This study focuses on the "Yuyue Brewing" brand and employs grounded theory in conjunction with NVivo 11 software analysis to identify the key factors and dimensions influencing the cultivation of customer m...This study focuses on the "Yuyue Brewing" brand and employs grounded theory in conjunction with NVivo 11 software analysis to identify the key factors and dimensions influencing the cultivation of customer mindset, thereby constructing a theoretical model. The findings suggest that the three fundamental components of an entrepreneur s personal mindset—energy, ability, and wisdom—collectively constitute the foundation of entrepreneurial leadership. Establishing a clear brand positioning and developing its core values accordingly are essential aspects of the brand mindset. Furthermore, articulating the customer mindset involves comprehending the emotions and perspectives of target customers within specific contexts. The success of a brand depends not only on the product itself but also on the synergistic interaction among the entrepreneur s personal mindset, the brand mindset, and the customer mindset.展开更多
Software engineering has been embraced by almost all industries to promote work efficiency,improve user experience or cut cost.In line with this,the education on software engineering should be made more adaptable to m...Software engineering has been embraced by almost all industries to promote work efficiency,improve user experience or cut cost.In line with this,the education on software engineering should be made more adaptable to meet the needs of industries.Industry-university-research(IUR)collaboration project,which was initially designed to reinforce the association between universities and enterprises,brought added value to this end.In this paper,an IUR collaboration project on tele-rehabilitation is presented as an example for education practice,where emphasis is laid on the ways of analyzing users’needs,converting users’needs to infrastructure design,decomposing a project into tasks,etc.The project had been used as both student assignments and case studies in software engineering courses,where students were motivated to deal with real medical problems from an engineering perspective.It was shown that by introducing the IUR collaboration project,it helped the students to build up engineering-oriented mindset besides improving their R&D ability on software engineering.展开更多
There has been widespread cooperation and intervention by the international community in the reconstruction of post-conflict countries,and maintaining security and stability and assistance for economic recovery and de...There has been widespread cooperation and intervention by the international community in the reconstruction of post-conflict countries,and maintaining security and stability and assistance for economic recovery and development have been positioned as two indispensable wheels(Security-Development Nexus)in the rebuilding process of unstable countries.One of the most typical examples of the international community's involvement in post-conflict state-building was its support for Afghanistan after 2002.However,despite its efforts over 20 years,the Taliban seized all of Afghanistan in 2021,resulting in the collapse of 20 years of international community support for the building of a democratic state.This paper attempts to recapitulate the international community’s ambitious 20-year Security and Development efforts in Afghanistan,where the resulting failure lies and what lessons can be learned.The key points are:(1)the limitations of the UN’s role and the fact that it had continued to provide assistance without a clear“exit strategy”,(2)the security circle and the development circle had different objectives,and their collaboration was not effectively conducted,(3)the failure to include Taliban in the initial political process of the new state.展开更多
In life,we are bound to encounter various difficulties and setbacks.However,it is of great significance to maintain a positive attitude when were facing these challenges.For me,this lesson was deeply impressed upon me...In life,we are bound to encounter various difficulties and setbacks.However,it is of great significance to maintain a positive attitude when were facing these challenges.For me,this lesson was deeply impressed upon me during a particularly tough period.展开更多
Successful health promotion programs are characterized in part, by the willingness of audiences to engage, participate, and adopt healthier behaviors. But presentation of messages that reach and resonate with the inte...Successful health promotion programs are characterized in part, by the willingness of audiences to engage, participate, and adopt healthier behaviors. But presentation of messages that reach and resonate with the intended audience remains challenging. This is due in part to the variety of mindsets—viewpoints, attitudes, and beliefs—within a population. These mindsets play an essential role in understanding and predicting behaviors and lifestyle factors associated with health or chronic diseases. The purpose of this study is to demonstrate how a specific survey-based method of mindset segmentation can distinguish predominant mindsets and then be used to create, adapt, and/or market health programs to appeal to these mindsets. Steps in survey construction, distribution, and analysis are described. Interpretation of the results, yielding three primary mindsets, is the critical outcome of this segmentation method. The applications of this interpretation to community health education programs are suggested. This approach has potential to inform, enhance, or customize programs, tailoring activities, methods, and messages to the preferences of the community.展开更多
基金Supported by The 23 rd Batch of Undergraduate Innovation Training Program Projects of Shanxi Provincial Department of Education"Research on the Path for Enhancing Customer Loyalty of Time-honored Chinese Brands from the Perspective of New Quality Productive Forces:A Case Study of Yuyue Brewing"(S202510108074).
文摘This study focuses on the "Yuyue Brewing" brand and employs grounded theory in conjunction with NVivo 11 software analysis to identify the key factors and dimensions influencing the cultivation of customer mindset, thereby constructing a theoretical model. The findings suggest that the three fundamental components of an entrepreneur s personal mindset—energy, ability, and wisdom—collectively constitute the foundation of entrepreneurial leadership. Establishing a clear brand positioning and developing its core values accordingly are essential aspects of the brand mindset. Furthermore, articulating the customer mindset involves comprehending the emotions and perspectives of target customers within specific contexts. The success of a brand depends not only on the product itself but also on the synergistic interaction among the entrepreneur s personal mindset, the brand mindset, and the customer mindset.
基金supported in part by Joint Education Base Project for Postgraduates of Guangdong(866[2024]1-032)Joint Education Project for Postgraduates of Foshan Base(2023FCXM004)+1 种基金Teaching Reformation Projects of South China Normal University([2023]71,027,039,099,191)Selected Projects of the“Challenge-Based Leadership”Action Plan([2025]6,19,20,21).
文摘Software engineering has been embraced by almost all industries to promote work efficiency,improve user experience or cut cost.In line with this,the education on software engineering should be made more adaptable to meet the needs of industries.Industry-university-research(IUR)collaboration project,which was initially designed to reinforce the association between universities and enterprises,brought added value to this end.In this paper,an IUR collaboration project on tele-rehabilitation is presented as an example for education practice,where emphasis is laid on the ways of analyzing users’needs,converting users’needs to infrastructure design,decomposing a project into tasks,etc.The project had been used as both student assignments and case studies in software engineering courses,where students were motivated to deal with real medical problems from an engineering perspective.It was shown that by introducing the IUR collaboration project,it helped the students to build up engineering-oriented mindset besides improving their R&D ability on software engineering.
文摘There has been widespread cooperation and intervention by the international community in the reconstruction of post-conflict countries,and maintaining security and stability and assistance for economic recovery and development have been positioned as two indispensable wheels(Security-Development Nexus)in the rebuilding process of unstable countries.One of the most typical examples of the international community's involvement in post-conflict state-building was its support for Afghanistan after 2002.However,despite its efforts over 20 years,the Taliban seized all of Afghanistan in 2021,resulting in the collapse of 20 years of international community support for the building of a democratic state.This paper attempts to recapitulate the international community’s ambitious 20-year Security and Development efforts in Afghanistan,where the resulting failure lies and what lessons can be learned.The key points are:(1)the limitations of the UN’s role and the fact that it had continued to provide assistance without a clear“exit strategy”,(2)the security circle and the development circle had different objectives,and their collaboration was not effectively conducted,(3)the failure to include Taliban in the initial political process of the new state.
文摘In life,we are bound to encounter various difficulties and setbacks.However,it is of great significance to maintain a positive attitude when were facing these challenges.For me,this lesson was deeply impressed upon me during a particularly tough period.
文摘Successful health promotion programs are characterized in part, by the willingness of audiences to engage, participate, and adopt healthier behaviors. But presentation of messages that reach and resonate with the intended audience remains challenging. This is due in part to the variety of mindsets—viewpoints, attitudes, and beliefs—within a population. These mindsets play an essential role in understanding and predicting behaviors and lifestyle factors associated with health or chronic diseases. The purpose of this study is to demonstrate how a specific survey-based method of mindset segmentation can distinguish predominant mindsets and then be used to create, adapt, and/or market health programs to appeal to these mindsets. Steps in survey construction, distribution, and analysis are described. Interpretation of the results, yielding three primary mindsets, is the critical outcome of this segmentation method. The applications of this interpretation to community health education programs are suggested. This approach has potential to inform, enhance, or customize programs, tailoring activities, methods, and messages to the preferences of the community.
