China has long been recognized as a major producer and exporter of sporting goods,with its share of global sporting goods exports continuing to rise steadily.The implementation of the RCEP agreement presents both oppo...China has long been recognized as a major producer and exporter of sporting goods,with its share of global sporting goods exports continuing to rise steadily.The implementation of the RCEP agreement presents both opportunities and challenges for China’s sporting goods export trade.To achieve sustained growth,enterprises must enhance their innovation capacity,improve product quality,strengthen brand influence,and refine marketing strategies.At the same time,they must proactively manage risks related to exchange rate fluctuations and rising international logistics costs.展开更多
With the continuous promotion of the Belt and Road initiative,the sporting goods manufacturing industry,as a key sector of Chinese enterprises’“going global”strategy,is actively expanding the markets of countries a...With the continuous promotion of the Belt and Road initiative,the sporting goods manufacturing industry,as a key sector of Chinese enterprises’“going global”strategy,is actively expanding the markets of countries along the Belt and Road.However,there are significant differences in political,economic,and social environments among countries along the Belt and Road,which bring considerable uncertainties to the transnational investment of enterprises.Based on the investment environment of 70 countries along the Belt and Road,this paper constructs a risk evaluation index system including five dimensions:political and legal,economic and financial,socio-cultural,investment environment,and bilateral relations.The Criteria Importance Through Intercriteria Correlation(CRITIC)method is used to determine weight,Technique for Order Preference by Similarity to Ideal Solution(TOPSIS)method is employed to evaluate the investment risks of each country.Furthermore,cluster analysis is used to classify the countries into low,medium,and high-risk levels.Finally,policy recommendations are proposed based on the characteristics of countries with different risk levels,providing decision-making references for sporting goods manufacturing enterprises in selecting suitable countries for investment,enhancing risk prevention capabilities,and improving investment success rates.展开更多
With the promotion of the“Belt and Road Initiative”,Chinese sporting goods manufacturing enterprises are increasingly active in foreign investment in countries along the route,but due to regional differences,the inv...With the promotion of the“Belt and Road Initiative”,Chinese sporting goods manufacturing enterprises are increasingly active in foreign investment in countries along the route,but due to regional differences,the investment risks they face are becoming increasingly complex.Based on CNKI and Web of Science databases,this paper systematically combines the theoretical framework and research progress of sporting goods manufacturing enterprises’outbound investment and its risk research,and focuses on analyzing the evolution,motivation,characteristics,and risk generation mechanism of enterprises’outbound investment mode.It further discusses the types and causes of investment risks,the evolution and application of risk assessment methods,and deeply analyzes the unique risk characteristics of sports manufacturing enterprises.On this basis,combined with the shortcomings of existing research,a future research direction is put forward,which provides a reference for follow-up theoretical research and practical operation.展开更多
Based on the global value chain, the paper analyzes the condition of Chinese sporting goods industry in the global value chain, and studies the problems existing in Chinese sporting goods industry. And then, the paper...Based on the global value chain, the paper analyzes the condition of Chinese sporting goods industry in the global value chain, and studies the problems existing in Chinese sporting goods industry. And then, the paper explores the upgrade and route selection of Chinese sporting goods industry in the global value chain.展开更多
The CLI Stationery and Sporting Goods Import & Export company, a subsidiary of the China National Light Industrial Products Import & Export Corp. (CLI), has an independent accounting system with full responsib...The CLI Stationery and Sporting Goods Import & Export company, a subsidiary of the China National Light Industrial Products Import & Export Corp. (CLI), has an independent accounting system with full responsibility for its profits and losses. Under the new Situation of further economic opening and reform, and deepening foreign-trade structural reform, the company has witnessed a remarkable increase in export volume, better economic efficiency, and excellent performances in modern management. The company has been awarded by the CLI a Prize for Special Achievements. In order to carry out the foreigntrade structural reform, the China National Light Industrial Products Import &展开更多
This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some ...This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some suggestions on the sustainable developmem of the network marketing of sporting goods.展开更多
When ISPO Beijing opens its doors on January 24th,2018,it will mark the 14th meeting of the Chinese sporting goods industry.As the most important trade fair for the sporting goods industry in the Asia-Pacific region,I...When ISPO Beijing opens its doors on January 24th,2018,it will mark the 14th meeting of the Chinese sporting goods industry.As the most important trade fair for the sporting goods industry in the Asia-Pacific region,ISPO Beijing has an optimistic outlook for the new year：展开更多
This paper examines the localization strategies and performance of China’s sporting goods exports to Indonesia against the backdrop of the RCEP agreement.By analyzing the consumption characteristics,competitive lands...This paper examines the localization strategies and performance of China’s sporting goods exports to Indonesia against the backdrop of the RCEP agreement.By analyzing the consumption characteristics,competitive landscape,and trade environment of the Indonesian market,it explores localization pathways concerning product positioning,channel layout,and pricing strategies.The research aims to provide theoretical foundations and practical recommendations for Chinese sporting goods enterprises to expand their presence in the Indonesian market and enhance international competitiveness under the RCEP framework.展开更多
Versatile sports goods and keepfit apparatus and easy-to-carry tourist equipment are important in many Western world households in the craze for body-building and travel. In the North American market, the sales volume...Versatile sports goods and keepfit apparatus and easy-to-carry tourist equipment are important in many Western world households in the craze for body-building and travel. In the North American market, the sales volume of sports goods and tourist equipment every year is worth about US$100 million.展开更多
The purpose of this study is to investigate the constraints that the workers in silver sport industry experience and the solutions. In this study, six workers in silver sport industry participating in the elderly job ...The purpose of this study is to investigate the constraints that the workers in silver sport industry experience and the solutions. In this study, six workers in silver sport industry participating in the elderly job fair held in Ilsan in 2016 were selected as subjects and interviewed in depth. The sports equipment that the six subjects exhibited and their sales and PR （Public Relations） behaviors during the fair were observed, and they were interviewed about the current status of the sports goods industry, constraints as workers, and solutions to resolve the constraints. A senior sports goods developer analyzed sports goods development and PR process through a case study. The result of this study is as follows. The constraints of silver sport industry environment are constraints on investment and lack of research and development, legal and institutional constraints, and economic constraints. The constraints of the silver sport goods industrial field are anxiety for the production of unproven high-cost goods, constraints on unstable institutions, and constraints from the difficulties in collaboration. The solutions of such problems are as follows. First, it is needed to resolve the high production cost. Second, it is need to resolve the difficulties in delivery. Third, it is needed to resolve the difficulties in communication in the development stage展开更多
基金Jilin International Studies University 2025 Batch National College Students’Innovation Training Program Project,Opportunities,Challenges,and Strategies of China’s Sporting Goods Export under the Background of RCEP(Project No.:202510964038)。
文摘China has long been recognized as a major producer and exporter of sporting goods,with its share of global sporting goods exports continuing to rise steadily.The implementation of the RCEP agreement presents both opportunities and challenges for China’s sporting goods export trade.To achieve sustained growth,enterprises must enhance their innovation capacity,improve product quality,strengthen brand influence,and refine marketing strategies.At the same time,they must proactively manage risks related to exchange rate fluctuations and rising international logistics costs.
文摘With the continuous promotion of the Belt and Road initiative,the sporting goods manufacturing industry,as a key sector of Chinese enterprises’“going global”strategy,is actively expanding the markets of countries along the Belt and Road.However,there are significant differences in political,economic,and social environments among countries along the Belt and Road,which bring considerable uncertainties to the transnational investment of enterprises.Based on the investment environment of 70 countries along the Belt and Road,this paper constructs a risk evaluation index system including five dimensions:political and legal,economic and financial,socio-cultural,investment environment,and bilateral relations.The Criteria Importance Through Intercriteria Correlation(CRITIC)method is used to determine weight,Technique for Order Preference by Similarity to Ideal Solution(TOPSIS)method is employed to evaluate the investment risks of each country.Furthermore,cluster analysis is used to classify the countries into low,medium,and high-risk levels.Finally,policy recommendations are proposed based on the characteristics of countries with different risk levels,providing decision-making references for sporting goods manufacturing enterprises in selecting suitable countries for investment,enhancing risk prevention capabilities,and improving investment success rates.
文摘With the promotion of the“Belt and Road Initiative”,Chinese sporting goods manufacturing enterprises are increasingly active in foreign investment in countries along the route,but due to regional differences,the investment risks they face are becoming increasingly complex.Based on CNKI and Web of Science databases,this paper systematically combines the theoretical framework and research progress of sporting goods manufacturing enterprises’outbound investment and its risk research,and focuses on analyzing the evolution,motivation,characteristics,and risk generation mechanism of enterprises’outbound investment mode.It further discusses the types and causes of investment risks,the evolution and application of risk assessment methods,and deeply analyzes the unique risk characteristics of sports manufacturing enterprises.On this basis,combined with the shortcomings of existing research,a future research direction is put forward,which provides a reference for follow-up theoretical research and practical operation.
文摘Based on the global value chain, the paper analyzes the condition of Chinese sporting goods industry in the global value chain, and studies the problems existing in Chinese sporting goods industry. And then, the paper explores the upgrade and route selection of Chinese sporting goods industry in the global value chain.
文摘The CLI Stationery and Sporting Goods Import & Export company, a subsidiary of the China National Light Industrial Products Import & Export Corp. (CLI), has an independent accounting system with full responsibility for its profits and losses. Under the new Situation of further economic opening and reform, and deepening foreign-trade structural reform, the company has witnessed a remarkable increase in export volume, better economic efficiency, and excellent performances in modern management. The company has been awarded by the CLI a Prize for Special Achievements. In order to carry out the foreigntrade structural reform, the China National Light Industrial Products Import &
文摘This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some suggestions on the sustainable developmem of the network marketing of sporting goods.
文摘When ISPO Beijing opens its doors on January 24th,2018,it will mark the 14th meeting of the Chinese sporting goods industry.As the most important trade fair for the sporting goods industry in the Asia-Pacific region,ISPO Beijing has an optimistic outlook for the new year：
文摘This paper examines the localization strategies and performance of China’s sporting goods exports to Indonesia against the backdrop of the RCEP agreement.By analyzing the consumption characteristics,competitive landscape,and trade environment of the Indonesian market,it explores localization pathways concerning product positioning,channel layout,and pricing strategies.The research aims to provide theoretical foundations and practical recommendations for Chinese sporting goods enterprises to expand their presence in the Indonesian market and enhance international competitiveness under the RCEP framework.
文摘Versatile sports goods and keepfit apparatus and easy-to-carry tourist equipment are important in many Western world households in the craze for body-building and travel. In the North American market, the sales volume of sports goods and tourist equipment every year is worth about US$100 million.
文摘The purpose of this study is to investigate the constraints that the workers in silver sport industry experience and the solutions. In this study, six workers in silver sport industry participating in the elderly job fair held in Ilsan in 2016 were selected as subjects and interviewed in depth. The sports equipment that the six subjects exhibited and their sales and PR （Public Relations） behaviors during the fair were observed, and they were interviewed about the current status of the sports goods industry, constraints as workers, and solutions to resolve the constraints. A senior sports goods developer analyzed sports goods development and PR process through a case study. The result of this study is as follows. The constraints of silver sport industry environment are constraints on investment and lack of research and development, legal and institutional constraints, and economic constraints. The constraints of the silver sport goods industrial field are anxiety for the production of unproven high-cost goods, constraints on unstable institutions, and constraints from the difficulties in collaboration. The solutions of such problems are as follows. First, it is needed to resolve the high production cost. Second, it is need to resolve the difficulties in delivery. Third, it is needed to resolve the difficulties in communication in the development stage
