儒家文化作为中国最具代表性的文化之一,对企业的管理活动有着重要影响。为了深入研究儒家文化在经济管理领域的研究进展,在Web of Science数据库中系统检索了与儒家文化相关的文献,利用VOSviewer和CiteSpace软件构建了儒家文化在经济...儒家文化作为中国最具代表性的文化之一,对企业的管理活动有着重要影响。为了深入研究儒家文化在经济管理领域的研究进展,在Web of Science数据库中系统检索了与儒家文化相关的文献,利用VOSviewer和CiteSpace软件构建了儒家文化在经济管理领域应用的知识图谱。研究结果表明,儒家文化在经济管理领域的应用受到越来越多的学者的关注,形成了“关系”伦理、儒家美德、霍夫斯泰德文化分析模型以及家长式领导4个知识群,以及“企业治理”“企业社会责任”“人力资源管理”“差异化”4大研究热点。此外,每一研究热点的维持时间不长,均不超过3年。最后,总结了儒家文化在经济管理领域的研究不足并提出了未来的研究方向。展开更多
在电子商务蓬勃发展的背景下,二次元文化衍生品市场——“谷子经济”,已成为中国消费市场的重要组成部分。本文聚焦电子商务环境中谷子经济的发展路径,系统剖析其品牌授权合作、定制化、跨界联名等多元商业模式,揭示出谷子经济市场规模...在电子商务蓬勃发展的背景下,二次元文化衍生品市场——“谷子经济”,已成为中国消费市场的重要组成部分。本文聚焦电子商务环境中谷子经济的发展路径,系统剖析其品牌授权合作、定制化、跨界联名等多元商业模式,揭示出谷子经济市场规模显著增长的趋势。本研究创新构建谷子经济发展理论框架,阐明电商与谷子经济的内在作用机制,为学界研究提供新视角与理论依据;并通过大量案例分析,总结出实操性策略,为企业开展相关业务提供实践参考。鉴于谷子经济面临知识产权保护、物流配送、产品同质化、消费者售后需求复杂以及政策支持与市场监管不足等问题,本文从强化知识产权保护体系、加强物流合作与创新、推进产品创新与差异化竞争、完善消费者售后服务体系以及争取政策支持与加强市场监管等维度,提出针对性发展策略,旨在推动谷子经济在电商环境下可持续发展,助力二次元文化产业稳健前行。In the context of the booming development of e-commerce, the market for secondary culture derivatives, known as the “goods economy”, has become a significant part of China’s consumer market. This paper focuses on the development path of the goods economy in the e-commerce environment, systematically analyzing its diverse business models such as brand licensing cooperation, customization, and cross-border collaborations, and revealing a significant growth trend in its market size. The study innovatively constructs a theoretical framework for the goods economy, clarifying the internal mechanisms of interaction between e-commerce and the goods economy, and provides a new perspective and theoretical basis for academic research. Through extensive case analysis, it also summarizes practical strategies to offer actionable references for businesses. Given the challenges faced by the goods economy, including intellectual property rights protection, logistics and delivery, product homogenization, complex after-sales demands from consumers, and insufficient policy support and market regulation, this paper proposes targeted strategies from several dimensions, such as strengthening the intellectual property rights protection system, enhancing logistics cooperation and innovation, promoting product innovation and differentiated competition, improving the after-sales service system for consumers, and seeking policy support and strengthening market regulation, with the aim of promoting the sustainable development of the goods economy in the e-commerce environment and supporting the steady progress of the secondary culture industry.展开更多
本文以中国潮玩行业龙头企业泡泡玛特(POP MART)为研究对象,运用SWOT模型分析其营销环境,基于STP理论确定战略方向,并根据消费者心理研究消费者购买泡泡玛特盲盒可能存在的心理动机,系统性分析其营销策略的竞争优势与潜在风险,并提出从...本文以中国潮玩行业龙头企业泡泡玛特(POP MART)为研究对象,运用SWOT模型分析其营销环境,基于STP理论确定战略方向,并根据消费者心理研究消费者购买泡泡玛特盲盒可能存在的心理动机,系统性分析其营销策略的竞争优势与潜在风险,并提出从“盲盒经济”向“情感生态”转型的优化路径。研究发现,泡泡玛特凭借全产业链闭环、IP矩阵与渠道网络构建了行业壁垒,但其过度依赖盲盒模式、用户结构单一及文化定位模糊等问题制约了长期发展。基于多维理论框架,本文提出通过产品多元化、体验升级与多渠道营销,实现品牌从“潮玩零售商”向“情感生态平台”的战略跃迁。研究结论为潮玩行业突破同质化竞争、提升用户生命周期价值提供了理论参考与实践范式。This paper takes POP MART, a leading enterprise in China’s trendy toy industry, as the research object, analyzes its marketing environment by using SWOT model, determines the strategic direction based on STP theory, studies the possible psychological motivation of consumers to buy POP MART blind boxes based on consumer psychology, systematically analyzes the competitive advantages and potential risks of its marketing strategy, and proposes an optimization path for the transformation from “blind box economy” to “emotional ecology”. The study finds that POP MART has built industry barriers with the closed-loop of the whole industry chain, IP matrix and channel network, but its long-term development is restricted by its over-reliance on the blind box model, single user structure and ambiguous cultural positioning. Based on the multi-dimensional theoretical framework, this paper proposes to realize the strategic leap of brands from “trendy toy retailers” to “emotional ecological platforms” through product diversification, experience upgrading and multi-channel marketing. The conclusion of this study provides a theoretical reference and practical paradigm for the trendy toy industry to break through the homogeneous competition and improve the user life cycle value.展开更多
本文主要研究的是经济政策的不确定性、融资结构与企业经营绩效三者之间的关系。通过建立门槛效应模型,将融资结构作为门槛变量,回归后发现其存在显著的双门槛效应,得出以下结论:(1) 经济政策不确定性对于企业而言弊大于利,对企业经营...本文主要研究的是经济政策的不确定性、融资结构与企业经营绩效三者之间的关系。通过建立门槛效应模型,将融资结构作为门槛变量,回归后发现其存在显著的双门槛效应,得出以下结论:(1) 经济政策不确定性对于企业而言弊大于利,对企业经营绩效有负向影响。(2) 融资结构的存在,使得经济政策不确定性对企业经营绩效的影响发生改变,当企业资产负债率小于24.46%时,融资结构会抑制经营绩效与经济政策不确定性的负相关关系。当企业资产负债率位于24.46%和84.73%之间时,融资结构对经济政策不确定性带来的负向影响的抑制作用开始逐渐减弱。当企业资产负债率高于84.73%时,企业的债务将加剧经济不确定性带来的对企业经营绩效的冲击。In the empirical study of economic policy uncertainty, financing structure and business performance, this paper establishes a threshold effect model and takes financing structure as a threshold variable, finds that there is a significant double threshold effect after regression, and draws the following conclusions: (1) Economic policy uncertainty does more harm than good to enterprises and has a negative impact on business performance. (2) The existence of financing structure changes the impact of economic policy uncertainty on business performance, and when the asset-liability ratio of enterprises is less than 24.46%, the financing structure will inhibit the negative correlation between business performance and economic policy uncertainty. When the asset-liability ratio of enterprises is between 24.46% and 84.73%, the dampening effect of financial structure on the negative effects of economic policy uncertainty has begun to fade. When the asset-liability ratio of enterprises is higher than 84.73%, corporate debt will exacerbate the impact of economic uncertainty on business performance.展开更多
文摘儒家文化作为中国最具代表性的文化之一,对企业的管理活动有着重要影响。为了深入研究儒家文化在经济管理领域的研究进展,在Web of Science数据库中系统检索了与儒家文化相关的文献,利用VOSviewer和CiteSpace软件构建了儒家文化在经济管理领域应用的知识图谱。研究结果表明,儒家文化在经济管理领域的应用受到越来越多的学者的关注,形成了“关系”伦理、儒家美德、霍夫斯泰德文化分析模型以及家长式领导4个知识群,以及“企业治理”“企业社会责任”“人力资源管理”“差异化”4大研究热点。此外,每一研究热点的维持时间不长,均不超过3年。最后,总结了儒家文化在经济管理领域的研究不足并提出了未来的研究方向。
文摘在电子商务蓬勃发展的背景下,二次元文化衍生品市场——“谷子经济”,已成为中国消费市场的重要组成部分。本文聚焦电子商务环境中谷子经济的发展路径,系统剖析其品牌授权合作、定制化、跨界联名等多元商业模式,揭示出谷子经济市场规模显著增长的趋势。本研究创新构建谷子经济发展理论框架,阐明电商与谷子经济的内在作用机制,为学界研究提供新视角与理论依据;并通过大量案例分析,总结出实操性策略,为企业开展相关业务提供实践参考。鉴于谷子经济面临知识产权保护、物流配送、产品同质化、消费者售后需求复杂以及政策支持与市场监管不足等问题,本文从强化知识产权保护体系、加强物流合作与创新、推进产品创新与差异化竞争、完善消费者售后服务体系以及争取政策支持与加强市场监管等维度,提出针对性发展策略,旨在推动谷子经济在电商环境下可持续发展,助力二次元文化产业稳健前行。In the context of the booming development of e-commerce, the market for secondary culture derivatives, known as the “goods economy”, has become a significant part of China’s consumer market. This paper focuses on the development path of the goods economy in the e-commerce environment, systematically analyzing its diverse business models such as brand licensing cooperation, customization, and cross-border collaborations, and revealing a significant growth trend in its market size. The study innovatively constructs a theoretical framework for the goods economy, clarifying the internal mechanisms of interaction between e-commerce and the goods economy, and provides a new perspective and theoretical basis for academic research. Through extensive case analysis, it also summarizes practical strategies to offer actionable references for businesses. Given the challenges faced by the goods economy, including intellectual property rights protection, logistics and delivery, product homogenization, complex after-sales demands from consumers, and insufficient policy support and market regulation, this paper proposes targeted strategies from several dimensions, such as strengthening the intellectual property rights protection system, enhancing logistics cooperation and innovation, promoting product innovation and differentiated competition, improving the after-sales service system for consumers, and seeking policy support and strengthening market regulation, with the aim of promoting the sustainable development of the goods economy in the e-commerce environment and supporting the steady progress of the secondary culture industry.
文摘本文以中国潮玩行业龙头企业泡泡玛特(POP MART)为研究对象,运用SWOT模型分析其营销环境,基于STP理论确定战略方向,并根据消费者心理研究消费者购买泡泡玛特盲盒可能存在的心理动机,系统性分析其营销策略的竞争优势与潜在风险,并提出从“盲盒经济”向“情感生态”转型的优化路径。研究发现,泡泡玛特凭借全产业链闭环、IP矩阵与渠道网络构建了行业壁垒,但其过度依赖盲盒模式、用户结构单一及文化定位模糊等问题制约了长期发展。基于多维理论框架,本文提出通过产品多元化、体验升级与多渠道营销,实现品牌从“潮玩零售商”向“情感生态平台”的战略跃迁。研究结论为潮玩行业突破同质化竞争、提升用户生命周期价值提供了理论参考与实践范式。This paper takes POP MART, a leading enterprise in China’s trendy toy industry, as the research object, analyzes its marketing environment by using SWOT model, determines the strategic direction based on STP theory, studies the possible psychological motivation of consumers to buy POP MART blind boxes based on consumer psychology, systematically analyzes the competitive advantages and potential risks of its marketing strategy, and proposes an optimization path for the transformation from “blind box economy” to “emotional ecology”. The study finds that POP MART has built industry barriers with the closed-loop of the whole industry chain, IP matrix and channel network, but its long-term development is restricted by its over-reliance on the blind box model, single user structure and ambiguous cultural positioning. Based on the multi-dimensional theoretical framework, this paper proposes to realize the strategic leap of brands from “trendy toy retailers” to “emotional ecological platforms” through product diversification, experience upgrading and multi-channel marketing. The conclusion of this study provides a theoretical reference and practical paradigm for the trendy toy industry to break through the homogeneous competition and improve the user life cycle value.
文摘本文主要研究的是经济政策的不确定性、融资结构与企业经营绩效三者之间的关系。通过建立门槛效应模型,将融资结构作为门槛变量,回归后发现其存在显著的双门槛效应,得出以下结论:(1) 经济政策不确定性对于企业而言弊大于利,对企业经营绩效有负向影响。(2) 融资结构的存在,使得经济政策不确定性对企业经营绩效的影响发生改变,当企业资产负债率小于24.46%时,融资结构会抑制经营绩效与经济政策不确定性的负相关关系。当企业资产负债率位于24.46%和84.73%之间时,融资结构对经济政策不确定性带来的负向影响的抑制作用开始逐渐减弱。当企业资产负债率高于84.73%时,企业的债务将加剧经济不确定性带来的对企业经营绩效的冲击。In the empirical study of economic policy uncertainty, financing structure and business performance, this paper establishes a threshold effect model and takes financing structure as a threshold variable, finds that there is a significant double threshold effect after regression, and draws the following conclusions: (1) Economic policy uncertainty does more harm than good to enterprises and has a negative impact on business performance. (2) The existence of financing structure changes the impact of economic policy uncertainty on business performance, and when the asset-liability ratio of enterprises is less than 24.46%, the financing structure will inhibit the negative correlation between business performance and economic policy uncertainty. When the asset-liability ratio of enterprises is between 24.46% and 84.73%, the dampening effect of financial structure on the negative effects of economic policy uncertainty has begun to fade. When the asset-liability ratio of enterprises is higher than 84.73%, corporate debt will exacerbate the impact of economic uncertainty on business performance.
