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Emotions Are the New Marketing Magnetet
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作者 ZHAO YANG 《China Today》 2026年第3期64-66,共3页
Mood-driven purchases of both goods and services are on the rise,emerging as the new engine driving consumption.MINIATURE decorative green banana trees called“No Anxiety”(a word play on the Chinese words“don’t be ... Mood-driven purchases of both goods and services are on the rise,emerging as the new engine driving consumption.MINIATURE decorative green banana trees called“No Anxiety”(a word play on the Chinese words“don’t be a green banana”),blind boxes,mountain hiking companions,and AI chat pals-many products and services that were dismissed as useless or worthless years ago are now gaining popularity among young consumers.Behind this trend is the increase in consumer spending,driven more by emotions than practical needs. 展开更多
关键词 consumer spending emotions mood driven purchases consumer spendingdriven no anxiety mountain hiking companions decorative green banana trees ai chat pals
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