期刊文献+
共找到694篇文章
< 1 2 35 >
每页显示 20 50 100
Identifying Three Shapes of Potential Vorticity Streamers Using Mask R-CNN
1
作者 Luqiang HAO Zuowei XIE +1 位作者 Yuanfa GONG Jinfang YIN 《Advances in Atmospheric Sciences》 2025年第1期190-203,共14页
Potential vorticity(PV)streamers are elongated filaments of high PV intrusions that generally exhibit three distinct shapes:ordinarily southwestward,hook,and treble-clef,each with significant influences on weather.The... Potential vorticity(PV)streamers are elongated filaments of high PV intrusions that generally exhibit three distinct shapes:ordinarily southwestward,hook,and treble-clef,each with significant influences on weather.These PV streamers are most frequent over arid and semi-arid Central Asia in the mid–high latitudes.This study applied the Mask Region-based Convolutional Neural Network algorithm(Mask R-CNN)to PV streamers on the dynamical tropopause during the warm season(May to September)over the years 2000–04 to train a weighted variational model capable of identifying these different shapes.The trained model demonstrated a strong ability to distinguish between the three shapes.A climatological analysis of PV streamers over Central Asia spanning 2000 to 2021 revealed an increasingly deep and pronounced reversal of circulation from ordinary to treble-clef shapes.The treble-clef shape featured a PV tower and distinct cut-off low in the troposphere,but the associated upward motions and precipitation were confined within approximately 1200 km to the east of the PV tower.Although the hook-shape PV streamers were linked to a weaker cut-off low,the extent of upward motion and precipitation was nearly double that of the treble-clef category.In contrast,the ordinary PV streamer was primarily associated with tropopause Rossby wave breaking and exhibited relatively shallow characteristics,which resulted in moderate upward motion and precipitation to 500 km to its east. 展开更多
关键词 Rossby wave breaking potential vorticity streamers Mask-RCNN Central Asia dynamical tropopause
在线阅读 下载PDF
基于Data Streamer和Excel的实验数据可视化探究
2
作者 张习祥 《实验教学与仪器》 2025年第6期127-128,131,共3页
Data Streamer是微软开发的数据流采集插件,能够实时读取传感器采集的数据到Excel中进行分析。分别以“摩擦力实验数据可视化”“大气压强实验数据可视化”“固体融化时温度变化的规律实验数据可视化”为例,论述了如何在实验研究中结合... Data Streamer是微软开发的数据流采集插件,能够实时读取传感器采集的数据到Excel中进行分析。分别以“摩擦力实验数据可视化”“大气压强实验数据可视化”“固体融化时温度变化的规律实验数据可视化”为例,论述了如何在实验研究中结合传感技术,综合应用Data Streamer的数据采集技术和Excel的可视化分析技术,实时采集实验数据,并将其转换为实时变化的动态图象进行可视化展示和分析,为实验数据的可视化分析提供了新的思路和方法,可帮助研究者更准确地理解和掌握实验数据的变化规律。 展开更多
关键词 Data streamer 数据采集 数据分析 可视化 传感技术
原文传递
High-resolution frequency-domain Radon transform and variable-depth streamer data deghosting 被引量:11
3
作者 宋建国 宫云良 李珊 《Applied Geophysics》 SCIE CSCD 2015年第4期564-572,629,共10页
Receiver ghost reflections adversely affect variable-depth streamer (VDS) data acquisition. In addition, the frequency notches caused by the interference between receiver ghosts and primary waves strongly affect sei... Receiver ghost reflections adversely affect variable-depth streamer (VDS) data acquisition. In addition, the frequency notches caused by the interference between receiver ghosts and primary waves strongly affect seismic data processing and imaging. We developed a high-resolution Radon transform algorithm and used it to predict receiver ghosts from VDS data. The receiver ghost reflections are subtracted and removed from the raw data. We propose a forward Radon transform operator of VDS data in the frequency domain and, based on the ray paths of the receiver ghosts, we propose an inverse Radon transform operator. We apply the proposed methodology to model and field data with good results. We use matching and subtracting modules of commercially available seismic data processing software to remove the receiver ghosts. The frequency notches are compensated and the effective frequency bandwidth of the seismic data broadens. 展开更多
关键词 variable-depth streamer data deghosting Radon transform bandwidth
在线阅读 下载PDF
Simultaneous prestack inversion of variable-depth streamer seismic data 被引量:3
4
作者 Zhang Zhen-Bo Xuan Yi-Hua Deng Yong 《Applied Geophysics》 SCIE CSCD 2019年第1期92-100,共9页
Variable-depth streamer seismic data are characterized by low and high frequencies and can be used to obtain high-quality and resolution images of complex subsurface structures. Taking advantage of the frequency range... Variable-depth streamer seismic data are characterized by low and high frequencies and can be used to obtain high-quality and resolution images of complex subsurface structures. Taking advantage of the frequency range in the variable-depth streamer data, we propose the simultaneous inversion of prestack data from variable-offset stack gathers to obtain the P-wave impedance, S-wave impedance, and density. Next, we validate the method by using model and actual variable-depth streamer data from the Huizhou block. The results suggest that the broadband data recorded by variable-depth streamers improve the signal-to-noise ratio and quality of the inversion results and outperform the constant-depth streamer data in delineating the underground stratigraphy. 展开更多
关键词 streamer PRESTACK VARIABLE INVERSION RESERVOIR frequency
在线阅读 下载PDF
Dynamical Tropopause Variability and Potential Vorticity Streamers in the Northern Hemisphere——A Climatological Analysis 被引量:1
5
作者 Olivia MARTIUS Cornelia SCHWIERZ Michael SPRENGER 《Advances in Atmospheric Sciences》 SCIE CAS CSCD 2008年第3期367-380,共14页
This study presents a 44-year climatology of potential vorticity (PV) streamers in the Northern Hemisphere based upon analyses of the ERA-40 reanalysis data set. A comparison to an existing 15-year climatology yield... This study presents a 44-year climatology of potential vorticity (PV) streamers in the Northern Hemisphere based upon analyses of the ERA-40 reanalysis data set. A comparison to an existing 15-year climatology yields very good agreement in the locations of PV streamer frequency maxima, but some differences are found in the amplitude of frequencies. The climatology is assessed with the focus on links between PV streamer frequencies and the synoptic- and planetary-scale variability of the dynamical tropopause. A comprehensive overview is provided on where (zonally) and when (seasonally) short-term variability throughout the extra-tropical and sub-tropical tropopause is enhanced or reduced. Several key processes that influence this variability are discussed. Baroclinic processes, for example, determine the variability in the storm-track areas in winter, whereas the Asian summer monsoon significantly influences the variability over Asia. The paper also describes links between the frequency of PV streamers in the extra-tropical and subtropical tropopause and three major northern hemisphere teleconnection patterns. The observed changes in the PV streamer frequencies are closely related to concomitant variations of PV and its gradient within the tropopause region. During opposite phases of the North Atlantic Oscillation the location of the streamer frequency maxima shifts significantly in the Atlantic and European region in both the extra-tropics and subtropics. The influence of ENSO on the streamer frequencies is most pronounced in the subtropical Pacific. 展开更多
关键词 Rossby wave breaking PV streamer Northern Hemisphere teleconnection indices dynamical tropopause
在线阅读 下载PDF
Experimental Study on Branch and Diffuse Type of Streamers in Leader Restrike of Long Air Gap Discharge 被引量:1
6
作者 陈赦 曾嵘 +2 位作者 庄池杰 周旋 丁玉剑 《Plasma Science and Technology》 SCIE EI CAS CSCD 2016年第3期305-310,共6页
One of the main problems in the Ultra High Voltage (UHV) transmission project is to choose the external insulation distance, which requires a deep understanding of the long air gap discharge mechanism. The leader-st... One of the main problems in the Ultra High Voltage (UHV) transmission project is to choose the external insulation distance, which requires a deep understanding of the long air gap discharge mechanism. The leader-streamer propagation is one of most important stages in long air gap discharge. In the conductor-tower lattice configuration, we have measured the voltage, the current on the high voltage side and the electric field in the gap. While the streamer in the leader-streamer system presented a conical or hyperboloid diffuse shape, the clear branch structure streamer in front of the leader was firstly observed by a high speed camera in: the experiment. Besides, it is found that the leader velocity, width and injected charge for the branch type streamer are greater than those of a diffuse type. We propose that the phenomenon results from the high humidity, which was 15.5-16.5 g/m3 in our experiment. 展开更多
关键词 ultra high voltage long air gap discharge streamer LEADER RESTRIKE
在线阅读 下载PDF
Helical streamers guided by surface electromagnetic standing waves 被引量:1
7
作者 邹丹旦 涂忱胜 崔春梅 《Plasma Science and Technology》 SCIE EI CAS CSCD 2023年第7期1-5,共5页
The streamer that is driven by the specific pulse DC discharge parameters can stably form a three-dimensional helical plasma channel in a long dielectric tube in the low-temperature plasma experiment,in cases when the... The streamer that is driven by the specific pulse DC discharge parameters can stably form a three-dimensional helical plasma channel in a long dielectric tube in the low-temperature plasma experiment,in cases when there were neither external background magnetic field or other factors that destroyed the poloidal symmetry of the tube.The formation mechanism and chirality of helical streamers are discussed according to the surface electromagnetic standing wave theory.The shape of the helical streamers and the characteristics of helical branches are quantitatively analyzed to further expand the application of plasma and streamer theory in the helix problem and chiral catalytic synthesis. 展开更多
关键词 low-temperature plasma streamers surface electromagnetic standing wave HELIX
在线阅读 下载PDF
Corona with Streamers in Atmospheric Pressure Air in a Highly Inhomogeneous Electric Field 被引量:3
8
作者 Victor Tarasenko Evgenii Baksht +4 位作者 Vladimir Kuznetsov Victor Panarin Victor Skakun Eduard Sosnin Dmitry Beloplotov 《Journal of Atmospheric Science Research》 2020年第4期28-37,共10页
The paper presents research data on positive and negative coronas inatmospheric pressure air in a highly inhomogeneous electric field. Thedata show that irrespective of the polarity of pointed electrodes placed ina hi... The paper presents research data on positive and negative coronas inatmospheric pressure air in a highly inhomogeneous electric field. Thedata show that irrespective of the polarity of pointed electrodes placed ina high electric field (200 kV/cm), this type of discharge develops via ballstreamers even if the gap voltage rises slowly (0.2 kV/ms). The start voltageof first positive streamers, compared to negative ones, is higher andthe amplitude and the frequency of their current pulses are much lower:about two times and more than two orders of magnitude, respectively.The higher frequency of current pulses from negative streamers provideshigher average currents and larger luminous areas of negative coronascompared to positive ones. Positive and negative cylindrical streamersfrom a pointed to a plane electrode are detected and successive dischargetransitions at both polarities are identified. 展开更多
关键词 Positive and negative coronas Atmospheric pressure air Highly inhomogeneous electric field ICCD camera Ball streamer Cylindrical streamer
在线阅读 下载PDF
Study of Formation and Propagation of Streamers in SF_6 and Its Gas Mixtures with Low Content of SF_6 Using a One-Dimensional Fluid Model
9
作者 李付亮 汪沨 +2 位作者 王国利 W.PFEIFFER 何荣涛 《Plasma Science and Technology》 SCIE EI CAS CSCD 2012年第3期187-191,共5页
Using a hybrid Monte Carlo Collision/Fluid model, the formation and propagation of streamers in SF6 and its gas mixtures are simulated. The simulation is based on an accurate numerical solution of Poisson's equation ... Using a hybrid Monte Carlo Collision/Fluid model, the formation and propagation of streamers in SF6 and its gas mixtures are simulated. The simulation is based on an accurate numerical solution of Poisson's equation in conjunction with the continuity fluid equation for electrons, negative ions, and positive ions. The factors that influence the formation and propagation of streamers are investigated. The electron density, positive and negative ion density, and electric field in the discharge channel are also presented, which are very important in understanding the phenomena of streamers and in assessing the insulation strength of the gas mixture. 展开更多
关键词 streamer FLUID SF6 INSULATION
在线阅读 下载PDF
Robust Adaptive Horizontal Vibration Isolation of Towed Seismic Streamers
10
作者 刘涛 张维竞 马捷 《Journal of Shanghai Jiaotong university(Science)》 EI 2012年第1期31-38,共8页
The horizontal vibration of towed seismic streamers is a main reason for effciency reduction of the seismic survey and tail tangling.A vibration suppression scheme of towed seismic streamers is investigated in this pa... The horizontal vibration of towed seismic streamers is a main reason for effciency reduction of the seismic survey and tail tangling.A vibration suppression scheme of towed seismic streamers is investigated in this paper.The towed seismic streamer is divided into two spans,a controlled span,i.e.,the low tension span, and an uncontrolled span,i.e.,the high tension span,by a bird.The system model includes a hyperbolic partial differential equation with variable coeffcient describing the towed seismic streamers,and an ordinary differential equation describing the dynamic of bird.Robust based-model knowledge and adaptive controllers,based on the Lyapunov method,are designed to isolate the vibration of towed seismic streamers caused by the course deviations of towing vessel,the variations of towing vessel velocity and the variations of towed seismic streamer density.The robust based-model knowledge and adaptive controllers exponentially and asymptotically drive the span-towed seismic streamer displacement to zero,respectively.A finite difference scheme is used to validate the effciency of the control law.The proposed controller can isolate effectively the disturbance originated from the towed vessel, and can provide the improved damping but not sacrifice the isolation performance.The adaptive scheme can tolerate the lack of knowledge of some uncertain parameters and can directly execute the online adjustment of the parameters.Meanwhile,the proposed control law is robust and can resist the model uncertainty due to parameter incertitude,model error and unknown disturbance and so on.The control law only includes velocity and slope,while it does not need the displacement which is diffcult to measure in the practical operations.Thus it is easy to implement. 展开更多
关键词 towed seismic streamers Lyapunov method ROBUSTNESS adaptive controller
原文传递
Characteristic studies on positive and negative streamers of double-sided pulsed surface dielectric barrier discharge
11
作者 Yan JIANG Bangfa PENG +4 位作者 Zhengyan LIU Nan JIANG Na LU Kefeng SHANG Jie LI 《Plasma Science and Technology》 SCIE EI CAS CSCD 2022年第4期37-52,共16页
The mechanisms of streamer generation and propagation in double-sided pulsed surface dielectric barrier discharge(SDBD)on both sides have been analyzed and investigated by experiment and numerical simulation.The fully... The mechanisms of streamer generation and propagation in double-sided pulsed surface dielectric barrier discharge(SDBD)on both sides have been analyzed and investigated by experiment and numerical simulation.The fully exposed asymmetric SDBD has two discharge processes located on the high voltage electrode(HVE)side and the ground electrode(GE)side.Discharge images of the HVE side and GE side are taken by a digital camera under continuous pulse and ICCD(Intensified Charge Coupled Device)is utilized to diagnose the generation and propagation of streamers in single pulse discharge.In order to understand the physical mechanisms of streamer evolution more deeply,we establish a 2D simulation model and analyze it from the aspects of electron density,ion density,reduced electric field and electron impact ionization source term.The results show that the primary and secondary discharges on the HVE side and the GE side of the double-sided SDBD are composed of positive streamer and negative streamer,respectively.On the HVE side,the accumulation of positive charges on the dielectric surface causes the direction of the electric field to reverse,which is the principal factor for the polarity reversal of the streamer.On the GE side,both the negative charges accumulated on the dielectric surface and the falling voltage are the key factors for the streamer polarity switch. 展开更多
关键词 double-sided SDBD positive streamer negative streamer nanosecond pulse
在线阅读 下载PDF
基于Data Streamer开发的摩擦力可视化测量装置 被引量:5
12
作者 张习祥 《中学物理》 2024年第2期59-62,共4页
在初中物理教材中通过弹簧测力计测量摩擦力,由于拉力变化不均匀,实验结果存在偏差.本文针对原实验的不足进行改进创新,用Data Streamer串口采集插件实时读取拉力传感器采集的摩擦力数据到Excel中进行数据分析,绘制出可视化的实时动态图... 在初中物理教材中通过弹簧测力计测量摩擦力,由于拉力变化不均匀,实验结果存在偏差.本文针对原实验的不足进行改进创新,用Data Streamer串口采集插件实时读取拉力传感器采集的摩擦力数据到Excel中进行数据分析,绘制出可视化的实时动态图像,让实验者直观感知摩擦力的实时变化过程,增强实验的趣味性和交互性. 展开更多
关键词 ARDUINO Data streamer 摩擦力 可视化 数字化
在线阅读 下载PDF
Comparative Study of Streamers' Characteristics in Different Seed Based Insulating Oils under Lightning Impulse Voltages
13
作者 Abderrahmane Beroual1 Viet-Hung Dang +1 位作者 Essam Al-Ammar Muhammad Iqbal Qureshi 《Journal of Energy and Power Engineering》 2014年第4期735-740,共6页
This paper is aimed at the streamers in natural esters (vegetable oils) in point--plane electrode arrangement under lightning impulse voltage. The shape, stopping length, velocity and current of streamers are invest... This paper is aimed at the streamers in natural esters (vegetable oils) in point--plane electrode arrangement under lightning impulse voltage. The shape, stopping length, velocity and current of streamers are investigated. Six untreated commercial oils extracted from grape seeds, sunflower and rape seeds, corn, rice and sesame that could constitute potential liquids for high voltage applications are tested. A naphthenic mineral oil is also tested for comparison. It's shown that the streamers are filamentary for both polarities. For a given voltage, the stopping lengths (Lf) of streamers are longer when the point is positive than when it is negative; also, except mineral oil when the point is negative, the values of Lf-are very close in all tested oils. The streamers' velocities are in the same range for all vegetable oils and they vary between 0.4 km/s and 1.2 km/s for positive polarity and 0.2 km/s and 0.8 km/s for negative polarity. 展开更多
关键词 Natural esters mineral oil streamer shape stopping length streamer velocity streamer current.
在线阅读 下载PDF
Dynamic propagation velocity of a positive streamer in a 3 m air gap under lightning impulse voltage
14
作者 李志伟 雷挺 +5 位作者 苏宇 姚修远 杨冰雪 刘德龙 律方成 丁玉剑 《Plasma Science and Technology》 SCIE EI CAS CSCD 2024年第4期114-121,共8页
Streamers represent an important stage in the initiation of gap discharge. In this work, we used an eight-frame intensified charge-coupled device camera to capture the streamer development process when a lightning imp... Streamers represent an important stage in the initiation of gap discharge. In this work, we used an eight-frame intensified charge-coupled device camera to capture the streamer development process when a lightning impulse voltage of 95%–100% U50% was applied in a 3 m rod–plate gap and the streamer velocity was analyzed. Analysis of the observations shows that streamer velocity can be defined by three stages: rapid velocity decline(stage 1), rapid velocity rise(stage 2)and slow velocity decline(stage 3). The effects of electrode shape, applied voltage and gap breakdown or withstanding on streamer velocity were analyzed. The electrode with a larger radius of curvature will result in a higher initial velocity, and a higher voltage amplitude will cause the streamer to propagate faster at stage 3. Gap withstanding or breakdown has no obvious effect on streamer velocity. In addition, the experimental results are compared with previous results and the statistical characteristics of the primary streamer discharge are discussed. 展开更多
关键词 lightning impulse 3 m air gap development process streamer velocity
在线阅读 下载PDF
Modification of streamer-to-leader transition model based on radial thermal expansion in the sphere-plane gap discharge at high altitude
15
作者 耿江海 林果 +3 位作者 王平 丁玉剑 丁杨 俞华 《Plasma Science and Technology》 SCIE EI CAS CSCD 2024年第1期42-49,共8页
Historically,streamer-to-leader transition studies mainly focused on the rod-plane gap and low altitude analysis,with limited attention paid to the sphere-plane gap at high altitude analysis.In this work,sphere-plane ... Historically,streamer-to-leader transition studies mainly focused on the rod-plane gap and low altitude analysis,with limited attention paid to the sphere-plane gap at high altitude analysis.In this work,sphere-plane gap discharge tests were carried out under the gap distance of 5 m at the Qinghai Ultra High Voltage(UHV)test base at an altitude of 2200 m.The experiments measured the physical parameters such as the discharge current,electric field intensity and instantaneous optical power.The duration of the dark period and the critical charge of streamer-toleader transition were obtained at high altitude.Based on radial thermal expansion of the streamer stem,we established a modified streamer-to-leader transition model of the sphere-plane gap discharge at high altitude,and calculated the stem temperature,stem radii and the duration of streamer-to-leader transition.Compared with the measured duration of sphere-plane electrode discharge at an altitude of 2200 m,the error rate of the modified model was 0.94%,while the classical model was 6.97%,demonstrating the effectiveness of the modified model.From the comparisons and analysis,several suggestions are proposed to improve the numerical model for further quantitative investigations of the leader inception. 展开更多
关键词 streamer-to-leader transition model high altitude streamer stem convective diffusion radial thermal expansion
在线阅读 下载PDF
SUTRA STREAMERS AT THE KANGDESE MOUNTAIN
16
作者 TARABCERINGYUZHOIN 《China's Tibet》 1997年第3期28-29,共2页
关键词 AT SUTRA streamers AT THE KANGDESE MOUNTAIN
在线阅读 下载PDF
电商直播模式下用户弹幕交互行为的驱动机制研究 被引量:1
17
作者 刘晓云 蒋梦瑞 梁坤 《重庆文理学院学报(社会科学版)》 2025年第5期42-58,共17页
电商直播行业竞争日趋激烈,激发用户深度参与已成为主播与平台共同追求的重要目标。借助准社会交往理论和沉浸理论,实证检验主播和平台对用户弹幕交互行为的影响及其内在机制,并创新性地引入个体特质,探索这一影响的边界条件。研究结果... 电商直播行业竞争日趋激烈,激发用户深度参与已成为主播与平台共同追求的重要目标。借助准社会交往理论和沉浸理论,实证检验主播和平台对用户弹幕交互行为的影响及其内在机制,并创新性地引入个体特质,探索这一影响的边界条件。研究结果表明:主播特征和平台特征均对用户弹幕交互行为具有显著促进作用;感知实用性价值和感知享乐性价值在其中发挥部分中介作用;在线交互意愿正向调节主播互动性、主播吸引力和平台互动环境与用户弹幕交互行为的关系。研究结论有助于为主播和平台精准制定用户参与策略提供细致的理论指导和实践指引。 展开更多
关键词 电商直播 弹幕交互行为 主播特征 平台特征 在线交互意愿
在线阅读 下载PDF
大气压下均匀场氮气间隙纳秒脉冲放电过程的三维PIC/MCC仿真研究
18
作者 王永亮 李俊娜 +3 位作者 史浩良 李好 蒋铭 邱爱慈 《高电压技术》 北大核心 2025年第4期2037-2048,I0025,共13页
为研究几十纳秒脉冲电压下放电参数对气体火花开关间隙放电过程的影响机理,基于场致发射假设,采用三维粒子仿真模型模拟了大气压下均匀场氮气间隙在不同条件下的纳秒脉冲放电通道的形成和发展过程。通过调整脉冲电压上升时间、种子电子... 为研究几十纳秒脉冲电压下放电参数对气体火花开关间隙放电过程的影响机理,基于场致发射假设,采用三维粒子仿真模型模拟了大气压下均匀场氮气间隙在不同条件下的纳秒脉冲放电通道的形成和发展过程。通过调整脉冲电压上升时间、种子电子数密度和场增强因子等参数,研究了放电参数对电子崩和流注形态结构的影响。模拟结果表明:电子崩向阳极发展,流注向阳极和阴极同时发展,流注通道存在明显分叉现象,放电参数不同时,流注通道传播速度和形态结构存在差异;种子电子数密度一定时,脉冲电压上升时间越大,流注通道传播速度越小,分叉现象越严重。脉冲电压上升时间一定时,高种子电子数密度可以促进流注的形成和发展,减弱流注通道的分叉现象;高场增强因子可实现显著的预电离效果,有效促进流注通道的形成和发展,最大程度地减弱流注通道的分叉现象。 展开更多
关键词 纳秒脉冲放电 三维粒子模拟 均匀场氮气间隙 气体火花开关 流注通道分叉
原文传递
信息有效性与主播带货能力对竞争品牌商直播策略的影响研究
19
作者 胡斌 王珊珊 《珞珈管理评论》 2025年第4期172-194,F0003,共24页
在线直播凭借较强的实时互动性和真实性被广泛应用于产品销售中。基于Nash博弈的霍特林模型,本文以两个竞争品牌商为研究对象,构建了竞争品牌商引入在线直播的决策博弈模型。考虑到信息有效性和主播带货能力等因素对消费者行为以及企业... 在线直播凭借较强的实时互动性和真实性被广泛应用于产品销售中。基于Nash博弈的霍特林模型,本文以两个竞争品牌商为研究对象,构建了竞争品牌商引入在线直播的决策博弈模型。考虑到信息有效性和主播带货能力等因素对消费者行为以及企业决策的影响,本文运用博弈分析的方法,探讨了竞争品牌商引入在线直播的均衡策略。研究发现:当主播的带货能力很弱(强)时,品牌商们均不会(会)引入在线直播。当主播的带货能力适中时,竞争品牌商是否引入在线直播取决于信息的有效性和支付给主播的佣金。此外,随着消费者通过直播销售(常规销售)方式获得的产品信息有效性提高,品牌商们引入(不引入)在线直播的意愿会愈发强烈。 展开更多
关键词 竞争品牌商 在线直播 信息有效性 带货能力
在线阅读 下载PDF
电商AI主播特征影响消费者购买意愿的机制--基于技术感知与社会互动双重视角 被引量:9
20
作者 李茸 马宝龙 +1 位作者 张鹏 高学敏 《北京理工大学学报(社会科学版)》 北大核心 2025年第1期127-144,187,共19页
AI主播直播带货是电商直播领域的新热点,聚焦AI主播直播营销情景,以社会认知理论为基础,将AI主播特征概括为可爱度、活力性、专业性、响应性四个方面,从互动的技术体验感知和社会交互感知双重视角来探究对购买意愿的影响。通过对420个看... AI主播直播带货是电商直播领域的新热点,聚焦AI主播直播营销情景,以社会认知理论为基础,将AI主播特征概括为可爱度、活力性、专业性、响应性四个方面,从互动的技术体验感知和社会交互感知双重视角来探究对购买意愿的影响。通过对420个看过AI直播带货的样本调研分析发现:(1)AI主播特征(可爱度、活力性、专业性、响应性)与购买意愿正相关;(2)感知新奇和社交临场感在AI主播特征影响购买意愿的关系中发挥着中介作用。(3)消费者创新性发挥着调节作用,随着创新性的提升,活力性、响应性对感知新奇、社会临场感和购买意愿的积极影响均得到加强,可爱度对感知新奇而不是社会临场感的正向影响也得以提升,但创新性对专业性影响感知新奇、社会临场感及购买意愿的关系均无调节作用。 展开更多
关键词 AI主播 购买意愿 感知新奇 社会临场感 消费者创新性
在线阅读 下载PDF
上一页 1 2 35 下一页 到第
使用帮助 返回顶部