Companies differ in their motivation to corporate social responsibility(CSR)practices,with some companies taking a genuine,altruistic approach and others preferring an opportunistic approach(and attempting to mi...Companies differ in their motivation to corporate social responsibility(CSR)practices,with some companies taking a genuine,altruistic approach and others preferring an opportunistic approach(and attempting to mimic the former).If consumers can distinguish them,they will eventually reward the altruistic(being willing to pay more)and penalize the opportunistic ones.This paper performs an experimental study to assess whether differences in consumers’willingness to pay are statistically significant for different classifications of CSR activities:(i)proactive or reactive,(ii)environment,employees,or social,(iii)involving more or less expensive products,(iv)being performed by firms facing competition or not.Results show that consumers are willing to reward CSR initiatives that follow a reactive approach;consumers’decisions are more moderate when rewarding initiatives associated with more expensive products;the rewards provided depend on the CSR dimension;a relationship between market structure and consumers’reaction to CSR was not found.展开更多
This study analyses the role played by organizational ambidexterity and open innovation in innovation outputs,considering business units with different levels of technological intensity(medium-high and high tech,and m...This study analyses the role played by organizational ambidexterity and open innovation in innovation outputs,considering business units with different levels of technological intensity(medium-high and high tech,and medium-low and low tech)for countries with different inno-vation profiles.The countries considered in this paper are i)Estonia and Slovenia as innovation followers;i)Slovakia,Hungary,Spain,Czech Republic,Italy,Portugal,Norway,and Croatia as moderate innovators;and ii)Bulgaria,Lithuania and Romania as modest innovators.In the empirical approach,the research hypotheses arise from the literature review and are tested using secondary data collected from the Community Innovation Survey(CIS)201o.The conceptual model is tested using the logistic regression method,which indicates suitable accuracy and reliability for empirical testing purposes.The evidence reveals that for innovation followers,ambidexterity has a greater influence on the practice of eco-innovation,marketing innovation,and product innovation.For moderate innovators,ambidexterity has a greater influence on the practice of product innovation,process innovation,and eco-innovation.Concerning modest in-novators,ambidexterity has a greater influence on the practice of product innovation,process innovation,and eco-innovation.With regard to open innovation,for innovation followers,this has a negative influence on product innovation in medium-high and high-tech companies.For moderate innovators,open innovation has a greater influence in process,organizational,and eco-innovation.In the case of modest innovators,open innovation is more significant for innovation outputs in product,organizational,and marketing innovation.Size is not always positively related to innovation outputs.展开更多
基金Margarida Catalão-Lopes and Ana S.Costa gratefully acknowledge financial support from Fundação para a Ciência e Tecnologia(FCT),through UIDB/00097/2020.
文摘Companies differ in their motivation to corporate social responsibility(CSR)practices,with some companies taking a genuine,altruistic approach and others preferring an opportunistic approach(and attempting to mimic the former).If consumers can distinguish them,they will eventually reward the altruistic(being willing to pay more)and penalize the opportunistic ones.This paper performs an experimental study to assess whether differences in consumers’willingness to pay are statistically significant for different classifications of CSR activities:(i)proactive or reactive,(ii)environment,employees,or social,(iii)involving more or less expensive products,(iv)being performed by firms facing competition or not.Results show that consumers are willing to reward CSR initiatives that follow a reactive approach;consumers’decisions are more moderate when rewarding initiatives associated with more expensive products;the rewards provided depend on the CSR dimension;a relationship between market structure and consumers’reaction to CSR was not found.
基金supported by The Portuguese Foundation for Science and Technology(Grants and NECE-UIDB/04630/2020)which provided financial support for this study.NECE and this work are supported by FCT-Fundacao para a Ciencia e Tecnologia,I.P.by project reference UIDB/04630/2020 and D0I identifier 10.54499/UIDP/04630/2020.
文摘This study analyses the role played by organizational ambidexterity and open innovation in innovation outputs,considering business units with different levels of technological intensity(medium-high and high tech,and medium-low and low tech)for countries with different inno-vation profiles.The countries considered in this paper are i)Estonia and Slovenia as innovation followers;i)Slovakia,Hungary,Spain,Czech Republic,Italy,Portugal,Norway,and Croatia as moderate innovators;and ii)Bulgaria,Lithuania and Romania as modest innovators.In the empirical approach,the research hypotheses arise from the literature review and are tested using secondary data collected from the Community Innovation Survey(CIS)201o.The conceptual model is tested using the logistic regression method,which indicates suitable accuracy and reliability for empirical testing purposes.The evidence reveals that for innovation followers,ambidexterity has a greater influence on the practice of eco-innovation,marketing innovation,and product innovation.For moderate innovators,ambidexterity has a greater influence on the practice of product innovation,process innovation,and eco-innovation.Concerning modest in-novators,ambidexterity has a greater influence on the practice of product innovation,process innovation,and eco-innovation.With regard to open innovation,for innovation followers,this has a negative influence on product innovation in medium-high and high-tech companies.For moderate innovators,open innovation has a greater influence in process,organizational,and eco-innovation.In the case of modest innovators,open innovation is more significant for innovation outputs in product,organizational,and marketing innovation.Size is not always positively related to innovation outputs.
