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Identifying Three Shapes of Potential Vorticity Streamers Using Mask R-CNN
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作者 Luqiang HAO Zuowei XIE +1 位作者 Yuanfa GONG Jinfang YIN 《Advances in Atmospheric Sciences》 2025年第1期190-203,共14页
Potential vorticity(PV)streamers are elongated filaments of high PV intrusions that generally exhibit three distinct shapes:ordinarily southwestward,hook,and treble-clef,each with significant influences on weather.The... Potential vorticity(PV)streamers are elongated filaments of high PV intrusions that generally exhibit three distinct shapes:ordinarily southwestward,hook,and treble-clef,each with significant influences on weather.These PV streamers are most frequent over arid and semi-arid Central Asia in the mid–high latitudes.This study applied the Mask Region-based Convolutional Neural Network algorithm(Mask R-CNN)to PV streamers on the dynamical tropopause during the warm season(May to September)over the years 2000–04 to train a weighted variational model capable of identifying these different shapes.The trained model demonstrated a strong ability to distinguish between the three shapes.A climatological analysis of PV streamers over Central Asia spanning 2000 to 2021 revealed an increasingly deep and pronounced reversal of circulation from ordinary to treble-clef shapes.The treble-clef shape featured a PV tower and distinct cut-off low in the troposphere,but the associated upward motions and precipitation were confined within approximately 1200 km to the east of the PV tower.Although the hook-shape PV streamers were linked to a weaker cut-off low,the extent of upward motion and precipitation was nearly double that of the treble-clef category.In contrast,the ordinary PV streamer was primarily associated with tropopause Rossby wave breaking and exhibited relatively shallow characteristics,which resulted in moderate upward motion and precipitation to 500 km to its east. 展开更多
关键词 Rossby wave breaking potential vorticity streamers Mask-RCNN Central Asia dynamical tropopause
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High-resolution frequency-domain Radon transform and variable-depth streamer data deghosting 被引量:11
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作者 宋建国 宫云良 李珊 《Applied Geophysics》 SCIE CSCD 2015年第4期564-572,629,共10页
Receiver ghost reflections adversely affect variable-depth streamer (VDS) data acquisition. In addition, the frequency notches caused by the interference between receiver ghosts and primary waves strongly affect sei... Receiver ghost reflections adversely affect variable-depth streamer (VDS) data acquisition. In addition, the frequency notches caused by the interference between receiver ghosts and primary waves strongly affect seismic data processing and imaging. We developed a high-resolution Radon transform algorithm and used it to predict receiver ghosts from VDS data. The receiver ghost reflections are subtracted and removed from the raw data. We propose a forward Radon transform operator of VDS data in the frequency domain and, based on the ray paths of the receiver ghosts, we propose an inverse Radon transform operator. We apply the proposed methodology to model and field data with good results. We use matching and subtracting modules of commercially available seismic data processing software to remove the receiver ghosts. The frequency notches are compensated and the effective frequency bandwidth of the seismic data broadens. 展开更多
关键词 variable-depth streamer data deghosting Radon transform bandwidth
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Simultaneous prestack inversion of variable-depth streamer seismic data 被引量:3
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作者 Zhang Zhen-Bo Xuan Yi-Hua Deng Yong 《Applied Geophysics》 SCIE CSCD 2019年第1期92-100,共9页
Variable-depth streamer seismic data are characterized by low and high frequencies and can be used to obtain high-quality and resolution images of complex subsurface structures. Taking advantage of the frequency range... Variable-depth streamer seismic data are characterized by low and high frequencies and can be used to obtain high-quality and resolution images of complex subsurface structures. Taking advantage of the frequency range in the variable-depth streamer data, we propose the simultaneous inversion of prestack data from variable-offset stack gathers to obtain the P-wave impedance, S-wave impedance, and density. Next, we validate the method by using model and actual variable-depth streamer data from the Huizhou block. The results suggest that the broadband data recorded by variable-depth streamers improve the signal-to-noise ratio and quality of the inversion results and outperform the constant-depth streamer data in delineating the underground stratigraphy. 展开更多
关键词 streamer PRESTACK VARIABLE INVERSION RESERVOIR frequency
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Dynamical Tropopause Variability and Potential Vorticity Streamers in the Northern Hemisphere——A Climatological Analysis 被引量:1
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作者 Olivia MARTIUS Cornelia SCHWIERZ Michael SPRENGER 《Advances in Atmospheric Sciences》 SCIE CAS CSCD 2008年第3期367-380,共14页
This study presents a 44-year climatology of potential vorticity (PV) streamers in the Northern Hemisphere based upon analyses of the ERA-40 reanalysis data set. A comparison to an existing 15-year climatology yield... This study presents a 44-year climatology of potential vorticity (PV) streamers in the Northern Hemisphere based upon analyses of the ERA-40 reanalysis data set. A comparison to an existing 15-year climatology yields very good agreement in the locations of PV streamer frequency maxima, but some differences are found in the amplitude of frequencies. The climatology is assessed with the focus on links between PV streamer frequencies and the synoptic- and planetary-scale variability of the dynamical tropopause. A comprehensive overview is provided on where (zonally) and when (seasonally) short-term variability throughout the extra-tropical and sub-tropical tropopause is enhanced or reduced. Several key processes that influence this variability are discussed. Baroclinic processes, for example, determine the variability in the storm-track areas in winter, whereas the Asian summer monsoon significantly influences the variability over Asia. The paper also describes links between the frequency of PV streamers in the extra-tropical and subtropical tropopause and three major northern hemisphere teleconnection patterns. The observed changes in the PV streamer frequencies are closely related to concomitant variations of PV and its gradient within the tropopause region. During opposite phases of the North Atlantic Oscillation the location of the streamer frequency maxima shifts significantly in the Atlantic and European region in both the extra-tropics and subtropics. The influence of ENSO on the streamer frequencies is most pronounced in the subtropical Pacific. 展开更多
关键词 Rossby wave breaking PV streamer Northern Hemisphere teleconnection indices dynamical tropopause
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Experimental Study on Branch and Diffuse Type of Streamers in Leader Restrike of Long Air Gap Discharge 被引量:1
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作者 陈赦 曾嵘 +2 位作者 庄池杰 周旋 丁玉剑 《Plasma Science and Technology》 SCIE EI CAS CSCD 2016年第3期305-310,共6页
One of the main problems in the Ultra High Voltage (UHV) transmission project is to choose the external insulation distance, which requires a deep understanding of the long air gap discharge mechanism. The leader-st... One of the main problems in the Ultra High Voltage (UHV) transmission project is to choose the external insulation distance, which requires a deep understanding of the long air gap discharge mechanism. The leader-streamer propagation is one of most important stages in long air gap discharge. In the conductor-tower lattice configuration, we have measured the voltage, the current on the high voltage side and the electric field in the gap. While the streamer in the leader-streamer system presented a conical or hyperboloid diffuse shape, the clear branch structure streamer in front of the leader was firstly observed by a high speed camera in: the experiment. Besides, it is found that the leader velocity, width and injected charge for the branch type streamer are greater than those of a diffuse type. We propose that the phenomenon results from the high humidity, which was 15.5-16.5 g/m3 in our experiment. 展开更多
关键词 ultra high voltage long air gap discharge streamer LEADER RESTRIKE
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Helical streamers guided by surface electromagnetic standing waves 被引量:1
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作者 邹丹旦 涂忱胜 崔春梅 《Plasma Science and Technology》 SCIE EI CAS CSCD 2023年第7期1-5,共5页
The streamer that is driven by the specific pulse DC discharge parameters can stably form a three-dimensional helical plasma channel in a long dielectric tube in the low-temperature plasma experiment,in cases when the... The streamer that is driven by the specific pulse DC discharge parameters can stably form a three-dimensional helical plasma channel in a long dielectric tube in the low-temperature plasma experiment,in cases when there were neither external background magnetic field or other factors that destroyed the poloidal symmetry of the tube.The formation mechanism and chirality of helical streamers are discussed according to the surface electromagnetic standing wave theory.The shape of the helical streamers and the characteristics of helical branches are quantitatively analyzed to further expand the application of plasma and streamer theory in the helix problem and chiral catalytic synthesis. 展开更多
关键词 low-temperature plasma streamers surface electromagnetic standing wave HELIX
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Corona with Streamers in Atmospheric Pressure Air in a Highly Inhomogeneous Electric Field 被引量:3
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作者 Victor Tarasenko Evgenii Baksht +4 位作者 Vladimir Kuznetsov Victor Panarin Victor Skakun Eduard Sosnin Dmitry Beloplotov 《Journal of Atmospheric Science Research》 2020年第4期28-37,共10页
The paper presents research data on positive and negative coronas inatmospheric pressure air in a highly inhomogeneous electric field. Thedata show that irrespective of the polarity of pointed electrodes placed ina hi... The paper presents research data on positive and negative coronas inatmospheric pressure air in a highly inhomogeneous electric field. Thedata show that irrespective of the polarity of pointed electrodes placed ina high electric field (200 kV/cm), this type of discharge develops via ballstreamers even if the gap voltage rises slowly (0.2 kV/ms). The start voltageof first positive streamers, compared to negative ones, is higher andthe amplitude and the frequency of their current pulses are much lower:about two times and more than two orders of magnitude, respectively.The higher frequency of current pulses from negative streamers provideshigher average currents and larger luminous areas of negative coronascompared to positive ones. Positive and negative cylindrical streamersfrom a pointed to a plane electrode are detected and successive dischargetransitions at both polarities are identified. 展开更多
关键词 Positive and negative coronas Atmospheric pressure air Highly inhomogeneous electric field ICCD camera Ball streamer Cylindrical streamer
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Study of Formation and Propagation of Streamers in SF_6 and Its Gas Mixtures with Low Content of SF_6 Using a One-Dimensional Fluid Model
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作者 李付亮 汪沨 +2 位作者 王国利 W.PFEIFFER 何荣涛 《Plasma Science and Technology》 SCIE EI CAS CSCD 2012年第3期187-191,共5页
Using a hybrid Monte Carlo Collision/Fluid model, the formation and propagation of streamers in SF6 and its gas mixtures are simulated. The simulation is based on an accurate numerical solution of Poisson's equation ... Using a hybrid Monte Carlo Collision/Fluid model, the formation and propagation of streamers in SF6 and its gas mixtures are simulated. The simulation is based on an accurate numerical solution of Poisson's equation in conjunction with the continuity fluid equation for electrons, negative ions, and positive ions. The factors that influence the formation and propagation of streamers are investigated. The electron density, positive and negative ion density, and electric field in the discharge channel are also presented, which are very important in understanding the phenomena of streamers and in assessing the insulation strength of the gas mixture. 展开更多
关键词 streamer FLUID SF6 INSULATION
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Robust Adaptive Horizontal Vibration Isolation of Towed Seismic Streamers
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作者 刘涛 张维竞 马捷 《Journal of Shanghai Jiaotong university(Science)》 EI 2012年第1期31-38,共8页
The horizontal vibration of towed seismic streamers is a main reason for effciency reduction of the seismic survey and tail tangling.A vibration suppression scheme of towed seismic streamers is investigated in this pa... The horizontal vibration of towed seismic streamers is a main reason for effciency reduction of the seismic survey and tail tangling.A vibration suppression scheme of towed seismic streamers is investigated in this paper.The towed seismic streamer is divided into two spans,a controlled span,i.e.,the low tension span, and an uncontrolled span,i.e.,the high tension span,by a bird.The system model includes a hyperbolic partial differential equation with variable coeffcient describing the towed seismic streamers,and an ordinary differential equation describing the dynamic of bird.Robust based-model knowledge and adaptive controllers,based on the Lyapunov method,are designed to isolate the vibration of towed seismic streamers caused by the course deviations of towing vessel,the variations of towing vessel velocity and the variations of towed seismic streamer density.The robust based-model knowledge and adaptive controllers exponentially and asymptotically drive the span-towed seismic streamer displacement to zero,respectively.A finite difference scheme is used to validate the effciency of the control law.The proposed controller can isolate effectively the disturbance originated from the towed vessel, and can provide the improved damping but not sacrifice the isolation performance.The adaptive scheme can tolerate the lack of knowledge of some uncertain parameters and can directly execute the online adjustment of the parameters.Meanwhile,the proposed control law is robust and can resist the model uncertainty due to parameter incertitude,model error and unknown disturbance and so on.The control law only includes velocity and slope,while it does not need the displacement which is diffcult to measure in the practical operations.Thus it is easy to implement. 展开更多
关键词 towed seismic streamers Lyapunov method ROBUSTNESS adaptive controller
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Characteristic studies on positive and negative streamers of double-sided pulsed surface dielectric barrier discharge
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作者 Yan JIANG Bangfa PENG +4 位作者 Zhengyan LIU Nan JIANG Na LU Kefeng SHANG Jie LI 《Plasma Science and Technology》 SCIE EI CAS CSCD 2022年第4期37-52,共16页
The mechanisms of streamer generation and propagation in double-sided pulsed surface dielectric barrier discharge(SDBD)on both sides have been analyzed and investigated by experiment and numerical simulation.The fully... The mechanisms of streamer generation and propagation in double-sided pulsed surface dielectric barrier discharge(SDBD)on both sides have been analyzed and investigated by experiment and numerical simulation.The fully exposed asymmetric SDBD has two discharge processes located on the high voltage electrode(HVE)side and the ground electrode(GE)side.Discharge images of the HVE side and GE side are taken by a digital camera under continuous pulse and ICCD(Intensified Charge Coupled Device)is utilized to diagnose the generation and propagation of streamers in single pulse discharge.In order to understand the physical mechanisms of streamer evolution more deeply,we establish a 2D simulation model and analyze it from the aspects of electron density,ion density,reduced electric field and electron impact ionization source term.The results show that the primary and secondary discharges on the HVE side and the GE side of the double-sided SDBD are composed of positive streamer and negative streamer,respectively.On the HVE side,the accumulation of positive charges on the dielectric surface causes the direction of the electric field to reverse,which is the principal factor for the polarity reversal of the streamer.On the GE side,both the negative charges accumulated on the dielectric surface and the falling voltage are the key factors for the streamer polarity switch. 展开更多
关键词 double-sided SDBD positive streamer negative streamer nanosecond pulse
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Comparative Study of Streamers' Characteristics in Different Seed Based Insulating Oils under Lightning Impulse Voltages
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作者 Abderrahmane Beroual1 Viet-Hung Dang +1 位作者 Essam Al-Ammar Muhammad Iqbal Qureshi 《Journal of Energy and Power Engineering》 2014年第4期735-740,共6页
This paper is aimed at the streamers in natural esters (vegetable oils) in point--plane electrode arrangement under lightning impulse voltage. The shape, stopping length, velocity and current of streamers are invest... This paper is aimed at the streamers in natural esters (vegetable oils) in point--plane electrode arrangement under lightning impulse voltage. The shape, stopping length, velocity and current of streamers are investigated. Six untreated commercial oils extracted from grape seeds, sunflower and rape seeds, corn, rice and sesame that could constitute potential liquids for high voltage applications are tested. A naphthenic mineral oil is also tested for comparison. It's shown that the streamers are filamentary for both polarities. For a given voltage, the stopping lengths (Lf) of streamers are longer when the point is positive than when it is negative; also, except mineral oil when the point is negative, the values of Lf-are very close in all tested oils. The streamers' velocities are in the same range for all vegetable oils and they vary between 0.4 km/s and 1.2 km/s for positive polarity and 0.2 km/s and 0.8 km/s for negative polarity. 展开更多
关键词 Natural esters mineral oil streamer shape stopping length streamer velocity streamer current.
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SUTRA STREAMERS AT THE KANGDESE MOUNTAIN
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作者 TARABCERINGYUZHOIN 《China's Tibet》 1997年第3期28-29,共2页
关键词 AT SUTRA streamers AT THE KANGDESE MOUNTAIN
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基于Data Streamer和Excel的实验数据可视化探究
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作者 张习祥 《实验教学与仪器》 2025年第6期127-128,131,共3页
Data Streamer是微软开发的数据流采集插件,能够实时读取传感器采集的数据到Excel中进行分析。分别以“摩擦力实验数据可视化”“大气压强实验数据可视化”“固体融化时温度变化的规律实验数据可视化”为例,论述了如何在实验研究中结合... Data Streamer是微软开发的数据流采集插件,能够实时读取传感器采集的数据到Excel中进行分析。分别以“摩擦力实验数据可视化”“大气压强实验数据可视化”“固体融化时温度变化的规律实验数据可视化”为例,论述了如何在实验研究中结合传感技术,综合应用Data Streamer的数据采集技术和Excel的可视化分析技术,实时采集实验数据,并将其转换为实时变化的动态图象进行可视化展示和分析,为实验数据的可视化分析提供了新的思路和方法,可帮助研究者更准确地理解和掌握实验数据的变化规律。 展开更多
关键词 Data streamer 数据采集 数据分析 可视化 传感技术
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基于Mjpg-streamer的移动视频监控系统设计 被引量:22
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作者 陈恒鑫 林威 张钦宇 《计算机测量与控制》 北大核心 2014年第11期3597-3599,3608,共4页
为了满足视频监控的需求,设计并实现了一种基于Mjpg-streamer的嵌入式无线网络视频监控系统,以S3C6410作为核心处理器,使用CMOS摄像头OV9650作为视频采集设备,通过无线方式传输经过H.264压缩后的视频数据;重点阐述了在开源视频服务器软... 为了满足视频监控的需求,设计并实现了一种基于Mjpg-streamer的嵌入式无线网络视频监控系统,以S3C6410作为核心处理器,使用CMOS摄像头OV9650作为视频采集设备,通过无线方式传输经过H.264压缩后的视频数据;重点阐述了在开源视频服务器软件Mjpg-streamer的框架结构下实现视频采集和H.264硬编码过程;最后以Android手机作为视频接收显示终端对系统进行测试,传输视频清晰、流畅,系统稳定、可靠,具有良好的扩展性和易用性。 展开更多
关键词 Mjpg-streamer 嵌入式系统 无线网络 H.264 视频监控
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开源视频服务器软件MJPG-streamer的研究和应用 被引量:43
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作者 陈书益 黄永慧 《电子设计工程》 2012年第5期172-176,共5页
针对嵌入式设备在进行多媒体数据处理时存在的资源限制问题,采用了一种开源视频服务器软件MJPG-streamer完成多媒体数据的处理及存储,基于该软件的特点和体系结构,通过修改MJPG-streamer的源代码,添加新的功能模块,以增强这款软件的功... 针对嵌入式设备在进行多媒体数据处理时存在的资源限制问题,采用了一种开源视频服务器软件MJPG-streamer完成多媒体数据的处理及存储,基于该软件的特点和体系结构,通过修改MJPG-streamer的源代码,添加新的功能模块,以增强这款软件的功能。并重新交叉编译后,移植到嵌入式系统中,以实现一个可控制前端设备的基于Arm9的嵌入式远程视频监控系统。实验结果表明,该方法很好地增强了视频数据处理的效果,并可流畅地在客户端播放浏览器。 展开更多
关键词 MJPG-streamer 开源 视频服务器 插件 嵌入式应用
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基于MJPG-streamer的嵌入式远程视频监控系统 被引量:9
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作者 赵丹 谌建飞 +2 位作者 周旋 邓敏 唐立军 《单片机与嵌入式系统应用》 2017年第4期51-54,共4页
针对远程实验操作中实验动态信息可视化及实时性问题,利用ARM处理器和USB摄像头设计一个基于MJPGstreamer的嵌入式远程视频监控系统。该系统使用基于硬件压缩的USB摄像头进行视频信息采集,搭建MJPGstreamer流媒体服务器来完成视频数据... 针对远程实验操作中实验动态信息可视化及实时性问题,利用ARM处理器和USB摄像头设计一个基于MJPGstreamer的嵌入式远程视频监控系统。该系统使用基于硬件压缩的USB摄像头进行视频信息采集,搭建MJPGstreamer流媒体服务器来完成视频数据的采集和传输。测试结果表明,该方案在帧率10fps、分辨率640×480情况下,能实现流畅清晰的视频传输,且平均占用带宽约200Kb/s,能满足远程实验的需求。 展开更多
关键词 远程实验 视频监控 MJPG-streamer 嵌入式应用
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针-板间隙不同氧浓度混合气体流注放电的氧致光电离仿真研究
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作者 魏振宇 刘亚坤 乔梁 《中国电机工程学报》 北大核心 2026年第2期831-841,I0033,共12页
富氧混合气体下的流注放电被广泛应用,氧致光电离建模及该机制对一次、二次流注的影响还需研究。该文开发一种分析流注放电中氧光子诱导光电离速率的计算方法,基于耦合漂移-扩散方程与泊松方程建立考虑氧致光电离的流体放电数值模型。对... 富氧混合气体下的流注放电被广泛应用,氧致光电离建模及该机制对一次、二次流注的影响还需研究。该文开发一种分析流注放电中氧光子诱导光电离速率的计算方法,基于耦合漂移-扩散方程与泊松方程建立考虑氧致光电离的流体放电数值模型。对针-板间隙下流注头部电场和通道内部电子密度特征的变化规律进行研究,并与实验数据进行比对,分析氧浓度对一次、二次流注发展特性的影响。结果表明,氧浓度由20%增至90%时,氮氧混合气体中一次流注头部电场下降17%,通道内部电子密度下降10%~50%;二次流注电场变化<10%,电子密度下降50%;90%浓度时氧光子诱导占比总光电离速率可达40%。计算所得流注通道直径、发展速度、归一化发光强度和电流波形相较于实验测量值平均误差<10%。研究有助于理解流注放电中的氧致光电离机制。 展开更多
关键词 流注放电 光电离 数值模拟 漂移-扩散模型 电子密度
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基于优化后窄方位地震数据的潜山储层预测分析研究
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作者 邹雅铭 刘道理 +3 位作者 徐乐意 陈双全 王国权 姚文瀚 《华南地震》 2026年第1期139-145,共7页
南海北部白云凹陷深水区勘探潜力大,但中浅层勘探层系单一,且中浅层圈闭所剩无几,为此深水勘探必须走向深层。该区早期地震资料以拖缆采集为主,采集所获得的地震资料方位较窄,制约潜山储层的预测研究。为此,此研究创新性采用ES360成像... 南海北部白云凹陷深水区勘探潜力大,但中浅层勘探层系单一,且中浅层圈闭所剩无几,为此深水勘探必须走向深层。该区早期地震资料以拖缆采集为主,采集所获得的地震资料方位较窄,制约潜山储层的预测研究。为此,此研究创新性采用ES360成像处理技术对窄方位拖缆地震资料进行处理,得到角度域全方位道集数据,该数据有效地弥补了窄方位拖缆地震资料的方位信息,能有效地开展叠前裂缝性储层表征;同时针对新的叠后地震数据开展多属性分析,与叠前裂缝储层进行多尺度表征融合,建立一套分尺度断裂体系描述技术。该技术应用于白云凹陷深水区L区潜山靶区,完成了海上拖缆窄方位地震数据的潜山储层预测,预测优质裂缝储层发育区,并且该技术也能应用于类似的潜山油气藏勘探开发中。 展开更多
关键词 拖缆采集 成像处理 多属性分析 裂缝储层
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网络主播合法性建构与数字化盈利的可持续性分析——基于职业打假领域的多案例比较
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作者 朱侃 杨慧莲 《当代经济管理》 北大核心 2026年第1期31-42,共12页
网络主播是数字经济时代的重要产物,研究该群体数字化盈利的可持续性对完善我国就业生态和激活经济发展活力具有重要意义。文章在合法性理论的基础上搭建了网络主播“合法性建构基础—合法性建构策略—数字化盈利可持续”的分析框架,并... 网络主播是数字经济时代的重要产物,研究该群体数字化盈利的可持续性对完善我国就业生态和激活经济发展活力具有重要意义。文章在合法性理论的基础上搭建了网络主播“合法性建构基础—合法性建构策略—数字化盈利可持续”的分析框架,并采用职业打假领域的多个典型案例对其进行了经验验证。文章表明:包括教育经历、职业经历、社会资本以及情景化知识资本在内的个体特征是构成网络主播合法性建构的资源基础;主播会基于自身条件建构适合自身的包括政策主导型、社会主导型和复合型在内的合法性输出策略;不同合法性建构策略会形成差异化的抗风险能力并最终影响主播数字化盈利的持久性。主播通过制造舆论来引流变现进而实现数字化盈利,该方式对社会治理而言有利有弊。未来,应构建包容性的网络治理框架,通过建立积极效应的制度化转化渠道、完善消极风险的系统性管控机制,以及提高公众媒介素养的方式来引导网络主播行业健康发展。 展开更多
关键词 数字经济 网络主播 合法性建构 可持续性 制造舆论
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旅游景点直播中主播特性对观众旅游意向的影响机制
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作者 徐少癸 汤舒婷 梁楚欢 《福建师范大学学报(自然科学版)》 北大核心 2026年第1期118-127,共10页
基于刺激-有机体-反应理论框架,将感知价值作为中介变量,运用层次回归分析主播特性对旅游意向的影响机制。研究结果表明:(1)主播特性不仅对观众旅游意向具有显著正向直接影响,还通过感知价值产生显著正向间接影响,证实了感知价值的中介... 基于刺激-有机体-反应理论框架,将感知价值作为中介变量,运用层次回归分析主播特性对旅游意向的影响机制。研究结果表明:(1)主播特性不仅对观众旅游意向具有显著正向直接影响,还通过感知价值产生显著正向间接影响,证实了感知价值的中介效应;(2)旅游经验对感知价值与旅游意向之间的关系具有显著调节作用,即不同旅游经验水平的观众在感知价值影响旅游意向的路径上存在差异。基于上述结果,为旅游目的地直播营销策略优化提供了理论支持与实践启示。 展开更多
关键词 旅游直播 主播特性 感知价值 旅游意向 旅游经验
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