
This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized cont... This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized content that enhances user experiences and increases conversion rates.However,the growing reliance on these technologies introduces significant risks,including privacy violations,algorithmic bias,and ethical concerns.This paper explores these challenges and provides recommendations for businesses to mitigate associated risks while optimizing marketing strategies.It highlights the importance of transparency,fairness,and user control in ensuring responsible and effective data-driven marketing. 展开更多
关键词 Data-driven marketing Algorithmic recommendations Privacy and ethics
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Application of Internet of Things Technology in Enterprise Marketing Management Innovation
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作者 Huan Xu Sixuan Chen 《Journal on Internet of Things》 2022年第2期75-84,共10页
Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpo... Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s. 展开更多
关键词 Internet of things technology MARKETING marketing management innovative marketing
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Postmarketing evaluation on the safety and effectiveness of Dengzhanxixin injection made from Dengzhanxixin(Herba Erigerontis Breviscapi) 被引量:3
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作者 Li Yuanyuan Lin Gufeng +2 位作者 Xie Yanming Zhang Wen Guo Ting 《Journal of Traditional Chinese Medicine》 SCIE CAS CSCD 2015年第1期99-103,共5页
OBJECTIVE: To assess the safety and effectiveness of Dengzhanxixin injection(DZI) extracted from Dengzhanxixin(Herba Erigerontis Breviscapi) and identify its potential risks.METHODS: A series of studies were conducted... OBJECTIVE: To assess the safety and effectiveness of Dengzhanxixin injection(DZI) extracted from Dengzhanxixin(Herba Erigerontis Breviscapi) and identify its potential risks.METHODS: A series of studies were conducted on the production process, quality standards, and pharmacology. Postmarketing clinical studies and literature reviews including adverse reactions(ADR),adverse events(ADE), case analysis and systematic reviews were also conducted. Data from the hospital information system and spontaneous reporting system were analyzed.RESULTS: The acute toxicity test indicated that the Lethal Dose 50 test( LD 50) dosage was 250 times more than the clinical maximum daily dosage(6mg/kg). In long-term toxicity tests, rats experi-enced renal tubular damage at 480 mg/kg. However, the dose of 120 mg/kg is safe and non-toxic,which is 40 times above the clinical daily maximum. Beagles had increased serum creatinine at160 mg/kg. In a prospective study, 15 962 cases experienced 16 ADR/ADE. The rate of ADR/ADE was0.1002%. ADR symptoms included rash(16.00%),chills(16.00%), and fever(16.00%).CONCLUSION: There is significant evidence that DZI is safe and effective in a clinical setting. 展开更多
关键词 Product surveillance postmarketing SAFETY Treatment outcome ERIGERON Dengzhanxixin injection
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Postmarketing studies on safety of Dengfeng~ shenmai injection 被引量:3
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作者 Lianxin Wang Wen Zhang +3 位作者 Yanming Xie Yang Bai Mulan Wang Qinghua Ai 《Journal of Traditional Chinese Medicine》 SCIE CAS CSCD 2013年第6期827-831,共5页
OBJECTIVE: To systematically research the postmarketing safety of Dengfeng shenmai injection, identify potential risk factors, and ensure its clinical safety. METHODS: We investigated a comprehensive series of studies... OBJECTIVE: To systematically research the postmarketing safety of Dengfeng shenmai injection, identify potential risk factors, and ensure its clinical safety. METHODS: We investigated a comprehensive series of studies on the production process, quality standards, pharmacology, postmarketing clinical studies, and safety evaluation of Shenmai injection, including literature analysis of adverse drug reaction(ADR) case analysis and systematic review. Data from the hospital information system(HIS) and spontaneous reporting system(SRS) were also analyzed. RESULTS: The approximate dosage leading to death in dogs is 45.0-67.5 g raw drug/kg and the toxic reactions are restlessness, skin irritation, salivation, and vomiting. The results of chronic toxicity tests in mice and dogs, and the other tests such as 6-month toxicity, drug safety, genetic toxicity, and reproductive toxicity of rats and dogs, were positive or qualified. Patient ADR history and ADR family history were closely associated with itching based on the data analysis from SRS. There was no damage to renal function from Shenmai injection use at a dosage and a treatment course outside the recommended dosage and treatment course as specified based on data analysis from HIS. The most common ADR from Shenmai injection are difficulty breathing, facial flushing, nausea, vomiting, chest tightness, skin itching, rash, and back pain. CONCLUSION: This study includes complete information on Shenmai injection ADR incidence rate. We found that Shenmai injection is safe and this study can provide clinical, research, and production institutions with an objective, reliable, and scientific basis for use of Shenmai injection. 展开更多
关键词 Product surveillance postmarketing Medicine Chinese traditional SAFETY Shenmai in-jection
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A Discussion on Entrepreneurship, Creativity, and Innovation Applied to International Marketing
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作者 Edmir Kuazaqui 《Economics World》 2015年第1期54-70,共17页
This article seeks to discuss the importance of the need to undertake, create, and innovate in Administration, especially considering the international market. For development, it is presented in a contextualized mann... This article seeks to discuss the importance of the need to undertake, create, and innovate in Administration, especially considering the international market. For development, it is presented in a contextualized manner, the evolution of organizations throughout the ages and its importance in an economic and social point of view. Within this vision, the entrepreneur is differentiated from the business person, evidencing the individual entrepreneur and the creative economy as fomenters of new business opportunities. In a society in which there are no more borders, only the political and cultural ones, enterprise, creativity, and innovation become necessary as a means for differentiated and sustained growth, especially considering domestic and international competition. As human skills applied to the professional field, people can use them in a handcrafted and differentiated manner, to render the strategies of the actions into ways of modeling businesses and solutions, thus reaching a state of the art. 展开更多
关键词 ENTREPRENEURSHIP CREATIVITY INNOVATION international marketing competences ADMINISTRATION
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The Future of Foton: From Export Trade to Global Marketing
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作者 WANG XIANGYIN 《China Today》 2010年第12期78-79,共2页
IN the automobile industry,buyers focus on brand value rather than the place of manufacture.The world's premium autobrands are all transnational companies.This is the result of successful development,and also the ... IN the automobile industry,buyers focus on brand value rather than the place of manufacture.The world's premium autobrands are all transnational companies.This is the result of successful development,and also the demands of survival in a cutthroat market. 展开更多
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CUSTOMER EQUITY: MAKING MARKETING STRATEGY FINANCIALLY ACCOUNTABLE 被引量:5
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作者 Ashwin ARAVINDAKSHAN Roland T. RUST +1 位作者 Katherine N. LEMON Valerie A. ZEITHAML 《Systems Science and Systems Engineering》 CSCD 2004年第4期405-422,共18页
The article presents an overview of the literature on customer equity and how customer equity provides an opportunity for marketers to make marketing strategy financially accountable. Traditionally, Return on Invest... The article presents an overview of the literature on customer equity and how customer equity provides an opportunity for marketers to make marketing strategy financially accountable. Traditionally, Return on Investment (ROI) models have been used to evaluate the financial expenditures required by the strategies as well as the financial returns gained by them. However in addition to requiring lengthy longitudinal data, these models also have the disadvantage of not evaluating the effect of the strategies on a firm’s customer equity. The dominance of customer-centered thinking over product-centered thinking calls for a shift from product-based strategies to customer-based strategies. Hence, it is important to evaluate a firm’s marketing strategies in terms of the drivers of its customer equity. The article summarizes a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected financial return, which is operationalized as the change in a firm’s customer equity relative to the incremental expenditure necessary to produce the change. 展开更多
关键词 Customer equity return on marketing brand equity customer value relationship marketing marketing strategy customer lifetime value customer satisfaction measurement
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The Role of Cuisine in Destination Marketing:Analyzing the Food Experience of Foreign Tourists in Beijing 被引量:2
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作者 Paris Agulió García(Spain) Aiping Ma 《国际文化管理》 2018年第1期143-152,共10页
This paper’s main purpose is to offer a better understanding of foreign tourists’culinary experience in Beijing,contributing theoretically to the current literature on culinary tourism as well as practically by givi... This paper’s main purpose is to offer a better understanding of foreign tourists’culinary experience in Beijing,contributing theoretically to the current literature on culinary tourism as well as practically by giving tourism marketing suggestions for the Chinese capital city.Culinary tourism is one of the emerging types of tourism nowadays.This type of tourism can be used by destinations to represent their own customs and culture.In today’s competing world,cuisine can be used by destinations as their Unique Selling Point(USP).In order to analyse the supply side for this type of tourism,this study analyses Beijing’s government’s official tourism website food section content and compares it with Barcelona’s(Spain)one.The results of the analysis show that Beijing’s website has a lack of information and useful functions that can be used by tourists during their trip.Regarding the demand side,it is examined making use of questionnaires to foreign tourists.Through the analyses of the data collected from foreign tourists in Beijing,the present performance of the promotion of Beijing’s cuisine is exposed,as well as what factors do tourists consider the most important when dining(aesthetics,consumer return on investment,service excellence,playfulness or novelty).The results from the questionnaire prove that novelty is a decisive element in the formation of place food image. 展开更多
关键词 Culinary Tourism Tourism Destination Marketing Experiential Value Place Food Image BEIJING
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Qingdao helps promote the innovative integration of standardization education and youth talent cultivation
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作者 Zhang Yongyan 《China Standardization》 2026年第1期45-45,共1页
The third International Standardization Youth Star Competition is held in Qingdao.We are very pleased to see that 236 teams from renowned domestic universities are actively participating in the competition.ISO has als... The third International Standardization Youth Star Competition is held in Qingdao.We are very pleased to see that 236 teams from renowned domestic universities are actively participating in the competition.ISO has also sent a representative to Qingdao,demonstrating its high level of attention and support for the competition. 展开更多
关键词 international standardization youth star competition standardization education youth talent cultivation Qingdao ISO standardization youth star competition domestic universities
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Research on Electric Vehicle Charging Optimization Strategy Based on Improved Crossformer for Carbon Emission Factor Prediction
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作者 Hongyu Wang Wenwu Cui +4 位作者 Kai Cui Zixuan Meng BinLi Wei Zhang Wenwen Li 《Energy Engineering》 2026年第1期332-355,共24页
To achieve low-carbon regulation of electric vehicle(EV)charging loads under the“dual carbon”goals,this paper proposes a coordinated scheduling strategy that integrates dynamic carbon factor prediction and multiobje... To achieve low-carbon regulation of electric vehicle(EV)charging loads under the“dual carbon”goals,this paper proposes a coordinated scheduling strategy that integrates dynamic carbon factor prediction and multiobjective optimization.First,a dual-convolution enhanced improved Crossformer prediction model is constructed,which employs parallel 1×1 global and 3×3 local convolutionmodules(Integrated Convolution Block,ICB)formultiscale feature extraction,combinedwith anAdaptive Spectral Block(ASB)to enhance time-series fluctuationmodeling.Based on high-precision predictions,a carbon-electricity cost joint optimization model is further designed to balance economic,environmental,and grid-friendly objectives.The model’s superiority was validated through a case study using real-world data from a renewable-heavy grid.Simulation results show that the proposed multi-objective strategy demonstrated a superior balance compared to baseline and benchmark models,achieving a 15.8%reduction in carbon emissions and a 5.2%reduction in economic costs,while still providing a substantial 22.2%reduction in the peak-valley difference.Its balanced performance significantly outperformed both a single-objective strategy and a state-of-the-art Model Predictive Control(MPC)benchmark,highlighting the advantage of a global optimization approach.This study provides theoretical and technical pathways for dynamic carbon factor-driven EV charging optimization. 展开更多
关键词 Carbon factor prediction electric vehicles ordered charging multi-objective optimization Crossformer
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Channel Characteristics Analysis in Semi-Basement Scenarios for Smart Meter Communication Systems
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作者 Wang Qing Zhang Zhaolei +1 位作者 Liu Yu Ren Yi 《China Communications》 2026年第1期92-106,共15页
The smart meter communication system has substantial application value for the construction and upgrading of the entire power system.The deployment of the transmitter(Tx)of the smart meter system in the residential sc... The smart meter communication system has substantial application value for the construction and upgrading of the entire power system.The deployment of the transmitter(Tx)of the smart meter system in the residential scenarios is vexed by the need for more theoretical support.This paper mainly studies the communication channel between the Tx at semibasement and receiver(Rx)at outdoor.The design of an effective communication system relies on an accurate understanding of channel characteristics.Channel measurements and ray-tracing channel modeling are conducted to obtain channel data.The influence of different positions at same semi-basement is studied.Typical channel characteristics are analyzed,such as power delay profile(PDP),power angular profile(PAP),root-mean-square(RMS)delay spread(DS),channel capacity,received power,and path loss.The influence of different semi-basement placements and different floor heights is also compared.Besides,the channel measurements and simulation data fit well,which can illustrate the validity and reliability of the acquired channel data.This paper can provide theoretical support for the design and optimization of smart meter communication systems in semi-basement scenarios. 展开更多
关键词 channel characteristics channel measurements ray-tracing method semi-basement scenarios smart meter communication
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Detection Sensitivity of Chip Digital PCR for Staphylococcus aureus
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作者 Yunxia WANG Xiaxia HOU +1 位作者 Xiaoli WU Wang LIU 《Asian Agricultural Research》 2026年第1期46-50,60,共6页
[Objectives]This study aimed to evaluate the detection sensitivity of Staphylococcus aureus in dairy products utilizing the chip digital PCR(cdPCR)technique.[Methods]Specific primers and probes were designed and synth... [Objectives]This study aimed to evaluate the detection sensitivity of Staphylococcus aureus in dairy products utilizing the chip digital PCR(cdPCR)technique.[Methods]Specific primers and probes were designed and synthesized based on the conserved sequence of the heat-resistant nuclease gene nuc of S.aureus.cdPCR was employed to detect S.aureus,and the sensitivity of this technique was systematically assessed in samples exhibiting low levels of contamination.[Results]cdPCR demonstrated precise quantification when the initial concentration of the sample enrichment solution was equal to or greater than 50 CFU/mL.The detection dynamic range extended across at least five orders of magnitude,with a minimum DNA detection limit of 0.2304 pg/μL.In artificially contaminated cheese samples,the method s lower limit of quantification for detecting S.aureus was 8×10^(2) CFU/g.Regression analysis demonstrated that the gene copy number concentration measured by cdPCR exhibited a strong linear correlation with bacterial contamination concentration across a broad range.[Conclusions]The cdPCR method developed in this study demonstrates high sensitivity and robust quantitative capabilities,offering a reliable technical approach for the precise detection of low-level S.aureus contamination in dairy products. 展开更多
关键词 STAPHYLOCOCCUS AUREUS CHIP DIGITAL PCR (cdPCR) Sensitivity
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CIT-Rec:Enhancing Sequential Recommendation System with Large Language Models
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作者 Ziyu Li Zhen Chen +2 位作者 Xuejing Fu Tong Mo Weiping Li 《Computers, Materials & Continua》 2026年第3期2328-2343,共16页
Recommendation systems are key to boosting user engagement,satisfaction,and retention,particularly on media platforms where personalized content is vital.Sequential recommendation systems learn from user-item interact... Recommendation systems are key to boosting user engagement,satisfaction,and retention,particularly on media platforms where personalized content is vital.Sequential recommendation systems learn from user-item interactions to predict future items of interest.However,many current methods rely on unique user and item IDs,limiting their ability to represent users and items effectively,especially in zero-shot learning scenarios where training data is scarce.With the rapid development of Large Language Models(LLMs),researchers are exploring their potential to enhance recommendation systems.However,there is a semantic gap between the linguistic semantics of LLMs and the collaborative semantics of recommendation systems,where items are typically indexed by IDs.Moreover,most research focuses on item representations,neglecting personalized user modeling.To address these issues,we propose a sequential recommendation framework using LLMs,called CIT-Rec,a model that integrates Collaborative semantics for user representation and Image and Text information for item representation to enhance Recommendations.Specifically,by aligning intuitive image information with text containing semantic features,we can more accurately represent items,improving item representation quality.We focus not only on item representations but also on user representations.To more precisely capture users’personalized preferences,we use traditional sequential recommendation models to train on users’historical interaction data,effectively capturing behavioral patterns.Finally,by combining LLMs and traditional sequential recommendation models,we allow the LLM to understand linguistic semantics while capturing collaborative semantics.Extensive evaluations on real-world datasets show that our model outperforms baseline methods,effectively combining user interaction history with item visual and textual modalities to provide personalized recommendations. 展开更多
关键词 Large language models vision language models sequential recommendation instruction tuning
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A Governance Quality Lens on the Influence of Chinese Outward Investment on Human Development in Belt and Road Initiative Countries
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作者 YANG Bo EBN JALAL Md Jahid +5 位作者 SARKAR Md Abdur Rouf ALAM Mohammad Jahangir DING Shijun BEGUM Ismat Ara RAHMAN Md.Naimur LO Kevin 《Chinese Geographical Science》 2026年第1期64-81,共18页
In the evolving global economy,China’s Outward Foreign Direct Investment(OFDI)holds increasing significance,specially within the context of the Belt and Road Initiative(BRI).Despite earlier studies have acknowledged ... In the evolving global economy,China’s Outward Foreign Direct Investment(OFDI)holds increasing significance,specially within the context of the Belt and Road Initiative(BRI).Despite earlier studies have acknowledged the role of governance quality in at-tracting Chinese OFDI,their explanatory capacity regarding human development has not received sufficient attention.This study ad-dresses this gap,investigating the relationship between Chinese OFDI and human development,emphasizing the governance quality’s moderating role.Using data from 122 BRI countries from 2004 to 2021,we employed the Panel Corrected Standard Error model through Prais-Winsten regression,complimented by robustness check via the Spatial Durbin Model.Our analysis revealed a significant positive relationship between Chinese OFDI and human development in BRI countries,indicating that Chinese investments act as cata-lysts for improved well-being.More importantly,governance quality plays a vital role in shaping this relationship,revealing that effect-ive governance enhanced the human development outcomes of OFDI.Post-hoc analysis of governance indicators,both as a composite index and individual dimensions,supported this finding.Regional heterogeneity analysis further showed that Chinese OFDI has stronger effects on Human Development Index(HDI)in Asia and Africa compared to Europe,Latin America,and Oceania.However,the moder-ating effect of governance quality seemed more prominent in Oceania and Latin America,indicating its role in fostering the benefits of Chinese investments in these regions.These findings hold implications for academia and policy,emphasizing the need for transparent,accountable,and effective governance to drive sustainable and inclusive human development within the BRI framework. 展开更多
关键词 overseas investment human development governance quality moderating effect China
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PpCSC1,a Novel ERD4 Ortholog from Physcomitrium patens,Plays a Negative Role in Salt Stress Tolerance
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作者 Lu Chen Zhijie Ren +5 位作者 Guangmin Zhao Xuan He Legong Li Sheng Teng Yikun He Fang Bao 《Phyton-International Journal of Experimental Botany》 2026年第1期218-233,共16页
ERD4 proteins,members of the early responsive-to-dehydration family,act as plasma membrane ion channels that contribute to ion homeostasis and modulate plant response to abiotic stresses.However,the functions of ERD4 ... ERD4 proteins,members of the early responsive-to-dehydration family,act as plasma membrane ion channels that contribute to ion homeostasis and modulate plant response to abiotic stresses.However,the functions of ERD4 homologs in non-vascular species remain largely unexplored.Here,we characterized an ERD4 family homolog in Physcomitrium patens(Hedw.)Mitt.,PpCSC1(Calcium-permeable Stress-responsive Cation Channel 1),and investigated its role in salt stress response.PpCSC1 localized to the plasma membrane and functioned as a non-selective cation channel permeable to Na^(+),K^(+),Ca^(2+),and Mg^(2+).Under salt treatment,PpCSC1 transcripts were markedly downregulated,whereas overexpression lines exhibited enhanced salt sensitivity.Ion content analysis further revealed reduced K^(+)accumulation,lowered K^(+)/Na^(+)ratios,and elevated Mg^(2+)levels,collectively disrupting ionic homeostasis and impairing salt tolerance.Transcriptional regulation analysis revealed that the C2H2-type zinc finger transcription factor PpSTOP2 directly activated PpCSC1 expression.Notably,PpSTOP2 knockout plants displayed reduced PpCSC1 mRNA accumulation and improved salt tolerance.Together,these findings indicate that PpCSC1 is a plasma membrane-localized cation channel that negatively regulates salt tolerance by disturbing ion balance,and that its regulation by PpSTOP2 integrates upstream signaling with downstream physiological responses.This work provides new insight into how non-selective ion channels shape stress adaptation in early land plants. 展开更多
关键词 Physcomitrium patens Calcium-permeable Stress-responxive Cation Channel 1(PpCSC1) cation transport activity salt stress transcriptional regulation
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Preliminary study on a quantification method and standardization for aquatic microbial loads based on microbial diversity absolute quantitative sequencing
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作者 Wen Li Jing Libin +4 位作者 Li Xiawei Lu Jing Jin Haowei Yang Yongqi Li Xueling 《China Standardization》 2026年第1期68-73,共6页
This study establishes and validates a method for the precise quantification of aquatic microbial loads using microbial diversity absolute quantitative sequencing.By adding synthetic spike-in DNA to water samples from... This study establishes and validates a method for the precise quantification of aquatic microbial loads using microbial diversity absolute quantitative sequencing.By adding synthetic spike-in DNA to water samples from the Dahei River prior to DNA extraction and 16S rRNA gene sequencing,it generates standard curves to convert sequencing data into absolute microbial copy numbers.The method,which is proved highly accurate(R^(2)>0.99),reveals a clear contrast between the river sites:the upstream community has not only a significantly higher total microbial load but also a completely different makeup of species compared to the downstream site.This approach effectively overcomes the limitations of relative abundance analysis,providing a powerful tool for environmental monitoring,and proposes key steps for future standardization to ensure data comparability and integration. 展开更多
关键词 absolute quantification microbial load 16S rRNA sequencing spike-in STANDARDIZATION aquatic microbes
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Study on the development,applications,and standardization status of environmental DNA(eDNA)technology in China
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作者 Li Xiawei Duan Bin +3 位作者 Lu Jing Li Xueling Wang Min Yang Yongqi 《China Standardization》 2026年第1期54-59,共6页
Environmental DNA(eDNA)technology has revolutionized biodiversity monitoring with its non-invasive,sensitive,and cost-efficient approach.This paper systematically reviews eDNA advancements,examining its applications i... Environmental DNA(eDNA)technology has revolutionized biodiversity monitoring with its non-invasive,sensitive,and cost-efficient approach.This paper systematically reviews eDNA advancements,examining its applications in aquatic and terrestrial ecosystems and assessing China’s standardization progress.It delineates four developmental phases from single-species detection to high-throughput sequencing,and highlights China’s contribution to the development of technical standards.While significant progress has been made,challenges persist in quantitative accuracy,methodological consistency,and large-scale implementation.Future efforts should prioritize enhanced standardization,improved quantification techniques,broader applications,and international collaboration to drive innovation in eDNA technology. 展开更多
关键词 environmental DNA development application standardization status
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