With an aim to promote the digital value-added design of local tourism, the study adopted Skilbeck＇s situational model to examine the promotion of local tourism through a digital value-added approach and integrated t...With an aim to promote the digital value-added design of local tourism, the study adopted Skilbeck＇s situational model to examine the promotion of local tourism through a digital value-added approach and integrated the design of APP： Tour Guide for Jiaoxi Hot Spring into the Study of Technology and Applications of Mobile Services and Augmented Reality for Cultural and Creative Industry and Tourism in Yilan. Through the development and demonstration of design, students are allowed to build and enhance their capacity for integration in addition to fulfilling university social responsibility （USR）. The study found that students used different methods in each phase to continuously absorb knowledge and discover problems and then propose creative solutions based on facts. By creating a mental map, students pondered promoting local tourism via digital value-added design and came up with a strategy of hot spring ＋ primary industry （agriculture ＋ aquaculture） tours, which integrated local gourmet, hot springs, religion, and the hot spring museum. Three routes are designed, namely Route 1： Hot Spring Park ＋ Aquaculture, Route 2： Tangweigou Hot Spring Park, and Route 3： Jiaoxi Old Street to make up the gap in the unilateral marketing of Jiaoxi Hot Spring. The study will further promote location-based services of the APP to fulfill the technology and applications of mobile services and augmented reality for local tourism.展开更多
文摘With an aim to promote the digital value-added design of local tourism, the study adopted Skilbeck＇s situational model to examine the promotion of local tourism through a digital value-added approach and integrated the design of APP： Tour Guide for Jiaoxi Hot Spring into the Study of Technology and Applications of Mobile Services and Augmented Reality for Cultural and Creative Industry and Tourism in Yilan. Through the development and demonstration of design, students are allowed to build and enhance their capacity for integration in addition to fulfilling university social responsibility （USR）. The study found that students used different methods in each phase to continuously absorb knowledge and discover problems and then propose creative solutions based on facts. By creating a mental map, students pondered promoting local tourism via digital value-added design and came up with a strategy of hot spring ＋ primary industry （agriculture ＋ aquaculture） tours, which integrated local gourmet, hot springs, religion, and the hot spring museum. Three routes are designed, namely Route 1： Hot Spring Park ＋ Aquaculture, Route 2： Tangweigou Hot Spring Park, and Route 3： Jiaoxi Old Street to make up the gap in the unilateral marketing of Jiaoxi Hot Spring. The study will further promote location-based services of the APP to fulfill the technology and applications of mobile services and augmented reality for local tourism.
