The progress of IT technology such as social network and mobile payment and the change of social economic environment promote the emergence of sharing economy.As a subversive business model,the sharing economy is grow...The progress of IT technology such as social network and mobile payment and the change of social economic environment promote the emergence of sharing economy.As a subversive business model,the sharing economy is growing at an alarming rate all over the world.However,the influencing factors of consumers'continuous participation in the sharing economy are not clear.The paper aims to clarify the relationship between consumer perceived value and repeat purchase intention in the sharing economy.Taking the sharing economy platform(Airbnb)as an example,it proposes a dimension framework of consumer perceived value in peer-to-peer(P2P)accommodation rental service,including functional value,hedonic value,epistemic value and social relationship value.This paper used big data technology to crawl online reviews of P2P accommodation platform.LDA(Latent Dirichlet Allocation)topic model and sentiment analytics method were applied to construct the measurement indicators of perceived value based on online reviews.And repeat purchase intention variables were extracted from online reviews.Then structural equation model was used to examine the effect of perceived value dimensions on it.The paper identified that perceived value has a positive impact on consumers'repurchase intention in P2P accommodation.Also,social relationship value was considered as the most important influencing factor.展开更多
The vertical and transverse structures of Hongdao clam industry are described and analyzed objectively based on the perspective of industry chain. On the basis of field investigation,the key nodes of Hongdao clam indu...The vertical and transverse structures of Hongdao clam industry are described and analyzed objectively based on the perspective of industry chain. On the basis of field investigation,the key nodes of Hongdao clam industry chain,including nursery,breeding,processing,transportation and sale,are analyzed. It can be concluded that the development of clam industry chain is unbalanced,especially the deep-processing capacity is not strong,and the development of supporting industy lags behind. The horizontal industry chain of clam needs to be further improved. The corresponding suggestions are put forward: strengthening research on new nursery technology in later period,further extending the horizontal industry chain of clam,mining the depth of clam-related leisure industry,and upgrading service level of leisure travel.展开更多
Private higher education has grown into an important part of the higher education in China in recent years,which to some extent realizes the rational allocation of resources of higher education.But the gradually stren...Private higher education has grown into an important part of the higher education in China in recent years,which to some extent realizes the rational allocation of resources of higher education.But the gradually strengthening ability of public colleges and universities to adapt to the needs of society has formed a multifaceted impact on the mode of development,path of development,and source of students of the private higher education in the future.At the same time,in its own development process,private higher education inevitably have such problems as strong trend towards profit,unwillingness to invest,lack of quality assurance,and unreasonable allocation of resources.In order to achieve rapid and healthy development,private higher education,on the one hand,it needs to continue to increase the inputs,and on the other hand,the allocation of educational resources is needs to be optimized,and both the two aspects are indispensable.展开更多
基金Evolution Trend and Coping Strategies of Online Public Opinions on Emergencies Based on Big Data Analysis(Grant No.:18CHLJ22)Social Science Planning Project in Shandong Province+1 种基金“Online Public Opinion Concerning Ethnic Factors Based on Big Data Analysis”(Grant No.:2018-GMB-022)Ethnic Research Project of State Ethnic Affairs Commission in China.
文摘The progress of IT technology such as social network and mobile payment and the change of social economic environment promote the emergence of sharing economy.As a subversive business model,the sharing economy is growing at an alarming rate all over the world.However,the influencing factors of consumers'continuous participation in the sharing economy are not clear.The paper aims to clarify the relationship between consumer perceived value and repeat purchase intention in the sharing economy.Taking the sharing economy platform(Airbnb)as an example,it proposes a dimension framework of consumer perceived value in peer-to-peer(P2P)accommodation rental service,including functional value,hedonic value,epistemic value and social relationship value.This paper used big data technology to crawl online reviews of P2P accommodation platform.LDA(Latent Dirichlet Allocation)topic model and sentiment analytics method were applied to construct the measurement indicators of perceived value based on online reviews.And repeat purchase intention variables were extracted from online reviews.Then structural equation model was used to examine the effect of perceived value dimensions on it.The paper identified that perceived value has a positive impact on consumers'repurchase intention in P2P accommodation.Also,social relationship value was considered as the most important influencing factor.
基金Supported by Special Fund for Shellfish System in China Agricultural Industry Research System Construction(CARS-48-09B)General Project of Education of Zhejiang Province(Y201430449)
文摘The vertical and transverse structures of Hongdao clam industry are described and analyzed objectively based on the perspective of industry chain. On the basis of field investigation,the key nodes of Hongdao clam industry chain,including nursery,breeding,processing,transportation and sale,are analyzed. It can be concluded that the development of clam industry chain is unbalanced,especially the deep-processing capacity is not strong,and the development of supporting industy lags behind. The horizontal industry chain of clam needs to be further improved. The corresponding suggestions are put forward: strengthening research on new nursery technology in later period,further extending the horizontal industry chain of clam,mining the depth of clam-related leisure industry,and upgrading service level of leisure travel.
文摘Private higher education has grown into an important part of the higher education in China in recent years,which to some extent realizes the rational allocation of resources of higher education.But the gradually strengthening ability of public colleges and universities to adapt to the needs of society has formed a multifaceted impact on the mode of development,path of development,and source of students of the private higher education in the future.At the same time,in its own development process,private higher education inevitably have such problems as strong trend towards profit,unwillingness to invest,lack of quality assurance,and unreasonable allocation of resources.In order to achieve rapid and healthy development,private higher education,on the one hand,it needs to continue to increase the inputs,and on the other hand,the allocation of educational resources is needs to be optimized,and both the two aspects are indispensable.
