Brand touch point is a common means of brand marketing,is the key moment for users to contact with the brand,is an important part of influencing consumer decision-making,and has a significant impact on consumer experi...Brand touch point is a common means of brand marketing,is the key moment for users to contact with the brand,is an important part of influencing consumer decision-making,and has a significant impact on consumer experience and help them decide whether to buy the brand products.This paper is research on common Skincare Market in South Korea.Proposing an Innovative Path for Brand Marketing in the Current Consumer Era Based on the Brand Touchpoint Perspective.It is proposed to meet the basic needs of users,provide personalized services and co-create brand value with consumers before,during and after the brand contact,respectively.Applying the theory of cultural codes as well as analyzing the characteristics of such companies,insights are drawn from the visual design of brand touchpoints and factors affecting consumer decision-making,providing practical references for the marketing of such brands.展开更多
This study focuses on the service touchpoint design of the Type II Diabetes Health Management System,aiming to explore how optimizing these touchpoints can enhance patients'treatment experience and self-management...This study focuses on the service touchpoint design of the Type II Diabetes Health Management System,aiming to explore how optimizing these touchpoints can enhance patients'treatment experience and self-management capabilities.The research thoroughly analyzes the roles of interpersonal,physical,digital,and sensory touchpoints in disease management.It points out that interactions with healthcare professionals,the usability of health management applications,the prevalence of medical monitoring devices,and the reinforcement of family and social support significantly impact patient satisfaction and health management efficiency.This study not only provides practical design guidelines for health services but also offers theoretical and empirical support for future service system design,promoting the development of the field of health service design.展开更多
文摘Brand touch point is a common means of brand marketing,is the key moment for users to contact with the brand,is an important part of influencing consumer decision-making,and has a significant impact on consumer experience and help them decide whether to buy the brand products.This paper is research on common Skincare Market in South Korea.Proposing an Innovative Path for Brand Marketing in the Current Consumer Era Based on the Brand Touchpoint Perspective.It is proposed to meet the basic needs of users,provide personalized services and co-create brand value with consumers before,during and after the brand contact,respectively.Applying the theory of cultural codes as well as analyzing the characteristics of such companies,insights are drawn from the visual design of brand touchpoints and factors affecting consumer decision-making,providing practical references for the marketing of such brands.
文摘This study focuses on the service touchpoint design of the Type II Diabetes Health Management System,aiming to explore how optimizing these touchpoints can enhance patients'treatment experience and self-management capabilities.The research thoroughly analyzes the roles of interpersonal,physical,digital,and sensory touchpoints in disease management.It points out that interactions with healthcare professionals,the usability of health management applications,the prevalence of medical monitoring devices,and the reinforcement of family and social support significantly impact patient satisfaction and health management efficiency.This study not only provides practical design guidelines for health services but also offers theoretical and empirical support for future service system design,promoting the development of the field of health service design.
