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Diversity,Complexity,and Challenges of Viral Infectious Disease Data in the Big Data Era:A Comprehensive Review 被引量:1
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作者 Yun Ma Lu-Yao Qin +1 位作者 Xiao Ding Ai-Ping Wu 《Chinese Medical Sciences Journal》 2025年第1期29-44,I0005,共17页
Viral infectious diseases,characterized by their intricate nature and wide-ranging diversity,pose substantial challenges in the domain of data management.The vast volume of data generated by these diseases,spanning fr... Viral infectious diseases,characterized by their intricate nature and wide-ranging diversity,pose substantial challenges in the domain of data management.The vast volume of data generated by these diseases,spanning from the molecular mechanisms within cells to large-scale epidemiological patterns,has surpassed the capabilities of traditional analytical methods.In the era of artificial intelligence(AI)and big data,there is an urgent necessity for the optimization of these analytical methods to more effectively handle and utilize the information.Despite the rapid accumulation of data associated with viral infections,the lack of a comprehensive framework for integrating,selecting,and analyzing these datasets has left numerous researchers uncertain about which data to select,how to access it,and how to utilize it most effectively in their research.This review endeavors to fill these gaps by exploring the multifaceted nature of viral infectious diseases and summarizing relevant data across multiple levels,from the molecular details of pathogens to broad epidemiological trends.The scope extends from the micro-scale to the macro-scale,encompassing pathogens,hosts,and vectors.In addition to data summarization,this review thoroughly investigates various dataset sources.It also traces the historical evolution of data collection in the field of viral infectious diseases,highlighting the progress achieved over time.Simultaneously,it evaluates the current limitations that impede data utilization.Furthermore,we propose strategies to surmount these challenges,focusing on the development and application of advanced computational techniques,AI-driven models,and enhanced data integration practices.By providing a comprehensive synthesis of existing knowledge,this review is designed to guide future research and contribute to more informed approaches in the surveillance,prevention,and control of viral infectious diseases,particularly within the context of the expanding big-data landscape. 展开更多
关键词 viral infectious diseases big data data diversity and complexity data standardization artificial intelligence data analysis
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Revolutionizing Crop Breeding:Next-Generation Artificial Intelligence and Big Data-Driven Intelligent Design 被引量:1
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作者 Ying Zhang Guanmin Huang +5 位作者 Yanxin Zhao Xianju Lu Yanru Wang Chuanyu Wang Xinyu Guo Chunjiang Zhao 《Engineering》 2025年第1期245-255,共11页
The security of the seed industry is crucial for ensuring national food security.Currently,developed countries in Europe and America,along with international seed industry giants,have entered the Breeding 4.0 era.This... The security of the seed industry is crucial for ensuring national food security.Currently,developed countries in Europe and America,along with international seed industry giants,have entered the Breeding 4.0 era.This era integrates biotechnology,artificial intelligence(AI),and big data information technology.In contrast,China is still in a transition period between stages 2.0 and 3.0,which primarily relies on conventional selection and molecular breeding.In the context of increasingly complex international situations,accurately identifying core issues in China's seed industry innovation and seizing the frontier of international seed technology are strategically important.These efforts are essential for ensuring food security and revitalizing the seed industry.This paper systematically analyzes the characteristics of crop breeding data from artificial selection to intelligent design breeding.It explores the applications and development trends of AI and big data in modern crop breeding from several key perspectives.These include highthroughput phenotype acquisition and analysis,multiomics big data database and management system construction,AI-based multiomics integrated analysis,and the development of intelligent breeding software tools based on biological big data and AI technology.Based on an in-depth analysis of the current status and challenges of China's seed industry technology development,we propose strategic goals and key tasks for China's new generation of AI and big data-driven intelligent design breeding.These suggestions aim to accelerate the development of an intelligent-driven crop breeding engineering system that features large-scale gene mining,efficient gene manipulation,engineered variety design,and systematized biobreeding.This study provides a theoretical basis and practical guidance for the development of China's seed industry technology. 展开更多
关键词 Crop breeding Next-generation artificial intelligence Multiomics big data Intelligent design breeding
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Smart cities,smart systems:A comprehensive review of system dynamics model applications in urban studies in the big data era 被引量:1
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作者 Gift Fabolude Charles Knoble +1 位作者 Anvy Vu Danlin Yu 《Geography and Sustainability》 2025年第1期25-36,共12页
This paper addresses urban sustainability challenges amid global urbanization, emphasizing the need for innova tive approaches aligned with the Sustainable Development Goals. While traditional tools and linear models ... This paper addresses urban sustainability challenges amid global urbanization, emphasizing the need for innova tive approaches aligned with the Sustainable Development Goals. While traditional tools and linear models offer insights, they fall short in presenting a holistic view of complex urban challenges. System dynamics (SD) models that are often utilized to provide holistic, systematic understanding of a research subject, like the urban system, emerge as valuable tools, but data scarcity and theoretical inadequacy pose challenges. The research reviews relevant papers on recent SD model applications in urban sustainability since 2018, categorizing them based on nine key indicators. Among the reviewed papers, data limitations and model assumptions were identified as ma jor challenges in applying SD models to urban sustainability. This led to exploring the transformative potential of big data analytics, a rare approach in this field as identified by this study, to enhance SD models’ empirical foundation. Integrating big data could provide data-driven calibration, potentially improving predictive accuracy and reducing reliance on simplified assumptions. The paper concludes by advocating for new approaches that reduce assumptions and promote real-time applicable models, contributing to a comprehensive understanding of urban sustainability through the synergy of big data and SD models. 展开更多
关键词 Urban sustainability Smart cities System dynamics models big data analytics Urban system complexity data-driven urbanism
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Hybrid Teaching Reform and Practice in Big Data Collection and Preprocessing Courses Based on the Bosi Smart Learning Platform 被引量:1
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作者 Yang Wang Xuemei Wang Wanyan Wang 《Journal of Contemporary Educational Research》 2025年第2期96-100,共5页
This study examines the Big Data Collection and Preprocessing course at Anhui Institute of Information Engineering,implementing a hybrid teaching reform using the Bosi Smart Learning Platform.The proposed hybrid model... This study examines the Big Data Collection and Preprocessing course at Anhui Institute of Information Engineering,implementing a hybrid teaching reform using the Bosi Smart Learning Platform.The proposed hybrid model follows a“three-stage”and“two-subject”framework,incorporating a structured design for teaching content and assessment methods before,during,and after class.Practical results indicate that this approach significantly enhances teaching effectiveness and improves students’learning autonomy. 展开更多
关键词 big data Collection and Preprocessing Bosi smart learning platform Hybrid teaching Teaching reform
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Strengthening Biomedical Big Data Management and Unleashing the Value of Data Elements
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作者 Wei Zhou Jing-Chen Zhang De-Pei Liu 《Chinese Medical Sciences Journal》 2025年第1期1-2,I0001,共3页
On October 18,2017,the 19th National Congress Report called for the implementation of the Healthy China Strategy.The development of biomedical data plays a pivotal role in advancing this strategy.Since the 18th Nation... On October 18,2017,the 19th National Congress Report called for the implementation of the Healthy China Strategy.The development of biomedical data plays a pivotal role in advancing this strategy.Since the 18th National Congress of the Communist Party of China,China has vigorously promoted the integration and implementation of the Healthy China and Digital China strategies.The National Health Commission has prioritized the development of health and medical big data,issuing policies to promote standardized applica-tions and foster innovation in"Internet+Healthcare."Biomedical data has significantly contributed to preci-sion medicine,personalized health management,drug development,disease diagnosis,public health monitor-ing,and epidemic prediction capabilities. 展开更多
关键词 health medical big dataissuing drug development precision medicine disease diagnosis development biomedical data personalized health management standardized app biomedical big data
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Financial Data Security Management in the Era of Big Data
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作者 Yanling Liu Yun Li 《Proceedings of Business and Economic Studies》 2025年第2期37-42,共6页
In the era of big data,the financial industry is undergoing profound changes.By integrating multiple data sources such as transaction records,customer interactions,market trends,and regulatory requirements,big data te... In the era of big data,the financial industry is undergoing profound changes.By integrating multiple data sources such as transaction records,customer interactions,market trends,and regulatory requirements,big data technology has significantly improved the decision-making efficiency,customer insight,and risk management capabilities of financial institutions.The financial industry has become a pioneer in the application of big data technology,which is widely used in scenarios such as fraud detection,risk management,customer service optimization,and smart transactions.However,financial data security management also faces many challenges,including data breaches,privacy protection,compliance requirements,the complexity of emerging technologies,and the balance between data access and security.This article explores the major challenges of financial data security management,coping strategies,and the evolution of the regulatory environment,and it looks ahead to future trends,highlighting the important role of artificial intelligence and machine learning in financial data security. 展开更多
关键词 big data Artificial intelligence data security Privacy protection
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Profit Growth and Innovation: Application of Big Data Analysis Technology in Agricultural Economic Management
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作者 Xiaolan TANG Yingzi HE +4 位作者 Biao CHEN Haitao JIANG Hubo JIANG Xinyan TAN Haiqin YE 《Asian Agricultural Research》 2025年第6期1-5,10,共6页
In this paper,the application of agricultural big data in agricultural economic management is deeply explored,and its potential in promoting profit growth and innovation is analyzed.However,challenges persist in data ... In this paper,the application of agricultural big data in agricultural economic management is deeply explored,and its potential in promoting profit growth and innovation is analyzed.However,challenges persist in data collection and integration,limitations of analytical technologies,talent development,team building,and policy support when applying agricultural big data.Effective application strategies are proposed,including data-driven precision agriculture practices,construction of data integration and management platforms,data security and privacy protection strategies,as well as long-term planning and development strategies for agricultural big data,to maximize its impact on agricultural economic management.Future advancements require collaborative efforts in technological innovation,talent cultivation,and policy support,to realize the extensive application of agricultural big data in agricultural economic management and ensure sustainable industrial development. 展开更多
关键词 Agricultural big data Precision agriculture data-DRIVEN data security and privacy
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Prospects for Construction New Metamorphic Rock Database in Big Data Epoch
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作者 Bo Liu Mingguo Zhai 《Journal of Earth Science》 2025年第2期450-459,共10页
Research into metamorphism plays a pivotal role in reconstructing the evolution of continent,particularly through the study of ancient rocks that are highly susceptible to metamorphic alterations due to multiple tecto... Research into metamorphism plays a pivotal role in reconstructing the evolution of continent,particularly through the study of ancient rocks that are highly susceptible to metamorphic alterations due to multiple tectonic activities.In the big data era,the establishment of new data platforms and the application of big data methods have become a focus for metamorphic rocks.Significant progress has been made in creating specialized databases,compiling comprehensive datasets,and utilizing data analytics to address complex scientific questions.However,many existing databases are inadequate in meeting the specific requirements of metamorphic research,resulting from a substantial amount of valuable data remaining uncollected.Therefore,constructing new databases that can cope with the development of the data era is necessary.This article provides an extensive review of existing databases related to metamorphic rocks and discusses data-driven studies in this.Accordingly,several crucial factors that need to be taken into consideration in the establishment of specialized metamorphic databases are identified,aiming to leverage data-driven applications to achieve broader scientific objectives in metamorphic research. 展开更多
关键词 metamorphic rock dataBASE big data data-driven research PETROLOGY
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BIG-ABAC:Leveraging Big Data for Adaptive,Scalable,and Context-Aware Access Control
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作者 Sondes Baccouri Takoua Abdellatif 《Computer Modeling in Engineering & Sciences》 2025年第4期1071-1093,共23页
Managing sensitive data in dynamic and high-stakes environments,such as healthcare,requires access control frameworks that offer real-time adaptability,scalability,and regulatory compliance.BIG-ABAC introduces a trans... Managing sensitive data in dynamic and high-stakes environments,such as healthcare,requires access control frameworks that offer real-time adaptability,scalability,and regulatory compliance.BIG-ABAC introduces a transformative approach to Attribute-Based Access Control(ABAC)by integrating real-time policy evaluation and contextual adaptation.Unlike traditional ABAC systems that rely on static policies,BIG-ABAC dynamically updates policies in response to evolving rules and real-time contextual attributes,ensuring precise and efficient access control.Leveraging decision trees evaluated in real-time,BIG-ABAC overcomes the limitations of conventional access control models,enabling seamless adaptation to complex,high-demand scenarios.The framework adheres to the NIST ABAC standard while incorporating modern distributed streaming technologies to enhance scalability and traceability.Its flexible policy enforcement mechanisms facilitate the implementation of regulatory requirements such as HIPAA and GDPR,allowing organizations to align access control policies with compliance needs dynamically.Performance evaluations demonstrate that BIG-ABAC processes 95% of access requests within 50 ms and updates policies dynamically with a latency of 30 ms,significantly outperforming traditional ABAC models.These results establish BIG-ABAC as a benchmark for adaptive,scalable,and context-aware access control,making it an ideal solution for dynamic,high-risk domains such as healthcare,smart cities,and Industrial IoT(IIoT). 展开更多
关键词 ABAC big data CONTEXT-AWARE decision trees adaptive policy SCALABILITY
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Research on the Path of Integration between Logistics and Manufacturing in Haikou Driven by Big Data
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作者 Taoyuan Wan 《Proceedings of Business and Economic Studies》 2025年第2期160-165,共6页
With the constant changes of the times,China's science and technology have entered a period of rapid development.At the same time,the economic structure is also changing with the changes of the times,and the origi... With the constant changes of the times,China's science and technology have entered a period of rapid development.At the same time,the economic structure is also changing with the changes of the times,and the original Haikou logistics industry in the process is also facing new impacts and challenges.And related enterprises want to stand out in the fierce market competition,we must optimize and upgrade the current industry development situation,promote the integrated development of Haikou logistics and manufacturing industry,to constantly promote the innovative application of digital technology in the logistics industry and manufacturing industry,the formation of a multi-force economic development model.This paper mainly starts with the development status of Haikou logistics,analyzes the importance of the integration of Haikou logistics and manufacturing industry under the background of big data drive,and makes an in-depth discussion on the path of the integration of Haikou logistics and manufacturing industry under the drive of big data,hoping to contribute new strength to the development of social economy. 展开更多
关键词 big data Haikou logistics Manufacturing industry CONVERGENCE PATHS
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Analysis of the Impact of Legal Digital Currencies on Bank Big Data Practices
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作者 Zhengkun Xiu 《Journal of Electronic Research and Application》 2025年第1期23-27,共5页
This paper analyzes the advantages of legal digital currencies and explores their impact on bank big data practices.By combining bank big data collection and processing,it clarifies that legal digital currencies can e... This paper analyzes the advantages of legal digital currencies and explores their impact on bank big data practices.By combining bank big data collection and processing,it clarifies that legal digital currencies can enhance the efficiency of bank data processing,enrich data types,and strengthen data analysis and application capabilities.In response to future development needs,it is necessary to strengthen data collection management,enhance data processing capabilities,innovate big data application models,and provide references for bank big data practices,promoting the transformation and upgrading of the banking industry in the context of legal digital currencies. 展开更多
关键词 Legal digital currency Bank big data data processing efficiency data analysis and application Countermeasures and suggestions
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RETRACTION:Challenges and Opportunities of Big Data Analytics in Healthcare
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《Health Care Science》 2025年第2期161-161,共1页
RETRACTION:P.Goyal and R.Malviya,“Challenges and Opportunities of Big Data Analytics in Healthcare,”Health Care Science 2,no.5(2023):328-338,https://doi.org/10.1002/hcs2.66.The above article,published online on 4 Oc... RETRACTION:P.Goyal and R.Malviya,“Challenges and Opportunities of Big Data Analytics in Healthcare,”Health Care Science 2,no.5(2023):328-338,https://doi.org/10.1002/hcs2.66.The above article,published online on 4 October 2023 in Wiley Online Library(wileyonlinelibrary.com),has been retracted by agreement between the journal Editor-in-Chief,Zongjiu Zhang;Tsinghua University Press;and John Wiley&Sons Ltd. 展开更多
关键词 big data analytics RETRACTION healthcare
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The Role of Big Data Analysis in Digital Currency Systems
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作者 Zhengkun Xiu 《Proceedings of Business and Economic Studies》 2025年第1期1-5,共5页
In the contemporary era,characterized by the Internet and digitalization as fundamental features,the operation and application of digital currency have gradually developed into a comprehensive structural system.This s... In the contemporary era,characterized by the Internet and digitalization as fundamental features,the operation and application of digital currency have gradually developed into a comprehensive structural system.This system restores the essential characteristics of currency while providing auxiliary services related to the formation,circulation,storage,application,and promotion of digital currency.Compared to traditional currency management technologies,big data analysis technology,which is primarily embedded in digital currency systems,enables the rapid acquisition of information.This facilitates the identification of standard associations within currency data and provides technical support for the operational framework of digital currency. 展开更多
关键词 big data Digital currency Computational methods Transaction speed
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Strategies and Practices of Enterprise Human Resource Management in the Era of Big Data
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作者 Wei Gao 《Proceedings of Business and Economic Studies》 2025年第5期104-109,共6页
With the comprehensive development of modern information technology,big data technology has been integrated into various industries and has become a pillar technology supporting industrial upgrading and transformation... With the comprehensive development of modern information technology,big data technology has been integrated into various industries and has become a pillar technology supporting industrial upgrading and transformation.In enterprise human resource management,big data technology also has a broad application space and important application value.To gain higher market competitiveness and comprehensively improve the quality and efficiency of human resource management,enterprises need to rely on big data technology for comprehensive reform and optimization,thereby building an efficient,fair,open,and scientific human resource management model.This paper analyzes the problems and changes of enterprise human resource management in the era of big data,and then puts forward effective strategies for enterprise human resource management based on the era of big data. 展开更多
关键词 big data era ENTERPRISES Human resource management STRATEGIES
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Exploration on the Construction of Intelligent Big Data Platform of Ningxia Solar Photovoltaic Industry based on NB-IoT
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作者 Huijun Wang Weiying Chong 《Journal of Electronic Research and Application》 2025年第1期295-301,共7页
As China’s first new energy comprehensive demonstration zone,Ningxia’s solar photovoltaic(PV)industry has developed rapidly,but it still faces shortcomings in terms of intelligence and digitalization.This study focu... As China’s first new energy comprehensive demonstration zone,Ningxia’s solar photovoltaic(PV)industry has developed rapidly,but it still faces shortcomings in terms of intelligence and digitalization.This study focuses on the application and construction of an intelligent big data platform based on Narrowband Internet of Things(NB-IoT)technology within Ningxia’s solar PV industry.It explores the application trends of digital technology in the energy sector,particularly in the PV industry under the backdrop of energy reform,analyzes the technological development status of the smart energy field both domestically and internationally,and details the research methods and design components of the platform(including the photovoltaic base data platform,outdoor mobile application,remote data system,and back-office management system).The study discusses the opportunities and challenges Ningxia’s PV industry faces and proposes a construction pathway.It provides a theoretical foundation and technical support for the digital transformation of Ningxia’s PV industry,facilitating industrial upgrading and sustainable development.Although the current research is limited to the proposed design scheme,it establishes a basis for future empirical research and platform development. 展开更多
关键词 Ningxia Solar photovoltaic NB-IoT Intelligent big data platform Digital transformation
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Research on Marketing Management Enabled by Big Data Technology
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作者 Ying Xu 《Proceedings of Business and Economic Studies》 2025年第2期287-292,共6页
In the era of big data,data has gradually become an important asset of enterprises,and the application of big data technology has gradually become the key to the optimization of enterprise marketing management mode.En... In the era of big data,data has gradually become an important asset of enterprises,and the application of big data technology has gradually become the key to the optimization of enterprise marketing management mode.Enterprises take the initiative to meet the development trend of the times,rely on big data technology to effectively process and analyze data,innovate decision-making methods and operation models,and achieve efficient marketing and fine management,which is an important way to improve their market competitiveness.Therefore,the author first analyzes the empowering role of big data technology on enterprise marketing management,and then discusses the difficulties faced by enterprise marketing management in the era of big data,and finally puts forward targeted improvement strategies,aiming to provide a reference for enterprises to innovate and change the marketing management mode. 展开更多
关键词 big data technology ENTERPRISE Marketing management
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Teaching Reform and Practice of Statistics Courses in Big Data Management and Applications Major in the Context of New Quality Productivity
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作者 Tinghui Huang Junchao Dong Liang Min 《Journal of Contemporary Educational Research》 2025年第2期23-31,共9页
In the new era,the impact of emerging productive forces has permeated every sector of industry.As the core production factor of these forces,data plays a pivotal role in industrial transformation and social developmen... In the new era,the impact of emerging productive forces has permeated every sector of industry.As the core production factor of these forces,data plays a pivotal role in industrial transformation and social development.Consequently,many domestic universities have introduced majors or courses related to big data.Among these,the Big Data Management and Applications major stands out for its interdisciplinary approach and emphasis on practical skills.However,as an emerging field,it has not yet accumulated a robust foundation in teaching theory and practice.Current instructional practices face issues such as unclear training objectives,inconsistent teaching methods and course content,insufficient integration of practical components,and a shortage of qualified faculty-factors that hinder both the development of the major and the overall quality of education.Taking the statistics course within the Big Data Management and Applications major as an example,this paper examines the challenges faced by statistics education in the context of emerging productive forces and proposes corresponding improvement measures.By introducing innovative teaching concepts and strategies,the teaching system for professional courses is optimized,and authentic classroom scenarios are recreated through illustrative examples.Questionnaire surveys and statistical analyses of data collected before and after the teaching reforms indicate that the curriculum changes effectively enhance instructional outcomes,promote the development of the major,and improve the quality of talent cultivation. 展开更多
关键词 New quality productivity big data Compound talents Statistics course Teaching examples
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Psychoanalysis of the Attention Economy in the Era of Big Data:A Topological Interpretation Based on Lacan’s Three Orders
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作者 Yisheng Lin Qi Jiang Zilan Zhang 《Proceedings of Business and Economic Studies》 2025年第4期65-70,共6页
In the era of Big Data,the attention economy has emerged as a core logic of capital accumulation,yet behavioral economic explanations fail to penetrate the unconscious drives and desire structures underlying attention... In the era of Big Data,the attention economy has emerged as a core logic of capital accumulation,yet behavioral economic explanations fail to penetrate the unconscious drives and desire structures underlying attention investment.This paper adopts Lacan’s topological framework of the three orders(the Real,the Symbolic,and the Imaginary)to conduct a psychoanalytic dissection of the attention economy.It argues that Big Data-driven attention mechanisms essentially manipulate desire across these three orders:algorithms,functioning as the“digital big Other,”exploit the Real’s traumatic surplus and the deferred structure of desire through infinite scroll and traumatic stimuli;regulate identity production in the Symbolic via visibility laws,social currency,and datafication;and construct narcissistic illusions in the Imaginary through filters,filter bubbles,and illusions of hyperconnection.Ultimately,the paper proposes an ethics of lucid attention,calling for critical algorithmic literacy,confrontation with the Real’s lack,dismantling of Imaginary illusions,and reclaiming sovereignty over attention-essential for preserving subjective dignity and human freedom in the digital age. 展开更多
关键词 Attention economy big data Lacan’s Three Orders PSYCHOANALYSIS Algorithm
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Traffic Forecast and Business Operation Optimization Strategy of Smart Tourist Attractions Driven by Big Data
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作者 Aihan Cao 《Proceedings of Business and Economic Studies》 2025年第5期184-190,共7页
In order to improve the competitiveness of smart tourist attractions in the tourism market,this paper selects a scenic spot in Shenyang and uses big data technology to predict the passenger flow of the scenic spot.Fir... In order to improve the competitiveness of smart tourist attractions in the tourism market,this paper selects a scenic spot in Shenyang and uses big data technology to predict the passenger flow of the scenic spot.Firstly,this paper introduces the big data-driven forecast model of scenic spot passenger flow.Based on the traditional autoregressive integral moving average model and artificial neural network model,it builds a big data analysis and forecast model.Through the analysis of data source,model building,scenic spot passenger flow accuracy,and modeling time comparison,it affirms the advantages of big data analysis in forecasting scenic spot passenger flow.Finally,it puts forward four commercial operation optimization strategies:adjusting the ticket pricing of scenic spots,upgrading the catering and accommodation services in scenic spots,planning and designing play projects,and formulating accurate scenic spot marketing strategies,in order to provide references for the optimization and upgrading of smart tourist attractions in the future. 展开更多
关键词 big data Smart tourist attractions Passenger flow forecast Commercial operation
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Application of Big Data Technology in User Behavior Analysis of E-commerce Platforms
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作者 Yanzhao Jia 《Journal of Electronic Research and Application》 2025年第3期104-110,共7页
With the rapid development of the Internet and e-commerce,e-commerce platforms have accumulated huge amounts of user behavior data.The emergence of big data technology provides a powerful means for in-depth analysis o... With the rapid development of the Internet and e-commerce,e-commerce platforms have accumulated huge amounts of user behavior data.The emergence of big data technology provides a powerful means for in-depth analysis of these data and insight into user behavior patterns and preferences.This paper elaborates on the application of big data technology in the analysis of user behavior on e-commerce platforms,including the technical methods of data collection,storage,processing and analysis,as well as the specific applications in the construction of user profiles,precision marketing,personalized recommendation,user retention and churn analysis,etc.,and discusses the challenges and countermeasures faced in the application.Through the study of actual cases,it demonstrates the remarkable effectiveness of big data technology in enhancing the competitiveness of e-commerce platforms and user experience. 展开更多
关键词 big data technology E-commerce platform User behavior analysis
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