This research is based on the background that advertising photography serves as the core form of modern advertising,which plays a significant role in brand culture inheritance and enhancing brand recognition.This pape...This research is based on the background that advertising photography serves as the core form of modern advertising,which plays a significant role in brand culture inheritance and enhancing brand recognition.This paper investigates how advertising photography conveys brand value through visual symbols and narrative strategies,and delves into the mechanism of its influence on consumers'brand perception and emotional resonance.The research indicates that advertising photography effectively builds brand recognition,triggers emotional associations,and strengthens cultural identity through symbolic means such as color,light and shadow,and composition.Besides,it transforms brand stories into concrete scenarios by means of the narrative structure of single or series images,enhancing consumers'psychological connection and brand loyalty.The conclusion shows that in the context of increasing brand homogenization,the combination of symbols and narratives in advertising photography can significantly enhance brand differentiation and market competitiveness.It not only provides theoretical support for the creative practice of advertising photography but also offers feasible visual expression and narrative communication paths for enterprises in brand building and communication strategies,which has important practical guiding significance.展开更多
文摘This research is based on the background that advertising photography serves as the core form of modern advertising,which plays a significant role in brand culture inheritance and enhancing brand recognition.This paper investigates how advertising photography conveys brand value through visual symbols and narrative strategies,and delves into the mechanism of its influence on consumers'brand perception and emotional resonance.The research indicates that advertising photography effectively builds brand recognition,triggers emotional associations,and strengthens cultural identity through symbolic means such as color,light and shadow,and composition.Besides,it transforms brand stories into concrete scenarios by means of the narrative structure of single or series images,enhancing consumers'psychological connection and brand loyalty.The conclusion shows that in the context of increasing brand homogenization,the combination of symbols and narratives in advertising photography can significantly enhance brand differentiation and market competitiveness.It not only provides theoretical support for the creative practice of advertising photography but also offers feasible visual expression and narrative communication paths for enterprises in brand building and communication strategies,which has important practical guiding significance.
