互动路径对消费者虚拟企业社会责任(Corporate Social Responsibility,CSR)价值共创参与意愿的影响受到其社会价值观的中介作用和品牌知名度的调节作用。笔者基于价值共创理论,首先构建了一个互动路径作用于消费者虚拟CSR价值共创参与...互动路径对消费者虚拟企业社会责任(Corporate Social Responsibility,CSR)价值共创参与意愿的影响受到其社会价值观的中介作用和品牌知名度的调节作用。笔者基于价值共创理论,首先构建了一个互动路径作用于消费者虚拟CSR价值共创参与意愿的研究模型,在此基础上利用回归分析和方差分析对采用实验研究法收集到的有效数据进行了统计分析,实证检验了互动路径对消费者虚拟CSR价值共创参与意愿的直接影响,以及社会价值观的中介作用和品牌知名度的调节作用。验证结果证实:互动路径(结构路径vs.体验路径)正向影响消费者虚拟CSR价值共创参与意愿,且相较于结构路径,体验路径对消费者虚拟CSR价值共创参与意愿的影响更强;在高品牌知名度下,体验路径对消费者虚拟CSR价值共创参与意愿的影响依旧大于结构路径,但在低品牌知名度下,结构路径和体验路径对消费者虚拟CSR价值共创参与意愿的影响却不存在显著差异;自我超越型社会价值观和自我提升型社会价值观分别在体验路径和结构路径影响消费者虚拟CSR价值共创参与意愿的过程中起中介作用。本研究通过揭示互动路径影响消费者虚拟CSR价值共创参与意愿的机理,拓展了价值共创领域关于消费者社会责任行为研究的边界,为企业有效开展虚拟CSR价值共创活动提供了理论依据。展开更多
With the advancement of technology,innovation ecosystems based on technological resources gradually emerge.However,little attention has been paid to the internal mechanisms driving the evolution of such ecosystems in ...With the advancement of technology,innovation ecosystems based on technological resources gradually emerge.However,little attention has been paid to the internal mechanisms driving the evolution of such ecosystems in extant literature.This study conducts a longitudinal case analysis of iFLYTEK's ecosystem-building process and finds that the evolution of a technological resource-driven innovation ecosystem comprises three stages:technological accumulation,technological openness,and technological empowerment.Each stage exhibits distinct technological characteristics that underpin different resource orchestration approaches and value co-creation models.In the technological accumulation stage,the company forms an integrated value-creation model by structuring resources.In the technological openness stage,a shared value co-creation model is shaped through resource capability development.In the technological empowerment stage,a model emerges via resource leveraging.Based on these findings,this study proposes a theoretical model of the evolution and value co-creation of technological resource-driven innovation ecosystems.This model not only enriches theoretical research on innovation ecosystems and resource orchestration but also provides practical insights for building other technological resource-driven innovation ecosystems.展开更多
文摘互动路径对消费者虚拟企业社会责任(Corporate Social Responsibility,CSR)价值共创参与意愿的影响受到其社会价值观的中介作用和品牌知名度的调节作用。笔者基于价值共创理论,首先构建了一个互动路径作用于消费者虚拟CSR价值共创参与意愿的研究模型,在此基础上利用回归分析和方差分析对采用实验研究法收集到的有效数据进行了统计分析,实证检验了互动路径对消费者虚拟CSR价值共创参与意愿的直接影响,以及社会价值观的中介作用和品牌知名度的调节作用。验证结果证实:互动路径(结构路径vs.体验路径)正向影响消费者虚拟CSR价值共创参与意愿,且相较于结构路径,体验路径对消费者虚拟CSR价值共创参与意愿的影响更强;在高品牌知名度下,体验路径对消费者虚拟CSR价值共创参与意愿的影响依旧大于结构路径,但在低品牌知名度下,结构路径和体验路径对消费者虚拟CSR价值共创参与意愿的影响却不存在显著差异;自我超越型社会价值观和自我提升型社会价值观分别在体验路径和结构路径影响消费者虚拟CSR价值共创参与意愿的过程中起中介作用。本研究通过揭示互动路径影响消费者虚拟CSR价值共创参与意愿的机理,拓展了价值共创领域关于消费者社会责任行为研究的边界,为企业有效开展虚拟CSR价值共创活动提供了理论依据。
基金supported by the major project of the National Social Science Fund of China(No.21&ZD119)the project of the National Natural Science Foundation of China(No.72072181,72272064)the Fundamental ResearchFunds for the Central Universities(No.23JNQMX15).
文摘With the advancement of technology,innovation ecosystems based on technological resources gradually emerge.However,little attention has been paid to the internal mechanisms driving the evolution of such ecosystems in extant literature.This study conducts a longitudinal case analysis of iFLYTEK's ecosystem-building process and finds that the evolution of a technological resource-driven innovation ecosystem comprises three stages:technological accumulation,technological openness,and technological empowerment.Each stage exhibits distinct technological characteristics that underpin different resource orchestration approaches and value co-creation models.In the technological accumulation stage,the company forms an integrated value-creation model by structuring resources.In the technological openness stage,a shared value co-creation model is shaped through resource capability development.In the technological empowerment stage,a model emerges via resource leveraging.Based on these findings,this study proposes a theoretical model of the evolution and value co-creation of technological resource-driven innovation ecosystems.This model not only enriches theoretical research on innovation ecosystems and resource orchestration but also provides practical insights for building other technological resource-driven innovation ecosystems.
