Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short ...Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.展开更多
The digital world has changed the way we share and consume information through the adoption of social media,shortform video and live streaming.These tools changed how virality works,how audiences act and how content g...The digital world has changed the way we share and consume information through the adoption of social media,shortform video and live streaming.These tools changed how virality works,how audiences act and how content gets created.This article takes a closer look at the dynamics of virality,and how algorithms and crowdsourcing facilitate quick sharing of information while driving the development of misinformation and echo chambers.Likewise,it explores how users interact with content rather than consume it,and explores engagement metrics,gamification and interactivity.The paper also explores how content is personalized,storyboarded,and made in the creator economy,and how creators must strike a fine line between authenticity and algorithmic needs.In looking at them,this paper gives a general outline of the dramatic changes digital technologies will bring to communication and culture,and what ethical questions they raise.Future research should explore trends such as decentralized platforms and AI in content strategies.展开更多
Short video platforms face increasingly severe copyright infringement issues in the context of algorithmic recommendations.With the widespread application of algorithmic recommendation technology,platforms have gradua...Short video platforms face increasingly severe copyright infringement issues in the context of algorithmic recommendations.With the widespread application of algorithmic recommendation technology,platforms have gradually evolved from passive neutral intermediaries to active content managers,thereby intensifying the complexity of liability for infringements.Algorithmic recommendations are based on user behavior data and prioritize content with high engagement,often including unauthorized works,which leads to the spread of infringing content.This“pseudo-neutrality”strengthens the platform’s dominant role in content dissemination,making the traditional“safe harbor”principle difficult to apply.By analyzing relevant legal practices,this paper proposes improvements to the platform responsibility identification mechanism and suggestions for enhancing content review and compliance systems,in order to ensure that platforms,while enhancing user experience,effectively fulfill their copyright protection obligations.展开更多
As the development of 5G technology and new media platform,UGC and the participation culture appears.Short video platform such as Kuaishou has the characterist of low production threshold,easy to use,attracting a grea...As the development of 5G technology and new media platform,UGC and the participation culture appears.Short video platform such as Kuaishou has the characterist of low production threshold,easy to use,attracting a great number of users.A great number of internet celebries appears including rural wanghong.In the traditional media era,the communication mode is one way,farmers,especially rural women,are always on the margins of mainstream media discourse.However,the appearance of short video platform gives them right of spearking,in the space conducted by short video platform contains complex Ideology and social structure which also restrict the online space practice of users.Thus,rural female users’online practice is a kind of dynamic balance following the spatial discipline.This study will analyze the support and constraints of rural female wanghong’s online representation,figure out the relationship of online representation and their traditional rural culture.It provides theoretical suggestions for harmonious coexistence among rural women,social media platforms,the state and society.展开更多
基金Social Science Planning Research Project of Shandong Province(22CLYJ34)Key Project of Shandong Art Science(23QR03280040)+1 种基金Social Science Project of Tai’an City(23YB061)First-class Undergraduate Courses of Tourism Markeing of Taishan University.
文摘Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.
文摘The digital world has changed the way we share and consume information through the adoption of social media,shortform video and live streaming.These tools changed how virality works,how audiences act and how content gets created.This article takes a closer look at the dynamics of virality,and how algorithms and crowdsourcing facilitate quick sharing of information while driving the development of misinformation and echo chambers.Likewise,it explores how users interact with content rather than consume it,and explores engagement metrics,gamification and interactivity.The paper also explores how content is personalized,storyboarded,and made in the creator economy,and how creators must strike a fine line between authenticity and algorithmic needs.In looking at them,this paper gives a general outline of the dramatic changes digital technologies will bring to communication and culture,and what ethical questions they raise.Future research should explore trends such as decentralized platforms and AI in content strategies.
文摘Short video platforms face increasingly severe copyright infringement issues in the context of algorithmic recommendations.With the widespread application of algorithmic recommendation technology,platforms have gradually evolved from passive neutral intermediaries to active content managers,thereby intensifying the complexity of liability for infringements.Algorithmic recommendations are based on user behavior data and prioritize content with high engagement,often including unauthorized works,which leads to the spread of infringing content.This“pseudo-neutrality”strengthens the platform’s dominant role in content dissemination,making the traditional“safe harbor”principle difficult to apply.By analyzing relevant legal practices,this paper proposes improvements to the platform responsibility identification mechanism and suggestions for enhancing content review and compliance systems,in order to ensure that platforms,while enhancing user experience,effectively fulfill their copyright protection obligations.
文摘As the development of 5G technology and new media platform,UGC and the participation culture appears.Short video platform such as Kuaishou has the characterist of low production threshold,easy to use,attracting a great number of users.A great number of internet celebries appears including rural wanghong.In the traditional media era,the communication mode is one way,farmers,especially rural women,are always on the margins of mainstream media discourse.However,the appearance of short video platform gives them right of spearking,in the space conducted by short video platform contains complex Ideology and social structure which also restrict the online space practice of users.Thus,rural female users’online practice is a kind of dynamic balance following the spatial discipline.This study will analyze the support and constraints of rural female wanghong’s online representation,figure out the relationship of online representation and their traditional rural culture.It provides theoretical suggestions for harmonious coexistence among rural women,social media platforms,the state and society.
