The introduction of the digital renminbi(eCNY)by the People’s Bank of China serves as a means for the central bank to effectively comprehend macroeconomic dynamics and enhance payment infrastructure within the domest...The introduction of the digital renminbi(eCNY)by the People’s Bank of China serves as a means for the central bank to effectively comprehend macroeconomic dynamics and enhance payment infrastructure within the domestic market.Among the pioneering digital currencies,the eCNY is at the forefront of technological research and development,pilot implementation,and the establishment of a robust system.Thus,employing the unified theory of acceptance and use of technology,this study aims to explore the factors shaping the adoption of the eCNY and to determine the mediating effects of intention toward the eCNY and the moderating role of age and gender among various relationships.A cross-sectional survey methodology was deployed to collect data from pilot communities situated within the Yangtze River Delta,Pearl River Delta,and Beijing–Tianjin–Hebei regions.The empirical analysis comprised 809 valid online questionnaires,and the examination was conducted through structural equation modeling employing the partial least squares technique,ultimately subjecting the conceptual model to a comprehensive assessment.The results for intention to use the eCNY indicate that performance expectancy,effort expectancy,social influence,and perceived government policy have significant effects.Facilitating conditions and intentions toward the eCNY positively influenced its actual use.According to the findings of this study,age and sex did not moderate the effect of each hypothesis on the intention to use in the research model.This study breaks new ground by investigating the adoption of the eCNY,a novel form of currency,highlighting its multifaceted nature and providing empirical evidence for a comprehensive model encompassing psychological,social,and contextual factors.This study employs social surveys to identify obstacles in the process of promoting the widespread adoption of the eCNY and offers suggestions to the central bank and government to increase user enthusiasm and decrease user perceptions of risk,thereby promoting its widespread adoption.展开更多
The surge in online shopping has resulted in an increased dependence on online product evaluations by consumers.However,the varying quality of reviews provided by businesses and consumers can introduce biased influenc...The surge in online shopping has resulted in an increased dependence on online product evaluations by consumers.However,the varying quality of reviews provided by businesses and consumers can introduce biased influences on consumer decision-making processes.To address this concern,Chinese online shopping platforms are introducing a“jury panel”mechanism to alleviate negative consumer experiences arising from inappropriate feedback.This research centers on the Meituan App case and utilizes an expanded Technology Acceptance Model(TAM)framework to explore concepts such as perceived ease of use,perceived usefulness,and usage intention within the framework of the assessment system.Furthermore,the study investigates external factors like perceived organizational support and perceived interactivity to comprehend their effects on system utilization.By analyzing how these elements impact perceived ease of use,perceived usefulness,and perceived playfulness,the research aims to construct a quantitative model that clarifies the factors influencing consumers'ongoing intention to use the assessment system.Through this investigation,the study aims to enrich the TAM theory,unveil the internal mechanisms influencing consumer engagement in the assessment system,and provide recommendations for enhancing the system and formulating strategies to promote a healthy e-commerce environment.展开更多
基金funded by Jiangsu Education Department(Ref.No.2022SJYB0750).
文摘The introduction of the digital renminbi(eCNY)by the People’s Bank of China serves as a means for the central bank to effectively comprehend macroeconomic dynamics and enhance payment infrastructure within the domestic market.Among the pioneering digital currencies,the eCNY is at the forefront of technological research and development,pilot implementation,and the establishment of a robust system.Thus,employing the unified theory of acceptance and use of technology,this study aims to explore the factors shaping the adoption of the eCNY and to determine the mediating effects of intention toward the eCNY and the moderating role of age and gender among various relationships.A cross-sectional survey methodology was deployed to collect data from pilot communities situated within the Yangtze River Delta,Pearl River Delta,and Beijing–Tianjin–Hebei regions.The empirical analysis comprised 809 valid online questionnaires,and the examination was conducted through structural equation modeling employing the partial least squares technique,ultimately subjecting the conceptual model to a comprehensive assessment.The results for intention to use the eCNY indicate that performance expectancy,effort expectancy,social influence,and perceived government policy have significant effects.Facilitating conditions and intentions toward the eCNY positively influenced its actual use.According to the findings of this study,age and sex did not moderate the effect of each hypothesis on the intention to use in the research model.This study breaks new ground by investigating the adoption of the eCNY,a novel form of currency,highlighting its multifaceted nature and providing empirical evidence for a comprehensive model encompassing psychological,social,and contextual factors.This study employs social surveys to identify obstacles in the process of promoting the widespread adoption of the eCNY and offers suggestions to the central bank and government to increase user enthusiasm and decrease user perceptions of risk,thereby promoting its widespread adoption.
文摘The surge in online shopping has resulted in an increased dependence on online product evaluations by consumers.However,the varying quality of reviews provided by businesses and consumers can introduce biased influences on consumer decision-making processes.To address this concern,Chinese online shopping platforms are introducing a“jury panel”mechanism to alleviate negative consumer experiences arising from inappropriate feedback.This research centers on the Meituan App case and utilizes an expanded Technology Acceptance Model(TAM)framework to explore concepts such as perceived ease of use,perceived usefulness,and usage intention within the framework of the assessment system.Furthermore,the study investigates external factors like perceived organizational support and perceived interactivity to comprehend their effects on system utilization.By analyzing how these elements impact perceived ease of use,perceived usefulness,and perceived playfulness,the research aims to construct a quantitative model that clarifies the factors influencing consumers'ongoing intention to use the assessment system.Through this investigation,the study aims to enrich the TAM theory,unveil the internal mechanisms influencing consumer engagement in the assessment system,and provide recommendations for enhancing the system and formulating strategies to promote a healthy e-commerce environment.
